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Learning Center > Breastfeeding Promotion and Support: Educational Materials > Loving Support Campaign >  Loving Support Projects in Action > Peer Counseling > Frequently Asked Questions

Loving Support Makes Breastfeeding Work

"Fiscal Year (FY) 2008 Breastfeeding Peer Counseling Funds"
Frequently Asked Questions

 
Funding Timeframe
dot What is the timeframe for using this money?
 

The FY 2008 peer counseling funds can be used through September 2009.
(The FY 2007 peer counseling funds can be used through September 2008)


Requirements for Receiving the Funds
dot What are the requirements for receiving the FY 2008 funds?
  As in previous years, State agencies will be required to continue to implement/administer a peer counseling program based on the Loving Support Model for a Successful Peer Counseling Program (Loving Support Model) and consistent with program guidance set forth in the Using Loving Support to Manage Peer Counseling Programs and Loving Support through Peer Counseling training curricula.

State agencies accepting breastfeeding peer counseling funds for the first time must use these funds to arrange for designated staff to receive both trainings: Using Loving Support to Manage Peer Counseling Programs is designed for State WIC Directors and State Breastfeeding Coordinators and/or Nutrition Coordinators; Loving Support through Peer Counseling is designed for State and local staff who train peer counselors.

As with all WIC appropriated monies, accountability is a requirement for receiving funds. Because these funds were appropriated by Congress to expand WIC breastfeeding support services through peer counseling as a strategy to increase breastfeeding rates, it is necessary to demonstrate that State agencies accepting the funds have, or plan to have, a breastfeeding peer counseling program that includes all components of the Loving Support™ Model. State agencies accepting peer counseling funds must submit an implementation plan and annual progress reports.

dot Do we have to submit an implementation plan at the beginning of each new two-year grant period?
  State agencies accepting peer counseling funds for the first time are required to submit an implementation plan demonstrating that they intend to implement all of the components of the Loving Support Model. Implementation plans, including a line item budget, are to be submitted as an addendum to the State Plan. State agencies receiving breastfeeding peer counseling funding in subsequent grant periods are not required to submit a new implementation plan, but must agree to continue to build upon and expand activities outlined in their original implementation plans, and fulfill reporting requirements.
dot What are the reporting requirements?
  For each two-year grant period, all State agencies receiving peer counseling funds are required to submit an annual and final Financial Status Report (SF-269) and annual progress reports. Annual progress reports describing the peer counseling program can be submitted via the State Plan. Beginning with FY 2006, State Plan guidance includes a format for reporting this information. Annual progress reports must demonstrate that State agencies are continuing to build upon and expand the activities outlined in their approved implementation plans. A line item budget demonstrating how the funds will be used for these activities must also be included.

State agencies are also required to provide FNS their status of outlays and obligations against the grant during the second fiscal year of each two-year grant period so that unused funds can be recovered and made available to other State agencies before the funds are no longer available for this purpose.

dot Do all of the components of the Loving Support Model need to be in place in our program before we can access any of these funds?
  State agencies accepting peer counseling funds for the first time must demonstrate that they have plans to implement all of the components. To receive the funds, implementation plans have to address all components of the Loving Support™ Model, and demonstrate how the State agency will implement a new program in a pilot area, or enhance/expand an existing peer counseling program.

To receive the funds in subsequent grant periods, State agencies must demonstrate that they are building on the activities outlined in their implementation plans, with a goal to continue to expand a comprehensive peer counseling program that will include all components of the Loving Support™ Model.


Future Funding
dot If we implement a peer counseling program, how can we be assured that funding will continue in subsequent years?
  The Child Nutrition and WIC Reauthorization Act of 2004 earmarks $20 million per year for special nutrition education such as breastfeeding peer counseling and related activities. However, this amount can be increased or decreased on an annual basis through the appropriations process. To ensure that funds will continue to be made available, FNS must be able to demonstrate that State agencies are using the funds in accordance with FNS' research-based model for a successful peer counseling program. Absent these earmarked funds, a State agency’s NSA funds can always be used to support a peer counseling program.
dot How will FNS demonstrate that State agencies are using the funds in accordance with FNS' research-based model for a successful peer counseling program?
  Primarily through review of State agency implementation plans, State Plan annual progress reports, and management evaluations. FNS is also planning to systematically document the breastfeeding peer counseling implementation process nationwide beginning in FY 2007. Data collection and analysis will be conducted by an outside contractor. Results of this review will be used to: (1) capture and disseminate information on implementing peer counseling programs using the Loving SupportModel, including lessons learned and successful approaches used by State agencies; (2) assess the additional technical assistance and training needs of State agencies; and (3) provide a report to Congress demonstrating how State agencies are using the peer counseling funding.
dot One of the components of the Loving Support™ Model is: ‘Establishment of standardized breastfeeding peer counseling program policies and procedures at the State and local level as part of the State agency’s nutrition education plan.’ We are hesitant to take the necessary steps to institutionalize peer counseling activities in this manner because of the possibility of losing these funds in the future.
  Regardless of future special funding for peer counseling, State agencies are strongly encouraged to take steps to ensure that peer counseling becomes a standard service in WIC as a method to further increase breastfeeding rates. In this current climate of budget tightening for all WIC funding, State agencies are advised to conduct a critical assessment of status quo breastfeeding and promotion activities throughout the State and ensure that program funds are being spent on activities that are research-based. At the State agency level, such an assessment can be used to inform funding and management decisions aimed at making breastfeeding promotion and support in local agencies more effective. Many State and local agencies were operating successful peer counseling programs before the special funds were made available, and many were able to do so through judicious use of program funds.

The use of peer counselors, combined with management and support components to sustain peer counseling programs, adds a critical dimension to a State agency’s efforts to help women initiate and continue breastfeeding, especially in the critical weeks after birth and beyond. FNS hopes that State agencies will continue to embrace the importance of peer counselors as part of their overall breastfeeding and support activities.


Definition of Peer Counselor
dot What is the definition of ‘paraprofessional’ in FNS’ definition of breastfeeding peer counselor?
  For the purposes of using these funds, peer counselors fall under the general category of paraprofessionals – those without extended professional training who are selected from the group to be served and are trained and given ongoing supervision to provide a basic service or function.
dot We use dietetic interns and call them peer counselors. They do not meet the definition of peer counselor as outlined in the Loving Support Model. May we continue to use them?
  You may continue to use them but you may not fund them using the breastfeeding peer counseling funds because they do not meet the definition of peer counselor as outlined in the Loving Support Model.
dot May we use these funds to pay for the salaries of our dual-role staff when they are performing peer counseling duties? (These staff perform clerical duties part-time and peer counseling duties part-time to equal a full-time job.)
  The peer counseling funds may be used for these dual-role staff only if these staff meet the definition of peer counselor as outlined in the Loving SupportModel. These special funds are intended to take programs beyond current operations and improve services offered to WIC participants, e.g., making peer counseling services available to WIC clients outside usual clinic hours and outside the WIC clinic environment. When determining how you may want to use these special funds, think not in terms of how your program is currently being operated, but how this money can be used to fill the gaps in peer counseling services offered to WIC participants.
dot We use male peer counselors. May these funds be used to pay for their salaries?
  No. The definition of peer counselor in the Loving Support™ Model is based on research demonstrating the benefit of hiring peer counselors from the target population. WIC’s target population is WIC-eligible women. This does not mean that male peer counselors are not valuable members of breastfeeding promotion and support programs. However, breastfeeding promotion and support programs that include components and activities that are outside of those defined by the Loving Support Model must be funded through the regular NSA grant (if an allowable cost) or other sources.
dot How do we help regular WIC staff understand the role of the WIC peer counselor? How do we keep regular WIC staff from being resentful of peer counselors?
  As discussed in the training curriculum, helping regular WIC staff “buy in” to the concept of peer counselors may help alleviate feelings of resentment. The CD-ROM included in the Using Loving Support to Manage Peer Counseling Programs training manual provided to all State agencies includes a one-hour Power Point presentation Peer Counseling: Making a Difference for WIC Families. This presentation can be used to help orient local WIC clinic staff about the peer counseling program, solicit their support for the program, and help them view peer counselors as unique partners who complement and reinforce their work with WIC participants.

Training Curriculum
dot Is it mandatory that we use the ‘Loving Support through Peer Counseling curriculum’ to train breastfeeding peer counselors? May we use another peer counseling curriculum?
 

State agencies that accept breastfeeding peer counseling funds may use any peer counseling training curriculum they wish as long as they ensure that the training curriculum includes the research-based components of a successful peer counseling program as presented in both Using Loving Support to Manage Peer Counseling Programs and Loving Support Through Peer Counseling. We are aware that there are other excellent training curricula currently available to WIC State agencies—in fact, in addition to a review of the literature, much of the research base for development of the Loving Support™ peer counseling curricula comes from those existing curricula/programs.

WIC State agencies should assess any peer counseling training curricula they intend to use to train peer counselors against the Loving Support™ curricula and enhance or modify their training programs, if needed, to include the research-based components presented in the Loving Support™ training. Peer counselors that have been trained with other curricula can be updated on these components, as necessary, as part of their ongoing continuing education.

FNS’ goal is to ensure that all WIC State agencies that are using the special peer counseling funds appropriated by Congress operate their peer counseling programs from the same basic foundation – an evidence-based research model that is appropriate for the WIC-clinic environment. Program effectiveness related to the continued provision of these funds can best be assessed if all peer counseling programs using these funds operate from that same basic foundation. State agencies have the flexibility to use any other peer counseling training curricula as long as the basic foundation and research principles described in the Loving Support™ curricula are included.


State Agencies with Existing Peer Counseling Programs
dot Do State and/or local WIC agencies that currently have peer counseling programs have to terminate those programs if they don’t meet the components of the Loving Support™ Model?
  No. State and/or local agencies may continue to operate existing peer counseling programs with their Nutrition Services and Administration (NSA) grants or other funding sources. However, if the breastfeeding peer counseling funds are used to pay for any portion of an existing peer counseling program, the peer counseling program must be enhanced to include all of the components of the Loving Support™ Model.
dot May these funds be used to supplant our current peer counseling activities so that our NSA grants can be used for other purposes?
  No. If a peer counseling program is currently in place, use of these funds is limited to enhancing those programs to meet the components of the Loving Support™ Model. If a program meets all the required components, the funds may be used to expand the program to other locations in the State.
dot Can you provide some examples of how these funds can be used to expand activities in a State or local agency that already has a peer counseling program?
  We recommend that State agencies assess their current peer counseling programs against the Loving Support™ Model. Look at the gaps in peer counseling services provided to participants, and look to see where holes may exist in programs in the area of support and management of peer counselors. Use the funds to provide services and activities to close the gaps. Any remaining funds can be used to expand services, e.g., by hiring additional peer counselors and/or expanding the program to a new county or local agency.
dot May we use the funds to pay our existing peer counselors if we plan to make enhancements to the program?
  Because these funds are to be used to enhance what State agencies are already doing, the funds may be used to increase the pay of existing peer counselors, in addition to making enhancements to the program.

Allowable Costs
General Note: Allowable cost determinations for a particular State agency will be made within the context of reviewing the State’s implementation plan to ensure that all components of the Loving Support™ Model for a successful peer counseling program are included and that an appropriate balance between direct service delivery by peer counselors and the purchase and use of equipment and materials is in evidence.
dot Is childcare an allowable cost under the peer counseling funds?
  No, childcare is not an allowable WIC cost.
dot May the peer counseling funds be used to train peer counselors to become International Board Certified Lactation Consultants (IBCLC’s)?
  The research recommends that peer counselors be provided career path options (e.g., training/experience to become senior level peer counselors; advanced training to become lactation consultants, etc.); therefore, the funds may be used for this purpose. However, the priority use of these funds is to hire and train peer counselors to provide breastfeeding peer counseling services to WIC participants. We would not expect to see an implementation plan heavily focused on training IBCLCs.
dot May the peer counseling funds to be used to enhance our IBCLC infrastructure?
  One of the components of the Loving Support™ Model is the provision of adequate program support of peer counselors through timely access to breastfeeding coordinators and other lactation management experts for assistance with problems outside the scope of practice of the peer counselor. Therefore, funds may be used to strengthen the availability of lactation management experts available to peer counselors. However, the funds may not be used to disproportionately hire and train lactation management experts versus peer counselors. The priority use of these funds is to hire and train peer counselors to provide breastfeeding peer counseling services to WIC participants. We would not expect to see an implementation plan heavily focused on hiring IBCLCs.
dot May we purchase breastfeeding incentive items with these funds for the purpose of encouraging our mothers to breastfeed? May funds be used to develop hospital discharge bags to give to mothers in the hospital?
  No. The intent of the funds is to enhance WIC breastfeeding support services to program participants through peer counseling, not to pay for incentive items and other materials for participants. Regular NSA or other funds should be used for this purpose. The peer counselor may, however, provide incentive items to participants in the course of her peer counseling contacts with them.
dot Would it be an allowable cost to produce a handout on the peer counseling program to publicize the efforts?
  The funds may be used to produce and distribute a handout to educate WIC participants about the peer counseling program. However, educational materials to promote breastfeeding are to be paid out of regular NSA funds.
dot May program indirect costs be included as allowable expenses?
  Yes.
dot May we purchase shirts that identify the staff as peer counselors with this money?
  Yes; however, these funds are primarily to be used to provide breastfeeding support services through peer counseling to WIC participants, not simply to purchase items and materials.
dot May the funds be used to install a phone line or purchase answering machines and pagers for peer counselors?
  Yes.
dot May we buy breastfeeding resources for the peer counselor coordinator/supervisor with this money? May we buy resources for other WIC clinic staff?
 

Breastfeeding resources for the peer counselor coordinator/supervisor may be purchased with this funding only if the resources are related to peer counseling, e.g., training manuals for peer counselors. Otherwise, breastfeeding resources for peer counselor supervisors and other WIC staff should be paid for through regular NSA funds.

dot May our nutrition coordinator perform the duties of a peer counselor manager/coordinator if we then hire someone else to perform the nutrition coordinator duties with other WIC funds?
  Yes. This would be a proper use of the funds because the State agency is designating a peer counselor manager/coordinator where there was not one previously.
dot May our paraprofessional nutrition educator, who meets the definition of peer counselor as outlined in the Loving Support™ Model, perform the duties of a peer counselor with this money if we then hire someone else to do her nutrition educator job duties with other WIC funds?
  Yes. If she meets the definition of peer counselor in the Loving Support™ Model and receives the appropriate training, the funds may be used to pay her salary.
dot May funds be used to hire a peer counselor to staff a breastfeeding hotline? May the funds be used to pay for expenses related to the hotline?
  Funds may be used to hire a peer counselor to answer calls to a hotline or call center if the peer counselor meets the definition of peer counselor and receives the appropriate training and supervision as outlined in the Loving Support™ Model. Expenses related to the hotline/call center are allowable for any portion of those expenses that are for the purpose of a peer counselor providing participant contacts.
dot May the funds be used to purchase portable cribs for peer counselors who bring their babies to work?
  No. The peer counseling funds may not be used to purchase equipment/materials for the infants of peer counselors.
dot May we purchase furniture and computers for peer counselors?
  The primary purpose of the funds is to provide breastfeeding support services through peer counseling to WIC participants. The funds may be used to purchase office equipment and furniture if these items are necessary to provide these services.

Miscellaneous
dot May peer counseling contacts with pregnant and/or postpartum women count as second nutrition education contacts?
  The peer counseling funds are to be used for activities that are in addition to current required WIC activities. Regular WIC program funds (NSA) provide for at least two nutrition education contacts; therefore peer counselor grant funds are not to be used for the “second” contact.
dot Are State agencies required to include peer counseling in their Management Evaluations of local agencies?
  Yes. Peer counseling falls under the State agency’s regular review of nutrition services.
dot May WIC peer counselors provide services to non-WIC participants?
  WIC peer counselors may not provide breastfeeding peer counseling services to non-WIC participants. Peer counselors should refer WIC-eligible women to the WIC clinic to apply for WIC benefits. Peer counselors should refer women who are not WIC-eligible to appropriate non-WIC resources.
dot May we use these funds to conduct an evaluation of the effectiveness of our peer counseling program?
  No. The peer counseling funds are not to be used for evaluation.

 


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