June 20 – 22 in Leipzig, Germany
If you are a U.S. supplier of OE automotive components, modules, parts and technologies - and you are interested in exploring the European market - you should consider participating in Leipzig’s annual “Z Show.” The U.S. Commercial Service in Germany is proactively supporting participation by U.S. suppliers in this year’s fair. Please see details of our special program below*.

Why Exhibit at Z Show?

Over the last 5 years, the "Z" Show (in German, the “Zuliefermesse”) has quickly become one of Europe’s major trade shows for this industry. It presents an ideal platform for U.S. manufacturers to approach major Tier 1 and 2 suppliers. Leipzig is located on “Motor Alley," the main German automotive route leading in from the Czech Republic and Poland (Hungary is also close) – where many European and U.S. automotive suppliers and manufacturers have invested in new, modern manufacturing facilities since the reunification of Germany, to take advantage of skilled employees working for lower wages. As a result of this industry concentration, the "Z" Show draws qualified engineers and buyers from throughout Europe and beyond. The “Z Show” also has the advantage that it runs for only three days. As this is purely an OE event, aftermarket parts will not be exhibited.

As an additional incentive for exhibitors, pre-arranged meetings with systems suppliers can be arranged upon request to take place in adjacent rooms to the main exhibit hall during the Fair’s “Buyers’ Days Program". These pre-arranged meetings are of particular value and the fair organizer offers them to all exhibitors at no extra charge.Please contact us (using the form below) to obtain the list of Tier 1 suppliers (which is constantly being enlarged) with whom scheduled meetings can be arranged.

Please note that if you would like to exhibit directly at the Z Show this year (rather than with us in the USA pavilion), please visit the organizer’s website:
http://www.zuliefermesse.de

Catalog Exhibition Option

*Recognizing that not every U.S. supplier will be able to take its own booth, the U.S. Commercial Service in Germany (the Frankfurt and Leipzig offices working in tandem) is offering a low-cost, yet very effective alternative in the USA Pavilion. The participation fee of only $1,450 includes:
A table/counter top for literature and product sample(s).
Two stools for company executive and/or German/European rep to exhibit catalogs/samples.
Support from CS staff (automotive specific) to help with counseling/translations.
The full impact of our Showcase Global Program, whereby we enlist the assistance of our Commercial Service colleagues in other countries to promote your presence at the Z Show to buyers in their countries before the show.
After-show support, from our U.S. and European automotive teams.
*Important Notes:
a) Company-specific Show Catalog registration/entry is available at extra cost (approx. $190.00). It includes a description of product and full company contact details. This is highly recommended and is very useful as it sometimes leads to later inquiries from visitors to the fair after the show.
b) Clients sending large, heavy or bulky product/component samples need to request a cost estimate for extra space required and needed logistics.
b) For interested clients, we can also arrange additional, customized and fee-based services, such as pre-arranged appointments (besides those already included in the Buyers Days Program), etc.
c) Your participation in the USA pavilion also includes participation at no-additional-cost in the literature-only promotion at an Audi in-house event on July 5, 2006 http://www.baika.de (We will present your literature.)

Register here

Please complete the online form to let us know you would like to participate in the USA Pavilion, or to obtain further information. You can also contact me by email paul.warren-smith@mail.doc.gov, or simply give me a call!
Please note that as we consider this to be an exceptional show through which your company can enter the European market – you may call me 24/7 on my cellular phone for counseling on this important opportunity: 011-49-177-6408798

Paul R. Warren-Smith, Commercial Specialist
U.S. Commercial Service, Frankfurt, Germany
Tel: 011-49-69-7535-3153 (office)
Fax: 011-49-69-7535-3171

The domestic point of contact for this show is:

Brian Miller, International Trade Specialist
Phone: 502-582-5066
Fax: 502-582-6573
Email: brian.miller@N0SPAM.mail.doc.gov

Additional Information

To assist you in preparing for "The Z Show 2006", we thought you might be interested in some of the included information.

Please consider brushing up on your business etiquette before you "talk business" with potential new business partners. The following linked website provides cultural advice for executives travelling to Germany.