The "Automechanika Istanbul" Show has become one of Euroasia’s major shows for the automotive industry. Istanbul, the historic crossroads of the East and West is ideally located to present your firm with an outstanding window to the markets of North Africa, Europe, Middle East, Russia, and the central Asia countries. The show presents an ideal platform for U.S. manufacturers to approach major OEs, Tier 1 and 2 suppliers, and aftermarket. Drawing over 25,000 automotive professionals from 72 different countries it will provide excellent exposure for all participants.

Increased consumer demand in the 1990s and Turkey’s Customs Union agreement with the EU drove rapid growth of automotive production in Turkey. The growing local market and promising neighboring export markets attracted foreign direct investment to Turkey. Most international vehicle producers already have production in Turkey. Presently, there are 19 international vehicle producers in the Turkish market including; Ford, Toyota, Renault, Fiat, Chrysler, Opel, Honda, Hyundai, Peugeot, MAN, Mercedes, Isuzu, Mitsubishi, through J/V partnerships with local firms, direct investment, or license agreements.

• The Turkish automotive production capacity has now reached 1.2 million units, and is expected to reach 2 million in 2015.
• In the European Union Turkey ranks as the largest bus producer, the largest LCV producer, and the third largest truck market.

Current Best Products/Services for U.S. Exports:

Tires, brake linings, gearboxes, and clutches are the major imported items in the parts industry. Generally, imported parts are used in supplying imported vehicles, to OEMs for vehicles to be exported, or where there is no local production, such as for CV drive shafts, catalytic converters and tapered roller bearings. Imports are also found where production shortages occur. Examples include power steering hydraulic systems, bearings, and v-belts. Parts, which need to be replaced frequently because of poorly maintained roads, heavy traffic, traffic accidents, and poor fuel quality, can also be considered as "best prospects." Examples include: shock absorbers, brakes, clutches, rings, filters, bumpers, lights, and signaling equipment.         

Explore Opportunities to Supply to the Automotive OE and Aftermarket Industries In Turkey and Other Regional Markets by Participating in Automechanika Istanbul 2009.

Booths in the U.S. Pavillion at Automechanika Istanbul are currently available at $305 (€210) plus 18% VAT per sq meter (minimum size is 9 sq meters). The deadline is January 16th, 2009.

Price includes:

• Exhibit space in the U.S. Pavillion.
• Standard fair utilities and furniture.
• Service manual about Automechanika Istanbul.
• Entry into the bilingual catalog.

Additional benefits:

• Maximum exposure at fair grounds.
• Translation services can be arranged for an extra fee.
• Market counseling by Commercial Services staff.
• After-show support from Commercial Services staff.
• U.S. Consulate General Networking Reception on April 15, where you will be able to meet with Turkish automotive officials, automotive manufacturers, and potential buyers.
• Participation in the U.S. Commercial Service’s Global Industry Focused Promotion Trade Lead program, which promotes your presence at the show to buyers within our network of offices worldwide.

Leticia J. Arias
International Trade Specialist
U.S. Commercial Service – L.A. West
Tel: (310) 235 -7204
leticia.arias@mail.doc.gov

Berrin Erturk
Commercial Specialist
U.S. Commercial Service – Izmir
Tel: [90] (232) 441-2446
berrin.erturk@mail.doc.gov

To view/print event flyer click here!