2002 NAICS Definitions
541890 Other Services Related to Advertising
This industry comprises establishments primarily engaged in providing advertising services
(except advertising agency services, public relations agency services, media buying agency
services, media representative services, display advertising services, direct mail advertising
services, advertising material distribution services, and marketing consulting services).
Cross-References. Establishments primarily engaged in--
- Creating advertising campaigns and placing such advertising in newspapers,
television, or other media--are classified in Industry 541810, Advertising Agencies;
- Designing and implementing public relations campaigns--are classified in
Industry 541820, Public Relations Agencies;
- Purchasing advertising time or space from media outlets and reselling it directly
to advertising agencies or individual companies--are classified in Industry 541830, Media Buying
Agencies;
- Selling media time or space for media owners as independent representatives--are
classified in Industry 541840, Media Representatives;
- Providing display advertising services (except aerial)--are classified in
Industry 541850, Display Advertising;
- Providing direct distribution or delivery (e.g., door-to-door, windshield
placement) of advertisements or samples--are classified in Industry 541870, Advertising Material
Distribution Services;
- Providing direct mail advertising services--are classified in Industry 541860,
Direct Mail Advertising;
- Publishing newspapers or operating television stations or on-line information
services--are classified in Sector 51, Information; and
- Providing marketing consulting services--are classified in U.S. Industry 541613,
Marketing Consulting Services.
2002
NAICS | 1997
NAICS | 1987
SIC | Corresponding
Index Entries |
|---|
| 541890 | 541890 | 5199 | Advertising specialty (e.g., keychain, magnet, pen) distribution services
|
| 541890 | 541890 | 7389 | Demonstration services, merchandise
|
| 541890 | 541890 | 7389 | Display lettering services
|
| 541890 | 541890 | 7389 | Mannequin decorating services
|
| 541890 | 541890 | 7389 | Sign lettering and painting services
|
| 541890 | 541890 | 7389 | Welcoming services (i.e., advertising services)
|
| 541890 | 541890 | 7389 | Window dressing or trimming services, store
|
