Llapitan AB, Darden C; International Conference on AIDS.
Int Conf AIDS. 1996 Jul 7-12; 11: 455 (abstract no. Pub.C.1108).
DKT International, Inc., Makati City, Philippines. Fax: 632-812-3240.
Issue/Objective: The earlier trend of focusing on specific target groups for HIV/AIDS intervention program has left the majority of the population bereft of correct information and facts about HIV/AIDS. Though surveys have shown high level of awareness on HIV/AIDS among Filipinos, myths and misconception in the areas of transmission and prevention persist thus needing clarification. DKT International conceived KONDOM KAPERS as a response to that need and to disseminate family planning information aimed at modifying behaviors to a more healthy and safer practices, with particular emphasis on promotion of condoms. Project: DKT developed a three-act play and held auditions to select the cast. The first act deals with the ABC of Safer Sex and AIDS prevention. The second deals with the Basic Information on HIV/AID and clarifies myths and misconceptions. The third deals with the ways in overcoming embarrassment in buying condoms. A demonstration of the proper use of condoms plus an open forum followed suit. Evaluation tools included gathering of feedback and monthly assessments. Performances were done primarily in urban poor areas (streets & centers), workplaces & schools. Results: Audience response was that it is not only educating but also entertaining. The streetplay had become a regular portion of a lot of AIDS education programs in both government and private institutions, schools and private companies. SUPER TRUST, the Streetplay mascot has graced the front pages of almost all local dailies as well as international magazines and publications in some instances, side by side with then Health Secretary Juan Flavier. After a year of performance in Metro Manila, AusAID awarded financial assistance that made possible the expansion of the project to the cities of CEBU in the Visayas and DAVAO in Mindanao. Conclusions: Feedback gathered and the result of an independent study done by a local university showed that the Kondom Kapers' streetplay was the most effective means of influencing changes of attitude towards condoms as against distribution of printed IECs and audio-only. The principle of "Enter-Educate" as applied through this project proves to be more effective than traditional information dissemination formats.
Publication Types:
Keywords:
- Acquired Immunodeficiency Syndrome
- Advertising as Topic
- Condoms
- Demography
- Evaluation Studies
- Family Planning Services
- HIV Infections
- HIV Seropositivity
- Health Education
- Income
- Organizations
- Philippines
- Population
- education
- methods
- organization & administration
Other ID:
UI: 102221455
From Meeting Abstracts