eBISNIS official logo

Brought to you by the U.S. Department of Commerce and the U.S. Commercial Service
In this Issue
New Resource Russia: All Regions, Trade and Investment Guide 2006
Upcoming Events

RAPP. The 11th Annual Russian-American Partnership Meeting. Click here to go to www.fraec.org/RAPP

BISNIS Home | BISNIS Bulletin Home | Russian Site

May/June 2006

BISNIS Interview
An Insider’s View of Financial Services in Armenia

BISNIS Bulletin editor Ellen House spoke with Jonathan Stark, CEO of Cascade Capital Holdings CJSC (www.cascadecapitalholdings.com) in Armenia, about the potential of the financial services market in the Caucasus, and the vision of his company. Cascade Capital Holdings was established in Armenia in 2004 by the U.S.-based Cafesjian Family Foundation, Inc. Cascade owns banks in Armenia and Georgia, as well as three other operating units: Cascade Credit, supporting trade finance facilitation and leasing; Cascade Investments, offering private and corporate wealth management programs; and Cascade Insurance, providing life and non-life insurance protection to individual and corporate clients. Prior to joining Cascade, Mr. Stark worked for 20 years in the London financial markets before moving to Armenia in 1998 with HSBC.

How would you characterize the investment climate in the financial services sector in Armenia?
 
We look at financial services in Armenia as a mixed bag. On the one hand, the post–Soviet regulator—the Central Bank of Armenia (CBA)—is fairly rigid and exercises tight control, but this is healthy. The CBA has gotten rid of the rogue banks and if a bank gets into trouble, CBA gets on and deals with it. On the other hand, until recently HSBC was the only major foreign player in the market, and the banking sector here is still weak.

In Georgia, the regulation is more laissez faire, which, while encouraging innovation, leaves the market potentially vulnerable to bad players. In comparison, Armenia may appear dull and conservative, but more attractive to investors. In fact, in late March, the European Bank for Reconstruction and Development (EBRD) organized a two-day international banking conference on trade finance in Yerevan. Some of the big players in the region, including Commerzbank, BankAustria, and Citigroup, showed up and were agreeably surprised at what they discovered about the Armenian banking sector.

[continued below]

Subscribe to BISNIS

Unsubscribe from BISNIS

BISNIS is the U.S. Government's primary market information center for U.S. companies exploring business opportunities in Eurasia. A part of the U.S. Commercial Service, BISNIS disseminates information electronically and through consultations by its staff of trade specialists. Questions or comments? Call 202-482-4655 or toll free 800-872-8723, or email bisnis@ita.doc.gov.

How do you see the sector developing in Armenia?

Three things are needed to bring the financial sector up to a level where it can dynamically develop—good regulation, a country rating, and a sensible tax scheme.


Some changes are afoot in terms of regulation that should have positive consequences. As of January 1, 2006, CBA was set on course to become a super regulator—taking over the regulation of the securities and insurance markets, on top of the banks. This makes logical sense due to the small size of the market. In addition, CBA is expecting to receive a substantial technical assistance program from USAID in order to bring it up closer to the level of the United States and Europe on regulatory functions and improve its management of the sectors. CBA is already good in the context of CIS regulatory bodies. Those of us in the industry hope that this assistance could help Armenia move toward eventually becoming a Liechtenstein or a Switzerland, if it can become good by international standards. We anticipate and hope that the USAID program will aim to teach the regulator and private sector to work in harmony—so that the result can be capital inflow, rather than regulating the companies out of existence.

 Front of building with a sign on the lawn that reads, Cascade Capital Holdings CJSC
Cascade Capital Holdings office in Yerevan.


The fact that Armenia does not have a country rating is also problematic for the banking sector. However, two international agencies are reportedly working on it and may come out with a rating in the near future.

What are the strongest sectors in Armenia for trade and investment that will help drive development in financial services?
 
Armenia has been experiencing double-digit growth rates over the past few years, but trade has not been as robust as it might. Currently, a lack of understanding and opportunity are keeping people from exporting, but there are some good prospects and it is getting easier to do these deals.

Some promising sectors include:

  • Mining, especially gold and copper, which has recently seen a lot of investment from North America. This is allowing more R&D to be done toward future exploitation. Mining is problematic from an environmental standpoint, but nonetheless is a key sector for job creation, exports, and economic development in general.
  • Agriculture has good potential, but is currently behind the curve. If it is properly structured, it could be a good sector. Additional infrastructure is badly needed to get it moving. Also, increased use of fertilizers and modern methods are key to the creation of exportable fruits and vegetables. The projects planned by the U.S. Millennium Challenge Corporation (MCC) to improve rural road and irrigation systems should help to improve this sector.
  • IT sector here has successfully attracted investment. Armenia has half a dozen big companies, including big global players, such as Lycos, which is considering further expansion in Armenia, and Microsoft, which opened an office in Yerevan in mid-May. The well-educated and motivated young people here are helping the IT sector pick up, but it would further benefit from some focus and incentives from the central government.
  • Tourism has potential but it is a problem when the borders to Azerbaijan and Turkey are closed. If Karabakh is solved, the region could be exploited as a good destination, but a concerted regional effort would be needed along with a good marketing plan in order to make this successful.

What is Cascade’s vision for development and expansion in the market?

Cascade is the only group in the country trying to push all the financial buttons and represent a broad spectrum of financial interests. Cascade is already working with USAID and EBRD, is negotiating with IFC, OPIC and the World Bank, is looking to cooperate with KfW and others—so we have solid resources and backers to point to that we have gotten interested in the Armenian financial services market.

Eventually, we would like to be able to say to our initial target market, the Armenian Diaspora in the United States and Europe, that there are options for helping Armenia through investment rather than through charity. We would start by trying to attract small investments to newly created investment vehicles, such as mutual funds, and then diversify the products once interest has piqued and some investors have shown up. Other investment vehicles would include government securities in Georgia and Armenia, venture capital funds, bonds issued by Cascade and others—we would offer perhaps 10 different places to spread money and diversify risk just like any Western investment bank does. This is perhaps six months away.

In about a month, we will issue the first ever private sector notes in Armenia with a 50 percent guarantee of principal from the U.S. treasury (with USAID assistance) with a one-year maturity. We believe that other Armenian banks will follow in our footsteps in terms of these notes, if the issue proves successful for Cascade.

Cascade is also looking at opening offices in the provinces, but wants to make sure that it is able to install good management systems before expanding.

As to Caucasus expansion, Cascade recently purchased a bank in Georgia that it bought from a Greek company. We are watching the market and hoping for improvements. We feel that it is important to have a presence there as 90 percent of Armenian trade comes through Georgia, which should be a natural constituency for us, and a basis for further growth.

Snapshot of Russian Regions
BISNIS Outreach to Siberia and the Far East

BISNIS Representatives in Russia regularly visit neighboring regions to make contact with local companies, associations, and officials, and seek out opportunities for U.S. companies. In April and May 2006, these trips provided valuable insight into the state of business development of three major cities in Siberia and the Russian Far East. Outreach efforts spread the word about BISNIS and Commercial Service programs to far-flung Russian regions, and aim to interest local companies in reaching out to U.S. companies.

Komsomolsk-on-Amur, Khabarovsk region, Russian Far East

BISNIS Representative in Khabarovsk Andrey Vasenev conducted outreach to Komsomolsk, the largest industrial center in the Russian Far East, during April 19–20, 2006. This visit was particularly timely given expectations of extensive municipal and regional privatization during the next two years in this third largest city in the Russian Far East (RFE) after Vladivostok and Khabarovsk.

Komsomolsk possesses the most diversified industrial potential in the RFE; many local engineering and construction companies act as subcontractors for Sakhalin oil and gas development and are involved in major regional construction projects. An upcoming wave of privatization in the region will create new opportunities for U.S. companies. Additionally, some of Russia’s largest planned construction projects (transcontinental pipelines, oil and gas offshore projects, hydropower generation, etc) will be developing in the RFE, and Komsomolsk-based enterprises are expected to be very active.

During the visit, arranged with the support of the municipal administration, Mr.Vasenev met with the Vice Mayor in charge of privatization and investment policy, as well as the Municipal Head of Industry and Transportation, who noted strong industry sector growth due to ongoing renovation of major enterprises, such as an oil refinery and a metallurgical plant. Vasenev also met with a company that currently markets U.S.-made heavy equipment and intends to purchase U.S. welding equipment, a buyer of U.S. machinery who recently signed a joint venture contract with a Japanese company, Khabarovsk’s leading consulting company, one of the largest timber producers in Eastern Russia, and other local companies.

For further information on Komsomolsk, click here.

Kemerovo City, Western Siberia

BISNIS Representative in Tomsk Mark Shulgov conducted outreach to the city of Kemerovo during May 15–17, 2006 to explore opportunities for U.S. companies and inform about resources to support business ties with the United States. Although the industry of Kemerovo region is mainly based on large-scale coal production, ferrous metallurgy, and the chemical sector, the level of small business development in the city is one of the highest in Russia.

During the trip, Mr. Shulgov conducted meetings with eight local enterprises (in agriculture, construction materials, transportation, and other sectors) and participated in the local “Industrial Procurement” and “Chemical Supplies” exhibitions. In addition, Mr. Shulgov established contact with the Kemerovo City small entrepreneurship support fund. Mr. Shulgov may return to Kemerovo in June to follow up with the new contacts and participate in the “Entrepreneurship and Investment in Kuzbass-2006” trade event, and to prepare a video market report from the region.

For a report on the Kemerovo region (Kuzbass), click here.

Omsk City, Eastern Siberia

BISNIS Representative in Novosibirsk Azim Mamanov conducted outreach to Omsk city during April 19–22, 2006, meeting with regional companies and non-commercial organizations to discuss local business prospects. Leading industries in Omsk are fuel production, food processing, the chemical/petrochemical sector, and mechanical engineering.

Meetings during the visit included the Omsk Chamber of Commerce and more than half a dozen local companies seeking U.S. products or partners. Specific meetings included companies interested in U.S. nutritional supplements, U.S. trucks and road construction machinery, and U.S. spare parts for various types of industrial equipment. Mr. Mamanov also met with a local coffee company looking for franchising opportunities, a local aircraft production firm seeking partners for production of aircraft engine parts, a financial-industrial company, and the director of the local T.G.I. Friday’s restaurant in Omsk.

More information about Omsk is available at www.bisnis.doc.gov/siberia.
 

New Resource
Russia: All Regions, Trade and Investment Guide, 2nd Edition (2006)
Excerpts About Moscow Oblast

Information on the regions of Russia is difficult to find. One valuable resource that covers all 88 regions using locally provided information is Russia: All Regions, Trade and Investment Guide, 2nd Edition (2006), to be published by CTEC Publishing LLC in July 2006.

Map of all 89 regions of russia

This one-volume reference contains information that answers the following questions about Russia’s vast regions: where they are, what they produce, what they sell and buy, what investment opportunities they offer, and what are the major companies and key contacts.

To illustrate the Guide’s information, here are some excerpts from the Moscow Oblast (region) chapter.

Industry

The Region produces locomotives, railway and subway cars, steel, including finished steel, mineral fertilizers, automobiles, buses, chipboards, passenger elevators, sewing machines, all-purpose kitchen machines, medicines, linoleum, textiles, carpets, porcelain dishware, and many other products.

The leading industrial sectors of the Moscow Region are food and beverages, machine engineering and metal processing, energy, construction materials, chemicals and petrochemicals, and forestry and timber (furniture).

Food and beverages

The leading companies within the sector are: OOO Mars, ZAO Klin Meat Processing Plant, ZAO Klin Brewery (new name – OAO SUN Interbrew), OAO Istra Bakery, OAO Kolomna Experimental Meat Processing Plant, OAO Ramensky Meat Processing Plant, OAO Sergiev Posad Meat Processing Plant, OAO Podolsk Experimental Flour Mill, and OAO Noginsk Bakery.

Machine engineering and metal processing

The sector accounts for 25% of total industrial output. The Region’s machine engineering sector is represented by nearly all types of products. Moscow Region enterprises produce machine tools and equipment for ferrous metals, energy, construction, transport, agriculture, and light industry sectors (Mytishchi, Lyubertsy, Podolsk, Kolomna, Dmitrov, and Egorievsk), as well as radioelectric and space equipment (Korolev and Reutov), and nuclear machinery (Electrostal and Podolsk). The Region also has enterprises in the optical-mechanical sector (Krasnogorsk, Sergiev Posad, and Lytkarino).

Construction materials

The Moscow Region is the largest producer of construction materials in the Central Federal District. Some 1,000 companies, including small enterprises, are engaged in the production of construction materials.

Chemicals and petrochemicals

The sector is focused on the production of mineral fertilizers, insecticides, plastics, chemical fiber, paint, and varnish. The 2004 output was 17.7% up on 2003, mainly due to an increase in the synthetic resin and plastic production (7.1%) and increased output of plastic goods (23.9%). The leading companies in this sector are located in Voskresensk, Shchelkovo, Klin, Serpukhov, Orekhovo- Zuevo, and Sergiev Posad. The largest companies are: OAO Mineral Fertilizers, ZAO Zagorsk Paint and Varnish Plant, OAO Mosstroiplastmass, OAO Chemical Fiber, OAO Carbolite, OAO Odilak, and OAO Phosphates.

Imports

The bulk of regional imports was represented by machinery, food and beverages, and petrochemicals. The main import partners included: Germany, Belarus, Ukraine, Poland, and Italy.

Investment Appeal

The following factors determine the investment appeal of the Moscow Region:
• Its advantageous geographic location (nearly all of Russia’s transit routes pass through the Moscow Region);
• Its developed transport infrastructure;
• Its considerable industrial, agricultural, and research and development potential;
• Legislation supporting investment activities;
• Its highly qualified workforce (high professional level of employees in the research and development sector and high general level of education);
• Favorable climate and availability of recreation facilities.

Major Enterprises (Including Enterprises with Foreign Investment)

Major companies with foreign investment include OOO Mars, OOO Campina, OOO Nestle Zhukovsky Ice Cream (food industry), OOO KRKA-RUS (medicines), ZAO ODIKHEL (paint and varnish), OOO ROSTAR (aluminum cans), and others.

Such renowned investors as Saint Gobain, Auchan, Michelin, Royal Canine, Kesko, Tigi-Knauf, Hochland, SUN Interbrew, PLM, and British Plastic Boards have invested in the Moscow Region. Nestle, IKEA, PepsiCo, Mars, and FM Logistic are expanding their operations in the Region. The following major companies operate their branches in the Region: British Petroleum, BMW, Mercedes, Danone, and Ehrmann.

Most Attractive Sectors for Investment

Glass and porcelain, forestry and timber, pulp and paper, food and beverages, chemicals and petrochemicals, construction materials, trade and public catering, and transport are the most appealing sectors for investors.

To view the full Moscow Oblast chapter, click here.

For ordering information, click here.

 The Council for Trade and Economic Cooperation (CTEC) aims to develop trade and investment, scientific and technical cooperation between Russia and other CIS countries, and the United States. CTEC (www.ctec.ru/eng) assists Russian and Western companies in developing and implementing trade and investment strategies, and helps create favorable conditions for such cooperation. Based on 30 years of experience and contacts in the Russian and U.S. business and government spheres, the Council guides and counsels medium and small businesses, as well as large companies, from 88 Russian regions. The Council's President Ms. Veronika Krasheninnikova is also the official Representative of the City of St. Petersburg in the United States.

Upcoming Events

4th Annual Russia and CIS Airfinance Conference
June 20-21, 2006
Moscow, Russia

Organizer: Euromoney Seminars

www.euromoneyseminars.com


Roundtable with Russian Mayors Delegation
July 12, 2006
Philadelphia City Hall, Mayor's Reception Room, Penn.

Organizer: Mid-Atlantic - Russia Business Council 

www.ma-rbc.org


"Investment Potential of Sakha Republic" Conference
June 27-29, 2006
Yakutsk, Sakha Republic, Russia

Organizer: Ministry of Economic Development of the Sakha Republic

The Sakha Republic is a fascinating RFE region best known for its frozen mammoth discovery and vast diamond deposits that reportedly exceed those
of South Africa! Sakha is rich with other minerals including gold, but also presents opportunities in transportation, electric and gasification energy projects, coal, tourism, construction, finance (leasing) and mortgage lending, timber industry, and IT projects. All of which will be covered at the conference.

The objective of the conference is to review Sakha's programs to attract investment to medium- and long-term investment projects across a range of sectors and several priority projects involving government-private partnerships. The conference includes meetings with dignitaries, local company leaders, visits to Yakutsk museums, and cultural events including a river cruise. The conference aims to positively impact not only the investment market of Sakha Republic, but of the Russian Far East federal district as a whole.

www.economy.ykt.ru


10th Sakhalin Oil and Gas Conference 2006
September 27-28, 2006
Yuzhno-Sakhalinsk, Russia

Organizer: IBC Energy Conferences

www.ibcenergy.com/sakhalin


Russian Venture Forum and Fair
October 10-11, 2006
St. Petersburg, Russia

Organizers: Russian Private Equity and Venture Capital Association 

As Russia’s premier annual event for the venture capital and private equity market, the Forum brings together leading local and international investors and innovative high-tech business leaders.

The Forum will host about 80 innovative high-tech SME companies and more than 150 investors—representatives of venture and private equity funds, business angels, banks and other investment institutions. An estimated 700 people are expected to attend.

www.rvf.ru/engl


NATO-STCU Workshop: From Science to Business
October 11-12, 2006
Kiev, Ukraine

Organizers: Science and Technology Center of Ukraine (STCU) and NATO

Workshop Technology Sectors:

Renewable Energy and Energy Conservation Technologies, Medical Instrumentation and Biomedical Technology, New Materials and Nanotechnology, Nuclear Energy and Safety, Aerospace

www.stcu.int/workshop

 


Pulp & Paper in Russia and the CIS
October 17-19, 2006
Vienna, Austria

Organizer: Adam Smith Conferences

www.adamsmithconferences.com


13th Annual CIS and Eastern Europe Business Forum
November 2-4, 2006
Tucson, Ariz.

Organizer: The University of Arizona

The forum will provide an up-to-date analysis of political, economic, and legal aspects of business ventures in the former Soviet Union as well as Eastern Europe and will present case studies of successful American businesses and strategies for success. Representatives of various government programs that support U.S. business ventures in Eurasia and Eastern Europe will be present to answer questions. Hear from highly qualified professionals in academia, government and business.

If you would like to be a presenter at the forum, contact Roza Simkhovich at roza@dakotacom.net.

http://russian.arizona.edu/annualbizconf.htm

Surveyed Investors Bullish on Russia

Foreign investors in Russia are successfully meeting their business objectives, with year-on-year sales and profits increasing dramatically in 2005, according to the Russia: Investment Destination 2006 survey released in May 2006. Conducted during March-April 2006 by The PBN Company (www.pbnco.com) for the Russian Ministry of Economic Development and Trade and the Foreign Investment Advisory Council, the survey asked the opinions and attitudes of 155 well-known foreign companies, including 102 current investors and 53 potential investors. The current investors surveyed are engaged in the consumer goods sector (20%), production of industrial goods and machines (12%), professional services and consulting (10%), oil and gas (10%), telecommunications and IT (10%), retail and wholesale sales (10%); and banking, insurance, and financial services (10%). Of these, four in ten said that sales increased by more than 30 percent, one-fourth reported that profits grew more than 30 percent, and eight in 10 said that they successfully achieved their business plans in Russia over the past two years. More than 90 percent of companies surveyed plan to increase both their business operations and investment during the next three years.

Survey respondents cited the size of the Russian market, the country’s sustained economic growth, the high quality and low costs of human resources, overall political stability, and macroeconomic stability as attractive features of the market. The main problems mentioned by investors are bureaucracy and red tape, corruption, inadequate legislation, and selective interpretation and application of laws.

To view the entire survey, visit www.pbnco.com/fiacsurvey2006.

BISNIS is the U.S. government's primary market information center for U.S. companies
exploring business opportunities in Eurasia.
A part of the Department of Commerce's U.S. Commercial Service, BISNIS disseminates information electronically and through consultations with its staff of trade specialists.

For more information, call: 202-482-4655 or email: bisnis@ita.doc.gov.

To call BISNIS toll-free, dial 1-800-USA-TRADE (872-8723), press 2 and then press 8
or visit www.bisnis.doc.gov (English) www.bisnis-eurasia.org (Russian)

 

Director Tanya Shuster
tanya_shuster@ita.doc.gov

Deputy Director Philip de Leon
philip_de_leon@ita.doc.gov

Managing Editor Ellen House
ellen_house@ita.doc.gov


Articles by non-U.S. government employees express the views of the authors and should not be construed as a statement of U.S. government policy.