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Food Processing Industry - Kyrgyzstan |
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January, 2007
Author: Artyom Zozulinsky, BISNIS Representative in
Bishkek, Kyrgyz Republic.
This
report gives an analysis of 4 food processing sectors of the Kyrgyz Republic,
outlines major players in each industry and describes possible business
opportunities for U.S. companies. This report also provides some useful
contacts.
Food-processing
sector of Kyrgyzstan is undoubtedly one of the most important sectors for the
Kyrgyz economy but it lacks investments, development and management. The input
of food processing into GDP ranges (depending on different sources) from 3% to
7%, while the agricultural output is a little over 30%. The overall demand just
for processed fruits and vegetables is estimated at 1 billion soms (≈$26.1
million).
Industry |
|
Individual
|
Dairy |
2.5% |
3.7% |
Meat |
5.9% |
3.6% |
Fruits
& Vegetables |
8.7% |
1.4% |
Cereals |
30.9% |
73.3% |
Total
Number of Food-Processing
Companies |
404 |
6621 |
Source: Ministry of Agriculture
Table 1. Number and share
of food processing companies.
Most
of the food processing companies are involved in Cereals processing, primarily
wheat processing. Smaller shares go to Fruits and vegetables processing, meat
and dairy industries.
Kyrgyz
Government is interested in developing this sector and has opened the
Agribusiness Competitiveness Center in January 2006 to help food processors be
more efficient and profitable. Another organization that assists fruit and
vegetables processors is the Fruit and Vegetable Association of the Kyrgyz
Republic. It assists companies in marketing, conducts trainings and offers them
to sell their products under single unified brand name - Taste of the Sun.
The
Kyrgyz Government has recently provided 0% Value Added Tax (VAT) for farmers but
according to recent reports, food processors started to have problems because
of the transferred burden. The Kyrgyz Government is in the process of solving
this problem.
Dairy
industry in the Kyrgyz Republic is considered to be fairly well developed
compared to other food-processing industries. As of October 2006, according to
the Ministry of Agriculture there were 10 companies and 247 individuals who
produce all kinds of milk products registered.
Production
& Processing |
2002 |
2003 |
2004 |
2005 |
2006
Jan-Nov |
Total production of |
1,172,964 |
1,191,786 |
1,186,682 |
1,197,640 |
1,136,371 |
Total Processed Milk (tons) |
20,849 |
23,251 |
23,826 |
29,637 |
30,176 |
Processed Milk/ Total production of Milk |
1.78% |
1.95% |
2.01% |
2.47% |
2.66% |
Source: National Statistical Committee.
Table 2. Production
vs. Processed Milk.
Milk
processing has been increasing for the past few years. It has increased by more
than 1%, compared to 2000 figures (Table 2). This is due to growing number of
companies that began producing all kinds of dairy products. Nevertheless, these
numbers are still very low, as are the investment figures in the dairy sector.
Production
of dairy products can be divided into 3 categories:
· Processed milk, butter, sour milk, yogurt and some
others with life cycle of less than 1 month;
·
Cheese;
· Ice cream.
According
to industry experts, processed milk and kefir as well as cheese are 90% locally
produced. 70% of ice cream is also produced locally.
Processed
milk has recently become a major dairy product followed by butter, yogurt and
sour milk, ice cream and cheese. The dynamics and breakdown are depicted below:
Product/Milk Processing |
2002 |
2003 |
2004 |
2005 |
2006 Jan-Nov |
Cheese |
11% |
9% |
10% |
12% |
10% |
Ice Cream |
20% |
17% |
15% |
14% |
15% |
Butter |
7% |
8% |
8% |
13% |
35% |
Soured milk and Yogurt |
41% |
41% |
36% |
27% |
2% |
Processed Milk |
20% |
23% |
30% |
33% |
37% |
Source: National Statistics Committee.
Table 3. Composition
of products in milk processing industry.
Approximately
30% of dairy products, excluding milk itself, are exported with the major
trading partner remaining Kazakhstan. The export of milk and dairy products has
been increasing for the past few years, and if in 2004-2005 the growth rate was
at 36.6%, then in 2005-2006 this figure is over 50%. This indicates an
increasing demand from the neighboring countries, particularly Kazakhstan.
Around 60% of exported dairy products are raw milk, and the remaining 40% are
other kinds of milk-processed goods.
Exports |
2004 |
2005 |
2006 Jan-Nov |
Raw Milk
(tons) |
10,469.10 |
15,933.00 |
n/a |
Dairy
products (including cheese, ice cream etc.) (tons) |
7,482.20 |
8,597.10 |
n/a |
Total
Exports (tons) |
17,951.30 |
24,530.10 |
32,908.26 |
Source: State Customs Inspectorate data
Table 4. Exports of
milk and dairy products 2004-2006
Nevertheless,
the bulk (97%) of milk remains unprocessed and is not exported anywhere. This
gap creates an opportunity for potential US companies interested in investing
into the milk-processing industry in the Kyrgyz Republic.
Many
milk-processing companies are located in the Issyk-kul region because the raw
milk is relatively cheaper there. Issyk-kul raw milk producers do not have
access to the Kazakhstan market where they can sell their raw milk at higher
prices. That is why they sell to local milk-processing companies. A different
situation is with raw milk producers located in the Chui region, which has
access to Kazakhstan. Raw milk in Chui region is sold at higher prices to
Kazakh companies and, as a consequence, to local milk-processing companies.
Description |
2004 |
2005 |
Local average price of Milk per Kilogram (soms) |
6.61 |
7.23 |
Export average price of Milk per Kilogram (soms) |
11.65 |
13.38 |
Export/Local Price of Milk ratio |
176% |
185% |
Source: National Statistics Committee
Table 5. Raw milk
prices
Cheese-producing
companies, for example, tend to locate their factories in the Issyk-kul region,
while companies that produce soured and processed milk and yogurt tend to
locate their factories in the Chui region. This is due to the short expiration
life cycle of the product and the easy access to major local market outlets.
These outlets include bazaars (open markets), supermarkets, and small
individual stores located all over the city or town. In Bishkek, bazaars remain
the major outlet for basically all types of food products and cover around 70%
of the market demand. The rest is divided between supermarkets, small
individual stores and restaurants.
Overall,
imports in the milking industry are very low. Export of dairy products is 7-10
times higher than imports. Import of milk products is mostly comprised of
cheese products, pasteurized and condensed sweet milk, yoghurts and some
butter. Major importers of milk products are Russia, Kazakhstan and Ukraine. Import
of condensed sweet milk is the only category in the dairy trade industry that
exceeds exports.
Imports |
2004 |
2005 |
2006 Jan-Nov |
Raw Milk
(tons) |
42.30 |
161.50 |
n/a |
Milk
products (including cheese, ice cream
etc.) (tons) |
1,664.60 |
3,306.00 |
n/a |
Total Imports
(tons) |
1,706.90 |
3,467.50 |
4,390.08 |
Source: State Customs Inspectorate data
Table 6. Imports of
milk and milk products 2004-2006
According
to the industry experts, this is one of the most promising sectors that
substantially lack investment and development. As of October 2006 there were 24
legal entities and 237 individuals registered who produce processed meat and
meat products all over the country, but only few of them have branded products
and some sense of marketing. In general, a bigger number of individual
entrepreneurs in the processing industry usually means higher probability of
production of unbranded products, though it is not necessarily so.
Production
& Processing |
2002 |
2003 |
2004 |
2005 |
2006 Jan-Nov |
Total production of |
200,400 |
193,600 |
188,300 |
195,700 |
163,519 est. |
Total Processed Meat (tons) |
3,202 |
5,244 |
4,683 |
3,756 |
3,219 |
Processed Meat/Total production of Meat |
1.60% |
2.71% |
2.49% |
1.92% |
1.97% |
Source: National Statistics Committee and Expanding Finance
in Rural Areas by FAO.
Table 7. Production
vs. Processed Meat
In
Kyrgyzstan farmers produce several types of meat. The leading type of meat has
always been beef and veal. The second most popular type of meat is lamb, which
is then followed by pork and horsemeat and the amount of their production
changes every year. Chicken is not very popular among farmers, though the
number of eggs produced increases every year at an average rate of 10% per
year.
The
retail prices of raw meat on market shelves have increased by over 26% in 2006
comparing with the same period of 2005. At the same time, production of raw
meat has decreased by estimated 8%. Though official statistics indicate that
meat production has decreased, analysts say that it has increased over the past
few years. The same situation is with processed meat. There are more companies
producing sausages that compete on a local market than used to 2-3 years ago.
Traditionally,
meat is sold without packaging in the Kyrgyz Republic. The market for packaged meat is small, and
the products offered are only available only in some supermarkets and supplied
to cafeterias of some organizations. Most meat is sold at bazaars. Meat bought
at bazaars is usually fresher because it typically sells faster than at the
supermarkets. Nevertheless, the obvious disadvantage of bazaars is lack of
sanitary control. Most sellers do not distinguish between different kinds of
meat-cuts; therefore they just sell chunks of meat. There are some stores that
are selling nice meat cuts for steaks, or grill, such as Steinbrau, a
German-based company, but they are very few.
Other
meat products such as sausages are very popular. Most of the newer companies
tend to produce different types of sausages like ham, smoked sausages and
others. The best sausages are produced in Bishkek and Chui region. Companies in
the other regions of Kyrgyzstan do not have the same quality, as do their
Northern competitors.
There
is almost no export of meat products from Kyrgyzstan. This is due to very low
outputs of existing companies, poor quality and management, small and weak
market that doesn’t allow companies to invest into heavy machinery for
large-scale markets in order to reach economies of scale. And this problem
exists not only with meat processors. For potential US investors, it would be
useful to research Kazakhstan market, and if there is a demand for meat
products there, it is possible to establish a meat factory, that would supply
meat products not only to the local market, but to Kazakhstan, too. Production
costs are lower in Kyrgyzstan, due to lower salaries and taxes. Above all,
government supports companies that develop food-processing industry.
The
situation with imports is not very different from exports, except for one type
of product – chicken wings, that is primarily brought from the United States.
In 2005 imports of chicken wings amounted to $5.6 million, while in 2004 this
figure was $4.3 million. The increasing demand for American chicken wings
creates an opportunity for potential US exporters of poultry products.
There
is also small amount of imports of canned meat and sausages from Russia.
Traditionally,
Kyrgyzstan’s fresh fruits and vegetables sector is one of the largest among
other food processing sectors. Currently this sector has 35 companies and 91
individual entrepreneurs.
Production |
2002 |
2003 |
2004 |
2005 |
2006 |
Potatoes
(tons) |
1,224,000 |
1,308,200 |
1,362,500 |
1,141,000 |
1,254,900 |
Vegetables
(tons) |
499,400 |
899,900 |
813,100 |
751,500 |
757,200 |
Fruits
and berries (tons) |
167,700 |
153,700 |
190,900 |
160,400 |
186,571 |
Total
Production of Fruits and Vegetables (tons) |
1,891,100 |
2,361,800 |
2,366,500 |
2,052,900 |
2,198,671 |
Share of
Potato in the Total Production |
65% |
55% |
58% |
56% |
57% |
Source: National Statistics Committee
Table 8. Production of
Fruits and Vegetables
Production
of potatoes accounts to almost 60% of the total production of fruits and
vegetables (Table 8). Nevertheless, there is almost no processing of potato in
the Kyrgyz Republic. There are only 2 companies and 6 individuals registered
who produce potato products.
Production
and Processing |
2002 |
2003 |
2004 |
2005 |
2006 |
Total
Production of Fruits and Vegetables
(not including potatoes) (tons) |
667,100 |
1,053,600 |
1,004,000 |
911,900 |
943,771 |
Total
Processed Fruits and
Vegetables (tons) |
12,033 |
16,603 |
18,352 |
21,793 |
20,239 |
Processed/Total
production ratio |
1.80% |
1.58% |
1.83% |
2.39% |
2.14% |
Source: National Statistics Committee and Expanding Finance
in Rural Areas by FAO.
Table 9. Production
vs. Processing.
The
F&V processing accounts for a little over 2% of the totally produced fruits
and vegetables (table 9). There are a number of companies that process
vegetables and fruits to produce more value-added goods. The most popular
products include pickled cucumbers, marinated tomatoes, tomato paste, and
natural juices. Marinades, jams and
dried fruits are less popular. Such products do not have any chemical additives
as the all-natural aspect is marketable in the country. The price of such
products is lower than the Western or even Russia-produced goods.
Nevertheless,
it is very hard for these local Fruit & Vegetable processing companies to
successfully compete with other foreign producers because their design and
packaging is unattractive, and in many cases inconvenient for opening. Absence
of certification, irregular supply, and reluctance to take back inferior goods
only decreases their competitiveness. Many of these companies lack good
management skills and as a consequence don’t have successful marketing
strategy. Only 10% of all producers advertise their products and promote their
goods at exhibitions. Half of all producers have trademarks on their products,
but these trademarks are, in many cases, little known and unpopular. F&V
processing companies are using only 20-30% of their production capacities.
Fruits & Vegetables Processing |
2002 |
2003 |
2004 |
2005 |
2006 |
Juices (tons) |
700.00 |
1,304.00 |
1,059.20 |
3,590.67 |
3,966.00 |
Canned and Processed |
2,178.70 |
4,598.80 |
4,995.70 |
3,019.00 |
1,928.70 |
Vegetable oil (tons) |
9,154.60 |
10,700.30 |
12,297.50 |
15,182.90 |
14,344.00 |
Source: National Statistics Committee
Table 10. Fruits &
Vegetables Processing.
Table
10 shows that production of juices has increased by over 330% in 2005 in
comparison with 2004. This is primarily because Wimm Bill Dann, the Russian
dairy processing company began to produce widely known juice with a brand name
J7. It is both targeted for local
market and for export. Export of juices in 2004 – 2005 has increase by almost
300% and has accounted for 2663.6 tons in 2005.
Generally,
Kyrgyzstan exports more fresh fruits and vegetables to Russia and Kazakhstan,
than processed goods, though export of dried green peas and beans has a very
high indicator, compared with other processed F&V products.
Kyrgyzstan
exports fruit jams and jellies primarily to Russia, and though the physical
amount of exported product is 4 times higher than imported, the $$ equivalent
between export and import is equal, which only proves that Kyrgyzstan products
are much cheaper due to different (both positive and negative) factors – low
operational costs, unattractive packaging and others.
Export (tons) |
2004 |
2005 |
Fruits & Nuts |
17,773.83 |
16,967.27 |
Vegetables |
68,212.67 |
50,334.03 |
Processed Fruits, Vegetables & Nuts |
2,084.93 |
4,501.85 |
Source: State Customs Inspectorate data
Table 11. Exports of
fresh and processed Fruits and Vegetables
Even
though, the export of processed fruits and vegetables has increased since 2004,
figures in Table 11 depict how low the export of processed Fruits and
Vegetables is, compared to the export of fresh fruits and vegetables.
Imports
primarily include juices, apples from China and exotic fruits. Processed fruits
and vegetables are imported at prices which are 50% higher than exported price
of similar products. This tells us that fruits and vegetables processing has a
great potential for export, if the products become more attractive, with
consistent quality and strong brands.
Import (tons) |
2004 |
2005 |
Fruits & Nuts |
20,609.03 |
42,005.14 |
Vegetables |
1,188.09 |
1,208.33 |
Processed Fruits, Vegetables & Nuts |
5,376.10 |
6,409.59 |
Source: State Customs Inspectorate data
Table 12. Imports of
fresh and processed Fruits and Vegetables
Traditionally,
cereals have been and still are one of the most popular cultures to grow among
Kyrgyz farmers. Wheat is undoubtedly
the leader in the group. This is primarily because bread is still a major
staple of people’s diet. Companies and individuals involved in the grains
processing industry are far beyond the total number of companies in other food
processing industries. As of October 2006, there are 125 companies and 4,850
individual entrepreneurs registered in all spheres of grains processing
industry. Primarily these are flour and bread producers.
Production & |
2002 |
2003 |
2004 |
2005 |
2006 |
Total production of |
1,712,200 |
1,633,400 |
1,708,900 |
1,631,600 |
1,659,000 |
Total processed |
561,994 |
312,718 |
274,310 |
293,438 |
294,115 |
Processed/Total |
33% |
19% |
16% |
18% |
18% |
Source: National Statistics Committee
Table 13. Production
vs. Processing of Grains
Though
the figures in table 13 may not be 100% accurate, but the tendency is that
grain processing in the Kyrgyz Republic is much more developed than any other
food processing industry. This is because flour is used almost everywhere, and
bread still remains the major consumed product. The demand for such products
exceeds the local supply.
Production (tons) |
2002 |
2003 |
2004 |
2005 |
2006 |
Wheat |
1,162,600 |
1,013,700 |
998,200 |
953,000 |
840,299 |
Corn |
373,600 |
398,500 |
452,900 |
432,000 |
437,969 |
Barley |
149,300 |
197,900 |
233,400 |
223,000 |
203,973 |
Rice |
20,800 |
18,300 |
18,300 |
18,000 |
n/a |
Cereals Total |
1,712,200 |
1,633,400 |
1,708,900 |
1,631,600 |
1,659,000 |
Source: National Statistics Committee
Table 14. Production
of Grains.
Table
14 shows that wheat remains the major grown culture. Nevertheless, corn
production increases every year and is primarily used for livestock feed. Right
now only fodder corn is grown, and there is no sweet corn being grown. Current
milk yields range between 2.6 and 4.1 liters a day. With the use of sweet corn in
feeding cows, yields can increase to up to 15 or even more liters a day.
Product
(tons) |
2002 |
2003 |
2004 |
2005 |
2006 |
Flour |
438,700 |
260,200 |
222,600 |
234,900 |
240,900 |
Bread |
112,473 |
41,520 |
44,986 |
43,341 |
40,137 |
Confectionery |
5,328 |
5,445 |
n/a |
n/a |
n/a |
Crackers |
2,193 |
2,982 |
3,893 |
5,502 |
5,179 |
Pasta |
1,726 |
1,837 |
2,158 |
9,011 |
7,063 |
Cakes |
1,573 |
735 |
673 |
685 |
837 |
Total
Processed Cereals |
561,994 |
312,718 |
274,310 |
293,438 |
294,115 |
Source: National Statistics Committee
Table 15. Grains
processing
Bread
producers are mainly concentrated in Chui valley and Bishkek. The quality and
variety of bread in these 2 locations is significantly higher than in other
locations of Kyrgyzstan. For example, in Osh there are no companies that would
produce bread with good quality and variety. Supermarkets in Osh sell bread
that is produced in Bishkek and is brought to Osh by trucks.
Companies
producing flour are mainly concentrated in Bishkek, Chui and Issyk-kul regions,
while individual entrepreneurs mostly operate in Osh, Jalal-abad, and Batken
regions. This tells us that there are a greater number of branded flour
products in Bishkek, Chui and Issyk-kul regions than in other regions of
Kyrgyzstan.
Confectionary
products are fairly well developed, but also mainly in Bishkek, and are limited
to cakes that cannot be stored longer than 1 week. Cookies, biscuits and other
similar sweet products are not very well developed, and are mainly represented
by one company – Tattuu. Around 70% of
all confectionary products are imported.
Major
Kyrgyzstan export partners for cereal products are Tajikistan and Kazakhstan.
Major commodities include wheat flour, bread and confectionary, pasta products
and some other wheat products.
Export
(tons) |
2004 |
2005 |
Unprocessed
Cereals |
1,022.47 |
29.32 |
Processed
Cereal Products |
804.61 |
2,304.79 |
Total
Exports |
1,827.08 |
2,334.11 |
Source: State Customs Inspectorate data
Table 16. Exports of
Cereals and Cereal Products
Though
the growth in export of processed cereal products has been around 280% in
2004-2005, the volumes still remain very low, compared to imports. Imports of
Cereal products are 30 times bigger than exports. This is because almost all of
the produced cereals and cereal products are covering demand of the local market.
Because arable land accounts to only 7% of all the lands in Kyrgyzstan, it
doesn’t allow growing more wheat and other cereals.
Import
(tons) |
2004 |
2005 |
Unprocessed
Cereals |
92,167.71 |
166,716.02 |
Processed
Cereal Products |
26,152.53 |
64,347.14 |
Total
Imports |
118,320.24 |
231,063.16 |
Source: State Customs Inspectorate data
Table 17. Imports of
Cereals and Cereal Products
Major
importers of Cereals and Cereal products are Kazakhstan, China, Russia,
Uzbekistan and USA. Primary processed commodities include flour, bread and
confectionary products, pasta, malt, starch and other ready-made products.
Among unprocessed cereals dominate wheat, followed by small portions of rice
and corn.
There are a lot of banks and
credit organizations which offer credits for business. Nevertheless, there is a
very few number of such organizations that offer specific credits for
food-processing industry. Usually food-processing and agriculture are included
in one credit offer, while 2 of them usually require substantially different
amounts and period of return. Credits given for growing crops, or buying
livestock are paid back in a year or two, while credits for food processing
sector need much more time to pay back. That is why the amount of credits given
for the development of food processing industry is quite low. Unfortunately
there is no consolidated data on the share of given credits to food-processing
and agriculture, but according to KAFC (Kyrgyz Agricultural Finance Corporation),
a major agricultural creditor in the Kyrgyz Republic, now renamed to AyilBank,
99% of all the credits they have given
out are for agricultural purposes and not for food-processing.
Since food processing requires significant financial
resources, serious companies can apply to EBRD loans. Interest rates in EBRD
depend on profit margins of each individual project, but usually are lower than
average interest rates on credits in commercial banks. IneximBank is another
resource for developing food-processing. It has a credit package that offers
agro processors to develop their business by taking credit for up to 7 years,
with interest rates 14-16% and loan amount of up to $250,000.
In August,
2006 KICB (Kyrgyz Investment and Credit Bank) had a limited offer of credits
for development of export oriented industries including food-processing,
tourism and construction. Interest rates for such credits were similar to EBRD
rates – around 12%. 2.5 Million Euros were allocated for this program.
Commercial banks usually
lend to SMEs at around 18-20% in USD and at around 25-33% in soms, but decrease
their lending rates to 13-14% in the case of larger loans above $50,000 to good
clients[1]. As of the end of 2005, the total amount of
agricultural loans (including food-processing) is estimated at around $54.1
million.
As was mentioned above in the report, there are 10
companies and 247 individual entrepreneurs registered who produce all kinds of
dairy products. Primarily these companies are concentrated in Chui valley and
Bishkek, with some companies operating in the Issyk-kul region.
Some of the biggest dairy producers in the Kyrgyz
Republic include – Wimm-Bill-Dann (Russian biggest dairy producer) which covers
about 70% of the dairy industry in the Kyrgyz Republic, Elet Sut, ElWest,
Shin-Line, Ice-Queen and others. Wimm-Bill-Dann has the greatest variety of
products and the most attractive packaging comparing to the closest
competitors. That is why it remains the number 1 producer of milk products in
Kyrgyzstan. Other companies like EletSut or ElWest have a less attractive
packaging, but still have a certain niche in the market. A Kazakhstan dairy
company Food Master imports their products to Kyrgyzstan and is also very
popular.
Ice Cream is primarily produced by 2 companies – Shin
Line and Ice Queen, though there are many other small companies. These 2
companies produce good quality products with attractive packaging. Their
products are primarily sold in and around Bishkek. Shin-Line also exports some
of its products to Kazakhstan. According to analysts, Shin-Line covers around
15% of Kyrgyzstan’s market for ice cream. Shin Line has used a loan from EBRD
to buy equipment. They now plan to expand their production line and produce dry
milk.
Kyrgyz meat processing companies can technically be
divided into three groups. The first group of meat processors is small
businesses that produce various generic sausages. Those include home-made
smoked sausages. These companies do not advertise and compete on price. The
same applies to canned meat products produced by small businesses. The quality
of these products is not consistent. Primarily such products are not branded
and usually are sold out at the bazaars.
The next group is privatized Soviet-era enterprises
that have massive, currently underutilized, production capacity. Their main
problems are excessive production capacity, outdated equipment, and lack of
modern management and capital. These large companies cannot compete with more versatile
small and medium-size producers.
Finally there are newly established businesses with
modern management. Such companies use branded products and turned out to be
quite successful. Riha, Sher, Steinbrau, Hoffer, EliteProdukt, Lotos – all
these companies are representatives of the well branded meat products. These
companies have some marketing concepts. Riha, Sher and Steinbrau are
comparatively old players on the market, and that is why they are better known
than Lotos or Elite Produkt. Riha and Sher produce a big variety of meat
products, including sausages, smoked sausages, boiled sausages and others.
Steinbrau is popular for its high quality sausages
and fresh meat cuts. In addition to its meat-processing operation, the company
has a brewery and a pub. The price of Steinbrau meat products is several times
higher than generic products. The sausages contain only meat and spices, no
fillers are added. The products are sold domestically and exported to
Kazakhstan, although export problems related to transportation in and through
Kazakhstan limit further growth.
Another company that produces canned meat products is
SoyuzProm with a brand NaturProdukt that stands for ‘natural product’. Though
the product may be in fact natural, the packaging is very primitive and
unattractive. Such products can compete only on price with its Russian or
Kazakh rivals, because they are much cheaper.
As was mentioned earlier in the report, there are 30
companies and 91 individual entrepreneurs involved in fruits and vegetables
processing. Among them 23 companies and 5 individual entrepreneurs are the
members of Fruit and Vegetable Association. This association unites 28
companies and individual entrepreneurs, provides training and offers to sell their
products under a unified name – Taste of the Sun.
Most fruits and vegetables processing companies cover
only Kyrgyzstan market with a very small share of companies who actually export
most of their products.
There are only 2 companies that produce potato
products. One of them is fairly recognized in the country is Kirbi producing
potato chips. Their packaging is attractive, quality is fairly good and their
products are reasonably priced, compared to imported Lays, or Pringles. The
other less known company, primarily because it exports 100% of its products to
Kazakhstan and Russia is Nuristan. It produces dried vegetables including
potatoes.
Sam is a local company, which was established 13
years ago, but effectively started its operation 7 years ago. Right now Sam
produces mayonnaise, lemonades, pasta and ketchup. Their focus groups are
middle and lower middle class, and the slogan they use in their advertisements
is quite popular and makes the product recognizable among the variety of other
similar local products.
Production of juices has recently improved when the
Russian dairy company Wimm-Bill-Dann started to produce the well-known brand of
juices J7. Wimm-Bill-Dann sells juices in the local market and also exports
them to Kazakhstan, Russia and Uzbekistan. Before Wimm-Bill-Dann there were
several juice products by PAKS or Crystall ING with the brand Aestas. Aestas
juices have attractive packaging and use glass bottles.
Lots of companies produce marinated cucumbers and
tomatoes, tomato pastes and ketchups. Among them are Ailana, Domashniy
Pogrebok, Sam and others. Sam has become popular after its introduction of a
series of mayonnaise products, and now produces ketchups that are affordable to
middle and lower middle class consumers. Nevertheless the most attractive and
quality products continue to be imported.
Another company, that is worth mentioning is Lesnoy
Produkt in association with public fund Dary Lesa, which produces jams and
confiture products in very attractive packaging and design, and can easily
compete with Western rivals. The quality of the product is also very high.
Though there is a comparatively huge number of cereal
processing companies and individual entrepreneurs in the Kyrgyz Republic, there
are 3 major producers of such products. These are Akun, Elnur, and Yashar.
These 3 companies are the major suppliers of flour to biggest supermarkets and
open markets. Additionally, Akun produces a variety of pasta products and
competes for the niche in the market with Kazakh company – Sultan.
Bread production is also represented by many
companies and individual entrepreneurs. Only in Bishkek there are 21 companies
and 483 individuals who produce bread and closely related products. One of the
most famous brands among the variety of companies is Elita. This company has
the largest variety of bread products, including dark brown, grey, white, with
nuts, cut in pieces and many more. It also has a very attractive logo and
labeling.
Recently, there has been an increasing number of
companies, which started to produce prepared food products like frozen ravioli
or cutlets. A newly established
company, with the brand name Bon Appetit has become the leading trademark and
can boast with its superb quality of prepared foods. The owner of the company has
bought out the used Italian equipment and now produces all kinds of frozen
pastry and meat products.
Representatives from supermarkets say that 85% of all
pasta products are imported from Kazakhstan and Russia. While this may be true
for supermarkets, this certainly is not true for the country as a whole, since
the trade statistics proves that only 30% of all pasta products are foreign.
Some of the largest confectionary producers in
Kyrgyzstan are Tattuu, Kulikovskiy Tort, Torty ot Ziny. Tattuu is the major
local producer of biscuits and candies. Kulikovskiy Tort and Torty ot Ziny are
the major producers of cakes in Bishkek. Kulikovskiy Tort has gained a very
good reputation because of the high and consistent quality standards they use
in the production of their cakes. Their recent new production line of frozen
French-style cakes is very popular and unique. Torty ot Ziny cakes are less
expensive and cannot boast with the similar quality of the Kulikovskiy Tort
cakes. Still they are very popular.
Nevertheless,
most cakes in the Kyrgyz Republic are still produced by private entrepreneurs
and do not have any marketing strategy or brands.
There is demand for various types of food-processing
equipment such as production lines for juice, ketchup, dried vegetables and
fruits, potato chips, pasta products and packaging lines. Kyrgyz companies have
limited financial resources and, therefore, prefer to purchase semi- and
non-automated equipment. Refurbished used equipment is popular for the same
reason. Potential clients are food businesses with plans to produce new
products or upgrade current product line in terms of packaging and/or quality.
Most of the small food processing companies in
Kyrgyzstan use equipment which is either locally-made, or brought from China.
Such equipment is much cheaper than high-quality expensive western equipment.
Nevertheless, the largest and most successful companies use equipment from
Italy, Germany, Austria and other European countries. Medium-size companies tend
to buy Russian food processing equipment.
For example, Sam, the producer of soft beverages and
mayonnaise, uses equipment brought from Russia. They assemble imported parts
here in Kyrgyzstan and sell them to local food-processing companies. Other
companies such as Sher, one of the biggest producers of sausages, uses new
Austrian equipment. Steinbrau, a German meat processing company, has bought new
German equipment for its production line.
There
are representatives of different food processing equipment companies from all
over the world. Those include representative from China, Germany, USA, Russia
and some other companies.
In
general, the food processing industry of the Kyrgyz Republic is not very well
developed. All sectors mentioned earlier in this report can be developed
further because the overall exports are very low, local products are not
competitive with their country neighbors in many cases. Local companies lack
good management skills, do not have modern equipment and many of them use their
production capacities at only 20-30%.
Considering
that Kyrgyzstan produces over 1 million tons of milk per year and processes
only around 2.5% of it, there are opportunities to invest and expand dairy
production in the Kyrgyz Republic. The cost of raw milk is lower in Kyrgyzstan
than in Kazakhstan. Therefore, potential investors should consider at least
partial ownership of farms in order to produce their own milk and decrease
production costs. This will also secure consistent supply of raw milk. Milk
yields can also be substantially increased from the current 2-4 liters per day
to 15 liters per day. Given such conditions, milk processing can be aimed
toward exporting to Kazakhstan or Russia along with the supply to the local
market.
Just
like in the dairy industry, F&V processing amounts to a little over 2% of
the total production of fresh fruits and vegetables. Considering that local
products are not very attractive in design and packaging, and are low in
quality, potential US investors maybe interested in establishing a factory that
would produce products similar to the Western competitors. Possible products
include marinated products, canned vegetables and fruits.
EBRD
Head
of Office: Daniel Berg
26
Geologicheskiy Pereulok
720005
Bishkek
Kyrgyz
Republic
Tel:
+996 312 530 012
Fax:
+996 312 666 284
Bai-Tushum
Financial
Foundation
Mrs.
Gulnara Shamshieva, Chairperson
216
Toktogula St., 720001
Bishkek,
Kyrgyzstan
Tel:
+996 312 211 642, 900 464
Email:
baitushum@baitushum.kg
Ineximbank
118
Moskovskaya st.
Bishkek,
Kyrgyzstan
Tel.:
+996 (312) 90 50 50
Fax:
+996 (312) 62 41 85
CJSC Kyrgyz Investment and Credit
Bank
115A
Ibraimova str., «Dordoi Plaza» Business Center
720021,
Bishkek, Kyrgyz Republic
Phone:
(+996 312) 690-555
Fax:
(+996 312) 690-560
E-mail:
kicb@kicb.net
Web.
www.kicb.net
Ayil-Bank (fromer Kyrgyz Agriculture
Finance Corporation)
720011,
50 Pushkina St.
Bishkek,
Kyrgyzstan
Tel:
+996 312 665 238
Fax:
+996 312 665 403
Email:
kafc@infotel.kg
National
Statistical Committee of the Kyrgyz Republic
374 Frunze st., Bishkek 720033, Kyrgyzstan
Tel. +996 312 21 04 55
Email. marketing@stat.kg
Ministry of
Agriculture
Food
Processing Department
96A
Kievskaya st. 7th floor
Tel.
+996 312 62 36 11
BISNIS Representative in Kyrgyzstan
Artyom
Zozulinsky
171
Prospect Mira
Bishkek,
720016
Tel.
+996 312 55 12 41, ext. 4403
Fax.
+996 312 55 12 64
Email.
ZozulinskyA@state.gov
For more information on Kyrgyzstan, visit BISNIS online
at http://bisnis.doc.gov/bisnis/country/kyrgyzstan.cfm
BISNIS (www.bisnis.doc.gov)
is part of the U.S. Commercial Service (www.export.gov)
BISNIS Representatives in Kyrgyzstan: Artyom Zozulinsky (zozulinsky@gmail.com)