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Sustainable Agriculture Video Released
Nine-Part Series Focuses on Small-Scale Farmers
July
2002
Beijing, China -- Chinese Central Television (CCTV), the United States Department of Agriculture (USDA), and Global Village of Beijing (GVB) held a press conference at the U.S. Embassy on May 22, 2002, to introduce the production of a nine-part agricultural video series to be broadcast this summer on China’s CCTV Channel 10. The series, "Sustainable Agriculture: A Tour of Small Farms and Their Communities in the United States," focuses on small-scale, economically viable U.S. farms that have adopted environmentally innovative agricultural techniques. The video was filmed in the United States by a video crew that included Sheri Liao and experts from GVB, USDA experts, and CCTV cameramen.
USDA and GVB chose to highlight specific agricultural techniques or events in the development of U.S. sustainable agriculture that are relevant to the audience in China. "We tell the story of the Great Dust Bowl, which plagued the Central United States in the 1930s," said Dr. Carol Kramer-LeBlanc, director of USDA’s Research and Scientific Exchanges Division, FAS. "We discuss the importance of upstream/downstream linkages and the value of a comprehensive watershed management approach. We also introduced examples of the important role of government/non-government partnerships and extension systems in supporting sound management policies and extending knowledge of new techniques."
CCTV expects the Chinese audience will take a strong interest in the series not just because of the educational value, but because of the human interest components in each of the segments.
GVB Producer Liao explained that "this series highlights the importance of sustainable agriculture in a way in which the average viewer can relate. What each one of us does individually affects us all as a whole. We need to work together to ensure a sustainable future for generations to come."
In opening the press conference, Larry Senger, Minister-Counselor for Agricultural Affairs at the U.S. Embassy in Beijing, stated, "Through exchanges of techniques and relating the U.S. experience in sustainable agriculture, we will not only strengthen China-U.S. agricultural ties, but foster an awareness of the importance of economically viable sustainable agricultural practices, and promote sound stewardship." Senger also recognized the video series as supporting the 1999 China-U.S. Agricultural Cooperation Agreement.
Slide Show of
Video Series Premiere in Beijing, China (May 2002)
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