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A Guide for Community Action
A
Step-by-Step Guide to Communitywide Behavior Change
Audiences: State and local governments, transportation, health and community planners, exercise specialists and health professionals, community groups, businesses, schools, colleges and universities, recreational programs and community leagues, social service organizations, and any other professionals or volunteers who wish to promote physical activity and healthier lifestyles in their community, agency, or organization.
We now know that moderate amounts of physical activity are essential for good health, and yet only 40% of our population are regularly physically active. What can you do as a professional to help people become physically active not only for tomorrow, but for a lifetime?
Promoting Physical Activity shows you how to facilitate behavior change both from an individual and a community perspective. Using a social marketing and behavioral science approach to intervention planning, the text guides you step-by-step in addressing your target population's understanding and skills, the social networks, the physical environments in which they live and work, and the policies that most influence their actions. By discovering what matters most to the people you want to reach, you'll be able to create physical activity programs and messages that your specific audience wants, needs, and is ready for.
Whether you’ve just become interested in promoting physical activity or are an experienced professional looking for ways to improve existing programs, this user-friendly guide has something for you: creative, fresh ideas for promoting physical activity in your community, workplace, school, or health care facility; practical examples of situations similar to those you may face, drawn from a variety of settings; helpful hints on how to create a positive environment where physical activity is accessible, safe, affordable, and fun; extensive information on sources you can turn to for additional help.
Promoting Physical Activity
A Guide for Community Action
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention
and Health Promotion
Division of Nutrition, Physical Activity and Obesity
1999 - Paperback - Approx 408 pp - BCDC0152
ISBN 0-7360-0152-2
$38.00 (£61 Canadian)
To obtain a copy of this publication, you may contact
Human Kinetics
P.O. Box 5076
Champaign, IL 61825-5076
Phone: (800) 747 - 4457 or (217) 351 - 5076In Canada:
Human Kinetics
475 Devonshire Road, Unit 100
Windsor, Ontario N8Y 2L5
Phone: (800) 465 - 7301
Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.
* Links to non-Federal organizations found at this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.
Page last updated: May 22, 2007
Content Source: Division of Nutrition, Physical Activity and Obesity, National Center for Chronic Disease Prevention and Health Promotion
