Module 1, Lesson 1: How Users View and Use Web Sites (2 of 6)

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Web Content Design and Evaluation

Module 1: Introduction and Overview

Module 2: Determining Your Target Audience

Module 3: Developing Goals and Objectives

Module 4: Content and Accessibility

Module 5: Web Site Marketing

Module 6: Evaluation and Realistic Expectations

Module 7: Automated and On-line Survey Methods

Module 8: Surveys and Other Indicators of Effectiveness

Module 9: Making the Process Continuous

Web Content Design and Evaluation

How Users View and Use Web Sites (2 of 6)

Why Do People Use the Internet?

When developing Web content or designing a site, it is important to remember why various audiences are utilizing the Internet. Even if your audience are strictly scientists or researchers, their main goals for using the web are the same. Generally you can group these into six categories:

Find general information about a subject
Access information not easily available elsewhere
Obtain software or specialized tools
Correspond with people
To get feedback from the public
Learn
Have fun

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National Oceanic and Atmospheric Administration

How Users View and Use Web Sites (2 of 6)

Why Do People Use the Internet?