Chunking Content (2 of
3)
Microcontent
Microcontent refers to Web text that has been written, edited, and rewritten
to eliminate as many words as possible while still conveying the original
meaning. The effective use of photo captions, subheadings, and bulleted
lists are keys to microcontent. In fact the emerging norm of the Web is bulleted
lists, with paragraphs limited to conveying a single idea.
When transferring text from print media to the Web, aim to edit out 75 percent
of the original print text. Obviously, you cannot do this for full research
papers, abstracts, etc. But it is a great idea to provide short summaries
of all such content on your Web site, with links to the full versions as necessary.
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