Table 2: 1997 Economic Census: Ranking by Retail Sales
Wisconsin

EMPTEXT
Retail_Trade_____ Number of establish- ments Retail sales Number of employees Payroll ($1,000) Popu- lation Retail sales per capita ($)
($1,000) rank
 
United States 1,120,249 2,460,963,028   14,115,559 238,792,423 267,636,061 9,195
 
Wisconsin 21,717 50,520,463   305,255 4,826,217 5,201,226 9,713
 
Milwaukee County 3,224 8,065,189 1 52,471 839,203 918,188 8,784
Dane County 1,845 4,860,927 2 30,150 507,249 422,134 11,515
Waukesha County 1,385 4,094,223 3 24,345 392,366 348,380 11,752
Brown County 950 2,569,147 4 14,976 239,743 214,256 11,991
Outagamie County 712 1,936,334 5 11,218 182,162 154,187 12,558
Rock County 584 1,599,727 6 8,484 148,400 150,285 10,645
Racine County 664 1,564,112 7 9,693 142,008 185,395 8,437
Winnebago County 611 1,489,582 8 8,712 141,427 149,626 9,955
La Crosse County 509 1,452,613 9 9,005 135,645 102,189 14,215
Marathon County 565 1,421,572 10 9,236 142,583 122,313 11,622
Iowa County 105 1,211,440 11 4,409 107,734 22,131 54,740
Washington County 390 1,201,484 12 5,184 86,028 112,556 10,675
Kenosha County 546 1,072,397 13 6,442 95,737 142,798 7,510
Eau Claire County 459 1,036,047 14 7,405 100,706 89,145 11,622
Wood County 355 950,540 15 5,177 83,005 75,828 12,535
Ozaukee County 352 940,130 16 4,453 75,348 80,636 11,659
Sheboygan County 398 911,049 17 5,831 88,045 109,824 8,296
Fond du Lac County 413 891,209 18 5,744 86,612 94,425 9,438
Walworth County 371 627,153 19 3,880 59,232 84,234 7,445
Portage County 262 603,211 20 3,916 56,754 64,653 9,330
St. Croix County 224 590,317 21 3,053 52,189 57,417 10,281
Sauk County 295 582,577 22 4,083 62,238 53,053 10,981
Green County 181 572,891 23 3,025 66,298 33,132 17,291
Jefferson County 253 568,159 24 3,519 53,053 73,322 7,749
Manitowoc County 295 560,987 25 3,856 55,127 82,110 6,832
Dodge County 277 544,175 26 3,220 49,602 82,431 6,602
Chippewa County 205 481,313 27 2,475 39,896 54,310 8,862
Oneida County 294 471,489 28 3,030 45,326 35,620 13,237
Barron County 254 451,556 29 2,812 41,908 43,630 10,350
Waupaca County 242 416,278 30 2,473 36,769 50,101 8,309
Columbia County 228 407,414 31 2,434 37,671 50,437 8,078
Grant County 243 357,639 32 2,310 32,261 49,334 7,249
Douglas County 161 334,077 33 2,075 31,071 43,057 7,759
Dunn County 156 324,014 34 2,060 30,011 38,715 8,369
Marinette County 187 285,942 35 2,008 27,410 42,947 6,658
Shawano County 153 267,454 36 1,747 26,235 38,518 6,944
Monroe County 139 261,824 37 1,618 22,834 39,311 6,660
Door County 281 258,899 38 1,581 24,791 26,910 9,621
Langlade County 114 255,693 39 1,270 20,516 20,537 12,450
Calumet County 106 232,692 40 1,615 20,140 37,988 6,125
Polk County 183 221,593 41 1,552 19,709 38,254 5,793
Lincoln County 142 220,054 42 1,504 20,626 29,537 7,450
Clark County 137 197,959 43 1,071 16,104 33,031 5,993
Oconto County 118 178,596 44 1,017 14,199 33,397 5,348
Washburn County 96 173,640 45 975 15,385 15,236 11,397
Juneau County 102 170,466 46 1,056 15,067 23,911 7,129
Trempealeau County 126 169,439 47 1,017 13,520 26,414 6,415
Green Lake County 113 161,407 48 1,297 15,653 19,371 8,332
Vernon County 108 161,074 49 1,139 16,871 27,217 5,918
Pierce County 112 151,643 50 1,047 13,611 35,171 4,312
Ashland County 113 149,705 51 1,041 13,445 16,544 9,049
Waushara County 91 148,255 52 817 12,940 21,450 6,912
Taylor County 88 141,843 53 896 11,411 19,303 7,348
Sawyer County 100 133,597 54 778 12,008 16,042 8,328
Crawford County 88 133,586 55 915 12,333 16,516 8,088
Richland County 76 128,489 56 821 11,376 17,906 7,176
Jackson County 83 124,660 57 919 11,647 17,618 7,076
Vilas County 150 122,811 58 764 12,768 21,075 5,827
Kewaunee County 72 113,550 59 655 10,267 19,637 5,782
Price County 97 106,918 60 726 9,886 15,777 6,777
Lafayette County 62 94,776 61 526 8,774 16,354 5,795
Pepin County 38 88,653 62 434 8,571 7,148 12,402
Rusk County 62 78,713 63 486 6,728 15,307 5,142
Burnett County 71 77,082 64 530 7,591 14,530 5,305
Adams County 37 64,734 65 327 5,483 18,197 3,557
Marquette County 47 56,556 66 444 5,564 14,856 3,807
Bayfield County 66 50,986 67 328 4,189 15,162 3,363
Forest County 42 50,883 68 345 4,917 9,540 5,334
Iron County 38 49,419 69 337 4,502 6,443 7,670
Buffalo County 46 45,656 70 305 3,767 14,230 3,208
Menominee County 13 15,191 71 113 1,175 4,763 3,189
Florence County 12 15,053 72 78 797 5,226 2,880

These data include establishments with paid employees, except auxiliaries.
Source: 1997 Economic Census, and 1997 population estimates, data available as of 02/18/2000 For data issued since that date, or other areas, see www.census.gov/econ97.