January 2006
Author: Marina Johnson, BISNIS Representative for Lower Volga and Southern Russia.
INTERNATIONAL COPYRIGHT, U.S.
& FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2006. ALL RIGHTS
RESERVED FOR USE OUTSIDE OF THE UNITED STATES.
Table of Contents
********************************************
Summary
A. Brief information on the Krasnodar region
Contacts
********************************************
As Russia’s largest supplier of agricultural products, the Southern Federal District and, particularly, the Krasnodar region represent vast trade and investment opportunities for agribusiness companies. The food processing and packaging business in the south of Russia is one of the most dynamic and promising. Obviously it is still in the phase of restructuring and major investors are finding the way to better organize development. Hence there are a number of purchasing and selling transactions, mergers and acquisitions. The local administrations role in the sector is changing to more cooperative. The region witnesses the growing interest of foreign and domestic investors. The present report provides description of the current situation and trends of development in the agribusiness of the regions of the Southern Federal District and indicates opportunities for U.S. food processing and packaging enterprises and provides background and contact information about potential local partners in Krasnodar.
The Krasnodar region is situated in the ultimate south part of Russia and occupies an area of 76 thousand square kilometres (47.5 thousand square miles), which is 0.4% of the total territory. The Region is often called the Kuban (after the name of the main river Kuban). The Region consists of 38 Districts, 15 townships of regional and 11 towns of district submission, 24 settlements of the urban type, 386 rural administrative districts uniting 1750 rural settlements. It borders the Rostov Region, Stavropol Krai, Georgia and Karachay-Cherkessia. The Black and Azov Seas surround the region in the southwest and north west. The main water supply of the region are the Krasnodar reservoir and the River Kuban, which flows to the Azov Sea and divides the region into the mountainous and lowland parts. The climate is moderately continental and subtropical. It is relatively warm during the winter, with the average temperature of January about 25 F˚, and hot during the summer, with the average temperature of July about 70 F˚. Most of the territory is “black earth” plow lands.
The region ranks sixth in Russia by population. 5 mln people live in the region (as of January 1, 1998), of which 47% are rural. The population is very ethnically diverse: there are Russians, Ukrainians, Armenians, Greeks, Turks, Georgians, Jews and Germans. The city of Krasnodar is the administrative center of the region and has 1.5 mln residents.
Gross Regional Product of Krasnodar in 2005 is approximately estimated as at 106.5% of the previous year ($12.305 and $11.554bn correspondingly). The region produces 5.1 percent of the Russian GDP. Agriculture makes up 17.2 percent of the gross regional product. The main crops are wheat and rice, main gardening branch of the region is vine growing. The retail turnover in 2004 was $5.569bn. The well-known Russian economic magazine Expert ranks Krasnodar as one of the “base” regions and 10th in the first 20 Russian regions by the investment attractiveness. According to official statistics, Krasnodar’s regional industrial output in 2004 was $4.678bn)[1] which is 5 percent higher than in the previous year. The leading industry sectors of the Krasnodar region are food processing (47% of the total regional output), machine building and metalworking, including agricultural machinery, metallurgy (10.1 percent), power generation (13.5 percent), construction materials production (8 percent) and fuel and energy sector (6 percent). Krasnodar is the largest Russian supplier of grain and technical crops. Its foreign trade turnover in 2004 was $2.668bn.
Agribusiness remains the major sectors in the Krasnodar’s regional economy. Kuban is traditionally considered Russia’s granary. The region takes up 3.3 % of plow land (3.72mln sq km) and 2.2% of agriculture grounds (4.18mln sq km), it produces 6% of the gross agriculture production, 26% of sugar beet, 25% of sunflower seeds, 14% of fruit and berries, 49% of grapes, 70% of rice and over 50% of other grain crops, the entire amount of tea and citrus plants grown in Russia. Krasnodar ranks as the largest supplier of agricultural products, leaving Rostov and Tatarstan behind.
Due to geographic features of the region it is divided into several zones with different areas of specialty: the north and the center produce wheat, sugar beet, soy beans and sunflower seeds; the west majors in rice, the submountainous south produces potatoes, vegetables and fruits, the Anapa area specializes in grapes and vine, the Black Sea area majors in tea and citrus plants.
According to the national grain production rating, the top two best places of grain producing farms are in Krasnodar.
Animal husbandry is also well developed, particularly dairy and beef cattle breeding, sheep breeding, pig breeding, horse breeding and poultry farming.
The neighboring region of Rostov is slightly behind Krasnodar in terms of development. The remarkable fact is that, the overall activity of the private farms in comparison to the total number of agricultural producers is relatively high in Rostov. For example, in 1998 the share of Rostov’s private farm output was 2.1 percent in Russia, and Rostov’s overall contribution was 4.7 percent. The Rostov Farmers Association AKKOR is one of the three largest and most active in Russia, in terms of membership numbers and total land area held by private farms.
The year of 2005 was rather
favorable for the agriculture of the region. In 2005 Krasnodar farmers
harvested 8.5mln tons of grain, the average productivity being 49 centners per
hectare (cph). The rice production in 2005 has been the highest of the recorded
history, 53.8 cph, the gross milling was 544 000tons. Sugar beet
production was below the previous year, yet sugar production ascended due to
perfect quality of the roots and new technologies. Sunflower seeds production
in 2005 was 21.2 cph and 1.2mln tons en gross, making up 20% of the country’s
production overall. Soya beans production amounted to 200 000 tons and is
planned to be enlarged. Krasnodar tea
harvest in 2005 reached the amount of 1250tons, which is 3.2% up (40tons) over
the previous year.
The
agricultural production volume by January 1 of 2005 was 116% of the same period
of the previous year. In Sochi gross agriculture output jumped 25% against the
previous year. Poultry output swell 3 times compared to 2004.
The livestock sector is presently experiencing difficulties due to problems of the previous year, when a considerable amount of large livestock had to be butchered for meat production and the volume of meat production dropped by 20%. The loss is being slowly recovered. The administration intends to use sub-mountainous areas of the region as extra productive for cattle grazing. Italian farmers have arranged to lease the land for grazing supreme cattle breeds.
Kranodar’s high agricultural potential attracts foreign businesses. Foreign agribusiness companies, such as Cargill, John Deere, etc. work at the local market: Cargill purchased two grain elevators and a newly build port elevator with daily capacity of 10 000tons of grain and 3 000tons of oil; “John Deere” develop new programs of agricultural equipment leasing as a joint venture with “Agro-Construction Technologies” (“ACT”) in Krasnodar. In June 2005 the program and the equipment were presented to the local farmers, more presentations are to be held at the annual international show “South Agro Food Machines-2005” in Krasnodar in late November 2005. There is a joint Russian-Italian agriculture enterprise “Ricardo, Ltd”. “Bejo Zaden” (Holland) actively supplies hybrid seeds to Krasnodar.
Food
Processing
The food processing industry in Krasnodar produces meat and dairy products, vegetable oil, wine, beer, champagne, canned fruit and vegetables and tobacco. It was the best performing sector in Krasnodar’s economy in 2004. Krasnodar food processing sector has attracted significant investment, both foreign and domestic.
The major
players present in the Southern agribusiness are the following holdings:
- GC “RusAgro” consists of 15 processing enterprises, 12 farms and 12 sales branches. It is active in 4 fields: sugar, grain, oil and fats and agriculture. The annual turnover of the GC is some $500mln. In the region the GC has “Anninsky”, “Kropotkinsky” and “Krasnodar” oil extracting plants.
- “Baltimor”, a holding founded in St Petersburg with industrial production in Moscow, Krasnodar, Khabarovsk and Uzbekistan. The holding unites enterprises of the whole series of production from growing to direct sales to customers and export to CIS, Europe and the US. The specialization of the holding in Krasnodar region is vegetable dishes and sauce production, and canning. The facilities are 8.2hectare canning plant and 4 000hectares of farmland growing cucumbers, tomatoes, peppers, pumpkins and greens.
- “Russkoje Pole”, a GC with 480hectares of farmland, processing and canning plants in Krasnodar. In 2004 it sold some 70mln of cans of vegetables branded “Uncle Vanya”. The raw materials are both imported and self-grown.
- “Wimm-Bill-Dann”, a milk and juice processing holding is present in the region through “Timashevsk Dairy Combine” with daily output of 280tons of milk products, which sells 30% of the production outside the region.
- GC “Bouquet”, an oil and fats producing holding with 31.6% of Russian margarine market and 17.8% of vegetable oil market. In the region the company has JSC “Armavir Oil and Fats Combine” and 3 elevators.
- Ochakovo beverages enterprise
Foreign Businesses in Food
Processing
- The development of food processing business attracts in a number of foreign investors to Russian South: Glencore (Switzerland, annual turnover $40bn) mulls purchasing elevators in Volgograd and Bread Combine in Rostov; Louis Dreyfus (France, annual revenue over $20bn) is present in local sugar processing; the world’s largest oil producing and grain dealing business Bunge (Germany, annual turnover $22bn) acquired a grain terminal in Rostov and sunflower oil brand “Ideal”, previously owned by “Molinos”, Argentina.
- Nestle opened its biggest and the first fully constructed branch of instant coffee production in Russia, the investment so far being at the rate of $120mln;
- “Bonduelle SCA”, a French producer of tinned vegetables entered Krasnodar in 2002 as “BonAgri, Ltd”. In the region the company located a green peas and corn tannery with the projected capacity of 60mln tons (to be reached by 2008).
- CECAВ has been trying to enter the region for two-three years, so far the production has not started. At first the company planned to purchase a large canning plant “Krymsky”, yet decided against this action due to a great volume of investment necessary for modernizing and restructuring the production cycle of this old soviet enterprise. Later CECAB intended to purchase land and build a plant, yet the selected site was revoked due to claims of “Baltimore”, occupying the location directly nearby.
Practice shows that large food processing companies in Russian South often face clashes between desired and available quality of raw materials. The trends of improving the situations are the following: the processing company can credit modernizing farms to help growing stuffs of necessary quality or purchasing farms with necessary speciality and including them into the technological cycle. Thus, “Bonduelle” worked for 3-4 years on developing the source of raw materials before constructing a plant in Krasnodar. “Baltimor” owns extensive farmland and grows its own vegetables employing modern technologies and foreign specialists. “Russkoje Pole” (owner of the brand “Uncle Vanya”) has purchased farmland to guarantee full production circle.
Besides quality issues, there is also a matter of quantity problems: constant development of large processing companies is apt to be followed by shortage of suppliers. For example, “Baltimor” mulls construction of vegetable oil refining plant for its mayonnaise production, which is certain to arouse clashes for seed suppliers with “RusAgro” (the owner of the oil extracting plant “Krasnodarsky”), GC “Bouquet” (the owner of the plant “Armavirsky” and Kuschevsky Elevator, united into a holding “Sun Products”).
Packaging
The annual demand for canned vegetables and fruits in Russia is estimated varyingly as $750-800mln or $1.2bn. Yet, the processing business currently faces an acute packaging shortage. The SFD produces all types of packing materials, such as paper, cardboard and foil, yet the modern production technologies are somewhat less developed and frequent due to the fact that this industry field is relatively young in Russia. A considerable part of production equipment is obsolete and worn out. Generally, development of food packaging technologies in the SFD started in 1990s, large milk combines being the first to implement new paper and plastic packages. The financial crisis of 1998 favored local producers of packaging against imported goods.
Food processing enterprises presently
grow their capacities and thus purchase new packing and bottling lines, for the
most cases involving considerable investments. The following part investigates
which Russian and foreign producers of packaging are present at the local
market and through what conditions.
The research shows that main food processing enterprises prefer to purchase imported packing equipment from Italy, Germany, Hungary and USA, or from local branches of international companies (Tetra Pak, SCA International). The demand of the new lines is steady due to constantly developing range of products the food processors constantly offer to the customer. There examples are numerous:
- new format of juices in smaller size glass bottles for “I” brand of “Lebedyansky Juice Plant”; the plant has invested some $1mln into glass bottling line for 0.2lt upon deciding to promote more exclusive packaging in a smaller format.
- vegetable oil in smaller plastic bottles for restaurants and picnics for Krasnodarsky Oil Extracting Plant;
- drinking water in bigger canteens of some 20lt and modernized 0.5lt bottle with a twist off cap for “Narzan” brand of Kislovodsk Mineral Waters;
- sausage production line for “Stavropolsky” Tinned Food Factory, which specializes in meat and fish canned products.
Paper packing production in the SFD is presented through 5 large cardboard plants: a branch of Tetra Pak in Timashevsk, Krasnodar, with annual production capacity of some 96mln sq m; Mozdok Cardboard Factory in Republic of North Osetia, with annual capacity of 72mln sq m; Famadon-Karton in Taganrog, Rostov, with 60mln sq m; Karton-Tara in Maikop, Republic of Adygea, with 60mln sq m; a branch of SCA Packaging (Sweden) producing corrugated packaging solutions in Timashevsk.
Tetra Pak is leading the list and given the recently announced plans of expansion, the company actively works towards being the monopoly in paper food packing. Not only it supplies a growing number of different size food processing enterprises in the south with their packing lines, but also runs an office in Krasnodar. One of the most promising new developments for the region was starting production of wine paper boxes, as the South is wine-producing area of Russia. In 2005 the company signed agreements with 7-8 wine making businesses, including the largest wine brand “Fanagoria”, which launched production of wine in 0.2lt paper containers.
The milk processing combine to be opened in Novoaleksandrovka, Rostov region, by “Aston, Co” may also become a customer of Tetra Pak. The future combine is to specialize in children’s foods and liquid and paste milk products. The investment volume reached $8mln.
The next major
packaging system in the SFD is glass and
plastic bottling. It develops through growing capacities of oil extracting,
wine and juice making and milk processing plants. A new oil bottling line with the
hourly capacity of 4 500 one-liter-bottles has become the first realized
investment project out of 4 at “Krasnodarsky Oil Extracting Plant”, owned by
“RusAgro”. The plans are to still increase bottling capacity to 8-9mln bottles
a month. “Aston, Co” launched an oil extracting plant with the annual capacity
of 330 000tons in Rostov and equipped it with lines of
Europe Craun, Cimbria Sket
(Germany).
The Moscow-based Ochakovo beer and beverage firm invested about $200 million into production lines in Krasnodar and recently started to make beer here in addition to kvas and other beverages. Ochakovo said it intends to capture 30 percent of the regional beer market.
The local
producers of plastic is “Polymer Packing Factory, Ltd”, a branch of Pera
Plastic and a dealer of Newlong (Japan) and Sefar (Switzerland); JSC
“MiSSP-SovPlast”, a producer of equipment for dosing and packing liquids,
polymer tape and tare.
Astrakhan,
a region of Russia South has several rice processing and packing enterprises.
One of the latter, “Astrakhan Grain Processing Plant” has ordered a grain
weighing and plastic packing line to CJSC “Artur”. The project is to be started
when investment of $250 000 is found.
The food canning sector develops in the area by reorganization of old plants that were often founded in the USSR and sometimes earlier. The existing equipment at such plants has a high percentage of fatigue. They are recently being overtaken by major Russian and foreign players if modernization expenses do not appear too high, as in the case with Krymsky Canned Food Plant, which SECAB gave up upon examining all the existing debts. Georgievsky Canned Food Plant with annual capacity of 50mln cans in Rostov fights for existence in need of investment. The other large canned food enterprises and their development is presented below.
After setting up its own green peas farming, “Russkoje Pole” (brand “Uncle Vanya”) purchased a Hungarian line with annual capacity of 10mln cans, and has plans to extend production volume to 60mln. Thus the company started changing the policy of re-branding imported products for canning self grown.
Lately, “Crown Food” (USA) mounted their green peas and corn canning line for “Bonduelle” in Timashevsk and Krasnodar, which is said to considerably improve sales and product quality. . The main product is 400gr cans most popular with Russian customers. The sales director of Crown Food Oliver Obry considers investments into local enterprises as a promising move for packaging business development in terms of raising service quality and delivery promptness as well as lowering prices due to growing demand. He is also quoted as saying that canned food remains a significant part of Russian economy, making RF the leader of canned food producers in Eastern Europe.
“Stavropolsky”
Tinned Food Factory specializes in canned meat and fish products. The factory
has organized their own canning production, including quadrangular cans of ham
products (the factory being one of the few enterprises in the SFD producing
this type of cans) with mainly imported equipment. Traditionally the plant uses
equipment of “Krupp” and “Blema” (Germany).
Canned
Food Holding “PomidorProm” includes the Volgograd Canned Food Plant equipped
with Italian and German lines in the south of the Volga (neighboring Rostov
region), which recently launched production of plastic bottles for ketchup.
There are a number of branches
and dealers of foreign food processing and packing firms in the SFD:
·
BOEMA, SpA,
fruit and vegetable processing and cleaning technologies has an office in the
SFD.
·
GEA Finnah,
GmbH supplies packing technologies to children’s food combine in Rostov and
cream cheese factory in Krasnodar.
·
Agatpak,
Ltd is a dealer of Italian, Dutch, Swiss, Korean, as well as Russian producers
of packing materials.
·
Agropak is
a dealer of several European packing producers: NEWTEC (Denmark), C-PACK
(Germany), GILLENKIRCH (Germany), EKKO (Denmark), JASA (Holland).
·
Brocus
(Spain), a representative of European wine packing and cork producers, has an
office in Krasnodar
Representatives of Russian producers are:
The SFD region is considered reform-minded and one of the more liberal regions of Russia. During recent years the regional authorities have taken many steps to attract domestic and foreign investors, including into agribusiness sector, through a variety of trade shows in the region and Moscow, different presentations and visitations to other countries including first of all Italy and Germany.
The
SFD food processing and packing sectors of agribusiness represents trade and
investment opportunities for U.S. manufacturers of food processing equipment.
The SFD is the major region of Russia for farming and gardening, so there is a
number of food processing enterprises of different scale. The growing
competition between them urges development of new products and promotional
techniques, thus favoring the market of packing. The investment volume into
production development, such as new and additional lines of milk, meat,
vegetable and fruit processing, is considerable.
The
growing share production of canned sweet corn and green peas is held by
Bonduelle, thus making it difficult for competitors to develop. Vegetable oil
production capacity of the region appears to be close to saturation. Yet, other
vegetables and fruits processing, as well as dairy stuffs and meat processing
can still offer a lot to a wise investor.
The
best developed and, consequently, the most difficult to enter and prosper is
the field of paper packing, which is firmly occupied by Tetra Pak. Whereas PET
technologies of the region appear to offer room for growing. Tin cans lines for
food are often obsolete and need to be replaced. Even large plants often use
equipment mounted during the USSR period or purchased second hand from eastern
European colleagues.
These
large plants are in need of modernization, as well as new small food processing
enterprises are in need of expanding, which makes them likely to buy imported
equipment if favorable conditions can be reached. U.S. manufacturers are
encouraged to contact these strong local agribusiness firms for possible
partnerships and sales.
- Georgievsky Canned Food Plant with annual capacity of 50mln cans in Rostov fights for existence in need of investment
- CJSC “Moscow Beer and Non-alcoholic Drinks Combine “Ochakovo”, Branch 1, production launched in 2000. The factory has the annual capacity of 100mln liters of soft drink and 50mln liters of low alcoholic drinks.
- “Krasnodarsky Meat Factory”
- CJSC “Cream Cheese Factory “Krasdnodarsky”
- CJSC
“Khladocombinat”,
the best food processing enterprise of 2004. The enterprise underwent
reconstruction in 2003-2004, thus raising its production volume to
200 000tons.
And others mentioned in the report above.
In March there is Garden and Farm, a forestry, gardening and landscape specialized fair
In April KrasnodarExpo holds Wine and Beverages Show http://eng.krasnodarexpo.ru/expo/vn/
In June the region hosts Cattle Breeding Produce, organized by the Department of agriculture and food processing of RF.
In
September Krasnodar holds Miller, Baker,
Confectioner, a specialized fair of ingredients and equipment for bakeries,
confectionaries, noodle-Makers, mill and grain, elevator equipment
In
October Garden and Farm, a
specialized fair
In
November South Agro Industry. Agro Food
Engineering, an international fair of agricultural technology, processing
and packing http://eng.krasnodarexpo.ru/expo/agro/
In February there is Kuban Estate, Agriculture and Vineyards Specialized Fair, organized by the Department of agriculture and food processing. http://www.krasnodarexpo.ru/expo/usadba
Department of Economic
Development, Investments and Foreign Relations of Krasnodar Krai
35, Krasnaya St., Krasnodar, 350014, Russia
General Director: Evgeniy I.MURAVIEV,
Tel. 7 (861) 268-43-09,
262-58-39
Fax 7 (861)
Email: depec@krasnodar.ru
Georgievsky Canned
Food Plant
4, Druzby, Georgievsk, 357800, Stavropol, Russia
Tel: +7 (87951) 6-22-04
Fax: +7 (87951) 06-06-97
SCA Packaging Kuban
2, Gibridnaya St. 352708,
Timashevsk, Krasnodar, Russia
Tel + 7 861 302 63 11
Fax + 7 861 302 62 70
Web: www.scapackagingkuban.ru
Kamyshinsky Glass and Packing Plant
1, Krasnodonskaya
St, 403871 Каmyshin, Volgograd, Russia
Tel +7 (844 57) 230-50, 253-94, 231-98;
Fax: +7 (844 57)
232-10;
E-mail: mail@ksz.ru
Factory of Polymer Packing
321\1,
Rashpilevskaya St, Krasnodar, Russia
Tel: +7 8612 240-545, 247-327, 246-326
Email: fpu@fpu.ru
Web: http://fpu.ru/contact.html
BOEMA S.P.A. ITALY
102, Selezneva St, 350075, Кrasnodar, Russia
Tel: (861) 231-6513, 231-6821
Email: remo@pochta.ru
Krionika TTK
30,
Stachki St, Rostov, 344004, Russia
Tel:
+7 863 236 72 36
Fax:
+7 863 236 74 11
Email: crionicka@aaanet.ru
Web: http://www.crionicka.ru
Agatpak, Ltd
5\2,
Zipovskaya St, 350010 Krasnodar, Russia
Tel:
+7 861 210 3553
Email: agat@istnet.ru
PolyNet,
Ltd
5\2 Vishnyakovoy St, Building
17, 350001, Krasnodar, Russia
Email: polinet@cmto.kuban.ru
Web: http://www.polimash.ru
Atlantis-Pak,
Ltd
188, Sadovaya St, 344022,
Rostov, Russia
Теl:
+7 863 255-85-85
Fax: +7 8632 61-85-79
GEA Finnah, GmbH
Moscow, Russia
Теl:
+7 495 125-64-07, 280-85-64, 971-00-11
Fax: +7 495 971-00-11
JSC MiSSP-Sovplast
Promzona, Kropotkin, Krasnodar, Russia
Tel: +7 902 443 07 84
Fax: +7 86193 22 330
Brocus
138, Chapaeva St, 57, Levanevskogo St, 350000 Krasnodar, Russia
E-mail: brocus@kuban.net
JSC “Krasnodarsky Meat Factory”
47, Voronezhskaya St, 350011 Krasnodar
Tel: (861) 213-42-02, 213-42-03, 235-33-53,
264-09-81, 264-09-82
Fax:
(861) 235-55-44
JSC “Khladocombinat”
71, Uralskaya St, 350000 Krasnodar
Tel: 7 (861) 231 34 48
Fax: 7 (861) 231 90 01
Email: ice_trade@kuban.net
KrasnodarExpo
5, office 309, Zipovskaya St, 350010, Russia, Krasnodar,
Phone/fax: 7 (861) 210-98-92, 210-98-93, 210-98-17, 210-98-16
Email: admin@krasnodarexpo.ru
CJSC Tetra Pak
82, Lenina St,
350000 Krasnodar
Tel: 7 (861) 2100068
Fax: 7 (861) 2100069
Cream Cheese Factory
“Krasnodarsky”
33, Voronezhskaya St, 350000 Krasnodar
Tel: 7 (8612) 23-22-41
Fax: 7 (8612) 33-90-92
For more information on the food processing sector in
Russia, visit BISNIS online at http:// www.bisnis.doc.gov/bisnis/isa/isa-food.cfm
BISNIS (www.bisnis.doc.gov)
is part of the U.S. Commercial Service (www.export.gov).