Diverse Perspectives: People with Disabilities Fulfilling Your Business Goals
By fostering a culture of diversity, or a capacity to appreciate and value individual differences, in all aspects of their operations, employers benefit from varied perspectives on how to confront business challenges and achieve success.
Although the term is most often used to refer to differences among individuals such as ethnicity, gender, age and religion, diversity actually encompasses the infinite range of individuals’ unique attributes and experiences. As the nation’s largest minority—comprising almost 50 million individuals—people with disabilities contribute to diversity, and businesses can enhance their competitive edge by taking steps to ensure they are integrated into their workforce and customer base.
In the Workforce
Perhaps more than any other group of people, individuals with disabilities have the ability to adapt to different situations and circumstances. As employees, they add to the range of viewpoints businesses need to succeed, offering fresh ideas on how to solve problems, accomplish tasks and implement strategies. Hiring people with disabilities can positively impact a business’s bottom line. Recruiting and retaining workers with disabilities is one strategy to counter the effects of the aging and shrinking workforce. This untapped labor pool can offer a source of skilled employees and can contribute to increasing retention and reducing turnover. In addition, tax incentives and technical assistance can assist with accommodations, which are often relatively easy and inexpensive to implement. To gain these benefits and others, employers should take steps to attract and retain employees with disabilities, such as:
In the Marketplace
A business’s commitment to diversity is also reflected in its customer base, and companies are beginning to recognize the value of people with disabilities as a target market. Organizations such as the National Organization on Disability estimate that Americans with disabilities represent more than $200 billion in discretionary spending—not including their extended families and support networks, who are also a significant market segment. When deciding how to spend this money, individuals with disabilities have the same standards as all customers—they want quality products and services at competitive prices. To tap this market, businesses should take steps to ensure their marketing efforts convey that people with disabilities are valued as customers. Such steps may include:
Resources to Assist
Building partnerships is critical to incorporating individuals with disabilities into diversity goals, and a number of resources are available to help employers in their efforts, including:
U.S. Department of Labor, Office of Disability Employment Policy (ODEP)
ODEP is a U.S. Department of Labor agency that provides national leadership to increase employment opportunities for adults and youth with disabilities.
Employer Assistance and Recruiting Network (EARN)
EARN is a free service that connects employers looking for quality employees with skilled job candidates. EARN, which is a service of ODEP, can also provide technical assistance on general disability employment-related issues.
Job Accommodation Network (JAN)
JAN is a free consulting service from ODEP that provides individualized accommodation solutions and technical assistance regarding the ADA and other disability-related legislation. It also educates about self-employment options for individuals with disabilities.
State committees on employment of people with disabilities can provide guidance to employers on how to recruit and retain qualified individuals with disabilities.
State VR agencies can help employers identify qualified, job-ready candidates with disabilities to fill their workforce needs.
CILs are community-based, nonprofit organizations that improve opportunities for people with disabilities to live independently and productively.