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Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health
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(1-800-232-4636)
TTY: 1-888-232-6348
E-mail: tobaccoinfo@cdc.gov
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Case Studies
Tobacco Excise Tax Constitutional Amendment Referendum
Campaign in Colorado
Evaluation
Type(s) of Evaluation
Planned or Conducted and Status
What is the status of
your evaluation?
Planned
Do you address
process evaluation?
Process
evaluation will be included as part of the overall
evaluation.
Do you address
outcome evaluation?
Outcome
evaluation will be included as part of the overall
evaluation.
Briefly describe the
evaluation design.
The
evaluation design is to be determined.
Data Collection
Methods
Other: Data collection methods
are still being determined
Data Source
- Adult Tobacco Survey (ATS)
- Behavioral Risk Factor
Surveillance System (BRFSS)
- Tax Revenue Data
Range of Intended
Outcomes
- Behavior Change
- Policy Change
- Increased Knowledge
- Attitude Change
- Change in Norms
- Coalition Capacity Building
- Change in Media Coverage/Framing
of Issue
List key evaluation
findings and/or conclusions for each intended outcome.
N/A
Were evaluation
findings and/or conclusions disseminated to policy
and/or program intervention stakeholders?
N/A
Briefly describe how
evaluation findings and/or conclusions were used to
inform program planning or development?
N/A
Evaluation Notes
The voter
initiative tax campaign was approved by the Colorado
voters and the legislature and governor passed and
signed legislation giving final approval for the
proposed funding allocation and constitutional language.
The process and outcome evaluation related to the tax
increase and program funding for tobacco control and
cancer, heart and lung disease will be evaluated.
The data sources are being determined; however, revenue
generated by increased tobacco excise taxes as well as
the number of tobacco products sold will be measured and
compared using Colorado tax collection data. Adult
tobacco use prevalence data will be compared with BRFSS
data collected to determine changes in prevalence.
Page last modified 07/25/2007
