2002 NAICS Definitions

541860 Direct Mail Advertising

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Cross-References. Establishments primarily engaged in--

• The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
• Distributing advertising specialties for clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising;
• Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies;
• Compiling and selling mailing lists without providing direct mail advertising services--are classified in Industry 511140, Directory and Mailing List Publishers; and
• Broadcasting exclusively on the Internet--are classified in Industry 516110, Internet Publishing and Broadcasting.

Go to:

No change 1997 to 2002

2002 NAICS to 1987 SIC

1997 Economic Census

Bridge Between 1997 NAICS and SIC

2002 NAICS	1997 NAICS	1987 SIC	Corresponding Index Entries
541860	541860	7331	Advertising material preparation services for mailing or other direct distributio
541860	541860	7331	Direct mail advertising services
541860	541860	7331	Direct mail or other direct distribution advertising campaign services

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Page Last Modified: May 05, 2003