SIC 73:   Advertising agencies - 4-digit SIC to 6-digit NAICS
Includes only establishments with payroll. Introductory text includes scope and methodology. Figures to the left of NAICS codes indicate the percent of NAICS receipts represented by this part; and link to Table 1 where other parts of the NAICS are shown. links to 1997 and 1992 Comparative Statistics for whole SICs.

SIC	NAICS	Pt	Description		Establish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
731			Advertising	Taxable	20,870	28,181,671	251,580	10,468,658
7311			Advertising agencies	Taxable	13,390	16,871,520	139,486	7,556,880
	541810		Advertising agencies	Taxable	13,390	16,871,520	139,486	7,556,880
7312			Outdoor advertising services	Taxable	1,628	2,389,357	14,923	519,665
52% of	541850	20	Outdoor advertising services	Taxable	1,628	2,389,357	14,923	519,665
7313			Radio, television, and publishers' advertising representatives	Taxable	2,686	3,308,665	26,437	1,060,529
100% of	541840		Media representatives	Taxable	2,686	3,308,665	12,946	1,060,529
	541840	10	Radio & television advertising representatives	Taxable	1,142	1,278,211	12,946	541,527
	541840	20	Publishers' advertising representatives	Taxable	1,544	2,030,454	13,491	519,002
7319			Advertising, n.e.c.	Taxable	3,166	5,612,129	70,734	1,331,584
	541830		Media buying services	Taxable	882	1,056,713	8,534	422,027
49% of	541850	10	Display advertising (except outdoor)	Taxable	633	2,249,617	26,434	303,398
	541870		Advertising material distribution services	Taxable	560	829,683	9,642	174,956
16% of	541890	90	All other advertising	Taxable	1,091	1,476,116	26,124	431,203
SIC	NAICS	Pt	Description		Establish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
732			Consumer credit and mercantile reporting agencies and adjustment and collection agencies	Taxable	6,872	9,802,273	118,786	3,301,814
7322			Adjustment & collection services	Taxable	5,284	5,103,339	84,640	2,136,495
	561440		Collection agencies	Taxable	5,250	5,083,245	84,333	2,128,147
4% of	561491	20	Adjustment bureaus	Taxable	34	20,094	307	8,348
7323			Credit reporting services	Taxable	1,588	4,698,934	34,146	1,165,319
100% of	561450		Credit bureaus	Taxable	1,588	4,698,934	21,790	1,165,319
	561450	10	Consumer credit reporting agencies	Taxable	1,333	2,794,076	21,790	656,356
	561450	20	Mercantile reporting agencies	Taxable	255	1,904,858	12,356	508,963
SIC	NAICS	Pt	Description		Establish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
733			Mailing, reproduction, commercial art and photography, and stenographic services	Taxable	36,427	29,229,670	309,695	8,484,886
7331			Direct mail advertising services	Taxable	4,083	10,173,446	95,797	2,743,667
12% of	511140	20	Database & directory publishers (pt)	Taxable	629	1,501,232	10,128	317,095
	541860		Direct mail advertising	Taxable	3,454	8,672,214	85,669	2,426,572
7334			Photocopying & duplicating services	Taxable	5,780	6,844,260	87,221	1,811,334
	561439		Other business service centers (including copy shops)	Taxable	5,780	6,844,260	87,221	1,811,334
7335			Commercial photography	Taxable	4,298	1,852,008	18,371	544,512
99% of	541922	10	Commercial photography (except medical photography)	Taxable	4,298	1,852,008	18,371	544,512
7336			Commercial art & graphic design	Taxable	14,582	7,542,120	61,479	2,349,873
100% of	541430		Graphic design services	Taxable	14,582	7,542,120	54,791	2,349,873
	541430	10	Graphic design services (except commercial art & medical artists)	Taxable	12,565	6,741,083	54,791	2,109,127
	541430	20	Commercial art	Taxable	2,017	801,037	6,688	240,746
7338			Secretarial & court reporting services	Taxable	7,684	2,817,836	46,827	1,035,500
	561410		Document preparation services	Taxable	4,587	1,468,966	31,380	624,586
	561492		Court reporting & stenotype services	Taxable	3,097	1,348,870	15,447	410,914
SIC	NAICS	Pt	Description		Establish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
734			Services to dwellings and other buildings	Taxable	66,092	25,834,682	967,661	11,972,814
7342			Disinfecting & pest control services	Taxable	11,144	4,946,141	82,258	1,946,947
	561710		Exterminating & pest control services	Taxable	11,062	4,910,668	81,214	1,930,155
0% of	561720	10	Disinfecting services	Taxable	82	35,473	1,044	16,792
7349			Building cleaning & maintenance services, n.e.c.	Taxable	54,948	20,888,541	885,403	10,025,867
99% of	561720	90	Other janitorial services	Taxable	54,948	20,888,541	885,403	10,025,867
SIC	NAICS	Pt	Description		Establish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
735			Miscellaneous equipment rental and leasing	Taxable	27,270	31,748,076	228,310	6,790,051
7352			Medical equipment rental & leasing	Taxable	3,496	3,754,664	29,575	915,796
	532291		Home health equipment rental	Taxable	1,731	1,880,664	14,365	448,913
19% of	532490	10	Medical equipment rental & leasing (exc home health equipment)	Taxable	1,765	1,874,000	15,210	466,883
7353			Heavy construction equipment rental & leasing	Taxable	5,581	8,073,895	56,434	1,968,224
9% of	234990	20	All other heavy construction (pt)	Taxable	2,295	2,734,732	23,586	834,075
77% of	532412	10	Rental & leasing of heavy construction equip without operators	Taxable	3,286	5,339,163	32,848	1,134,148
7359			Equipment rental & leasing, n.e.c.	Taxable	18,193	19,919,517	142,301	3,906,031
	532210		Consumer electronics & appliances rental	Taxable	3,011	1,790,890	17,491	394,997
99% of	532299	90	Other consumer goods rental & leasing	Taxable	3,133	2,133,450	26,134	631,213
	532310		General rental centers	Taxable	6,509	3,910,618	40,284	941,009
D	532411	90	Aircraft rental & leasing	Taxable	498	D	(2500-4999)	D
23% of	532412	90	Oilfield & well drilling equipment rental & leasing	Taxable	671	1,555,089	8,697	313,885
7% of	532420	10	Office machinery rental & leasing	Taxable	400	436,178	2,895	101,260
70% of	532490	20	Industrial equipment rental & leasing	Taxable	3,408	6,775,140	40,122	1,313,383
D	562991	20	Portable toilet rental	Taxable	563	D	(2500-4999)	D
SIC	NAICS	Pt	Description		Establish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
736			Personnel supply services	Taxable	41,802	91,043,505	3,667,128	64,652,860
7361			Employment agencies	Taxable	13,514	9,697,479	158,998	5,172,765
48% of	541612	20	Executive placement services	Taxable	7,619	5,154,804	47,179	2,640,672
95% of	561310	30	Employment agencies (except executive placement services)	Taxable	5,895	4,542,675	111,819	2,532,093
7363			Help supply services	Taxable	28,288	81,346,026	3,508,130	59,480,095
	561320		Temporary help services	Taxable	23,522	57,220,898	2,612,719	40,256,334
	561330		Employee leasing services	Taxable	4,766	24,125,128	895,411	19,223,761
SIC	NAICS	Pt	Description		Establish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
737			Computer programming, data processing, and other computer related services	Taxable	103,278	224,114,386	1,420,769	75,805,437
7371			Computer programming services	Taxable	31,624	38,300,515	318,198	18,417,084
	541511		Custom computer programming services	Taxable	31,624	38,300,515	318,198	18,417,084
7372			Software publishers	Taxable	12,090	61,699,420	266,380	18,386,784
	511210		Software publishers	Taxable	12,090	61,699,420	266,380	18,386,784
7373			Computer systems integrators	Taxable	10,571	35,270,055	207,741	11,341,975
69% of	541512	10	Computer systems integrators	Taxable	10,571	35,270,055	207,741	11,341,975
7374			Data processing services	Taxable	7,588	30,836,645	262,250	9,773,857
	514210		Data processing services	Taxable	7,588	30,836,645	262,250	9,773,857
7375			On-line information services	Taxable	4,165	8,042,568	49,935	2,355,992
	514191		On-line information services	Taxable	4,165	8,042,568	49,935	2,355,992
7376			Computer facilities management services	Taxable	1,445	15,114,194	71,821	3,389,511
	541513		Computer facilities management services	Taxable	1,445	15,114,194	71,821	3,389,511
7377			Computer rental & leasing	Taxable	946	5,744,535	9,112	569,196
93% of	532420	90	Computer rental & leasing	Taxable	946	5,744,535	9,112	569,196
7378			Computer maintenance & repair	Taxable	6,087	7,565,169	60,406	2,258,017
89% of	811212	30	Computer maintenance & repair	Taxable	6,087	7,565,169	60,406	2,258,017
7379			Computer related services, n.e.c.	Taxable	28,762	21,541,285	174,926	9,313,021
	334611		Software reproducing	Taxable	124	1,258,435	8,027	310,933
31% of	541512	20	Computer systems consultants (except systems integrators)	Taxable	20,233	15,942,861	129,785	7,117,694
100% of	541519		Other computer related services	Taxable	8,405	4,339,989	27,598	1,884,394
	541519	10	Computer consultants (except computer systems consultants)	Taxable	7,604	3,432,145	27,598	1,559,897
	541519	90	All other computer related services	Taxable	801	907,844	9,516	324,497
SIC	NAICS	Pt	Description		Establish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
738			Miscellaneous business services	Taxable	94,653	88,561,500	1,617,326	30,008,139
7381			Detective, guard, & armored car services	Taxable	12,539	12,370,414	560,976	7,759,442
	561611		Investigation services	Taxable	5,077	1,819,015	50,782	833,846
	561612		Security guards & patrol services	Taxable	6,644	9,132,633	476,995	6,256,064
	561613		Armored car services	Taxable	818	1,418,766	33,199	669,532
7382			Security systems services	Taxable	5,156	6,992,346	107,414	2,602,492
	561621		Security systems services (except locksmiths)	Taxable	5,156	6,992,346	107,414	2,602,492
7383			News syndicates	Taxable	527	1,402,374	9,483	465,466
	514110		News syndicates	Taxable	527	1,402,374	9,483	465,466
7384			Photofinishing laboratories	Taxable	7,055	5,519,586	71,991	1,582,796
	812921		Photofinishing laboratories (except one-hour)	Taxable	3,662	4,479,731	56,868	1,345,550
	812922		One-hour photofinishing	Taxable	3,393	1,039,855	15,123	237,246
7389			Business services, n.e.c.	Taxable	69,376	62,276,780	867,462	17,597,943
	512240		Sound recording studios	Taxable	1,269	540,601	5,528	162,976
D	512290	10	Audio taping services	Taxable	192	D	(1000-2499)	D
20% of	522320	90	Credit card processing	Taxable	389	6,840,007	23,642	671,220
	541199		All other legal services	Taxable	1,568	946,349	9,307	264,155
	541340		Drafting services	Taxable	1,872	605,362	9,150	310,342
	541350		Building inspection services	Taxable	2,771	639,041	8,674	240,080
5% of	541370	20	Map making services	Taxable	175	145,416	1,829	56,223
	541410		Interior design services	Taxable	9,612	4,945,340	33,915	1,021,531
	541420		Industrial design services	Taxable	1,322	1,363,017	13,607	582,591
	541490		Other specialized design services	Taxable	871	390,764	3,891	129,210
9% of	541890		Other services related to advertising	Taxable	3,518	817,217	606	222,019
	541890	10	Welcoming services	Taxable	128	30,970	606	7,230
	541890	30	Sign painting & lettering shop	Taxable	3,390	786,247	10,959	214,789
	541930		Translation & interpretation services	Taxable	904	414,570	4,863	142,155
	541990		All other professional, scientific, & technical services	Taxable	3,058	1,501,915	16,349	469,060
40% of	561421	10	Telephone answering services (except voice mailbox)	Taxable	2,746	1,516,261	44,711	678,357
	561422		Telemarketing bureaus	Taxable	3,169	8,172,702	235,557	3,468,034
	561431		Private mail centers	Taxable	4,350	1,659,348	19,476	264,933
96% of	561491	10	Recovery & repossession services	Taxable	865	466,558	5,385	132,600
	561499		All other business support services	Taxable	1,098	2,453,420	34,565	779,960
	561591		Convention & visitors bureaus	Taxable	975	852,418	10,236	217,941
10% of	561599	30	Reservation systems: hotels & restaurants	Taxable	349	783,648	10,872	277,995
D	561790	20	Swimming pool cleaning & maintenance	Taxable	2,832	D	(5000-9999)	D
	561910		Packaging & labeling services	Taxable	2,331	4,015,318	56,658	1,073,373
	561920		Convention & trade show organizers	Taxable	3,978	6,260,217	72,443	1,733,219
90% of	561990		All other support services	Taxable	17,484	15,092,216	909	4,165,125
	561990	10	Trading stamp services	Taxable	80	115,625	909	26,791
	561990	20	Water softening & conditioning services	Taxable	1,868	1,260,960	14,630	367,931
	561990	90	Other miscellaneous support services	Taxable	15,536	13,715,631	201,986	3,770,403
22% of	711410	30	Agents & brokers for nonperforming artists	Taxable	586	527,765	2,227	166,390
17% of	812990	10	Bail bonding	Taxable	1,092	408,268	4,016	92,514

N=Comparable data not available D=Withheld to avoid disclosure

% Comparability may be limited because of changes in assignment of tax status by industry.
=sum of NAICS parts listed below the symbol   links to Comparative Statistics for 1992 and 1997

	(Bridge complete.)	Comparable	SIC derivable from NAICS data.
	(Drawbridge slightly open.)	Almost comparable	Sales or receipts from NAICS are within 3% of SIC sales or receipts.
	(Drawbridge open.)	Not comparable	SIC sales or receipts cannot be estimated within 3% from NAICS data.

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Source: 1997 Economic Census, Comparative Statistics

Last modified: 6/27/00

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