Bureau of Transportation Statistics (BTS)
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Table 1 - Activity Factors

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Factors related to activity Size and scale
Quality of products/services
Variety of products/services
Price of products/services
Hours of operation
Crowds/lines
Interior design
Atmosphere
Ownership (local vs. chain)
Customer recognition
Factors related to site design Mix of activities at site
Density of activities at site
Parking facilities
Atmosphere
Landscape design