Loving
Support™ Campaign Target Areas |
![](https://webarchive.library.unt.edu/eot2008/20081007185416im_/http://www.nal.usda.gov/wicworks///dot.gif) |
Social marketing research,
both qualitative and quantitative, to fully
identify and describe the target audience
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![](https://webarchive.library.unt.edu/eot2008/20081007185416im_/http://www.nal.usda.gov/wicworks///dot.gif) |
Media campaign that includes radio and
television public service
announcements, education pamphlets and outdoor advertising
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![](https://webarchive.library.unt.edu/eot2008/20081007185416im_/http://www.nal.usda.gov/wicworks///dot.gif) |
Campaign logo to provide a clear indication
of the initiative and serve
as a focal point for campaign activities
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![](https://webarchive.library.unt.edu/eot2008/20081007185416im_/http://www.nal.usda.gov/wicworks///dot.gif) |
Staff support kit that provides WIC
staff with a set of tools for
initiating community awareness and coalition building in their
communities
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![](https://webarchive.library.unt.edu/eot2008/20081007185416im_/http://www.nal.usda.gov/wicworks///dot.gif) |
Breastfeeding resource guide that provides
resources and materials to
help support local efforts
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![](https://webarchive.library.unt.edu/eot2008/20081007185416im_/http://www.nal.usda.gov/wicworks///dot.gif) |
Conference training seminar to highlight
the campaign materials and
provide participants with the foundation for utilizing materials
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![](https://webarchive.library.unt.edu/eot2008/20081007185416im_/http://www.nal.usda.gov/wicworks///dot.gif) |
Continuing education and technical assistance
to help mentor WIC
staff while they assimilate and practice new skills and implement
the
campaign
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![](https://webarchive.library.unt.edu/eot2008/20081007185416im_/http://www.nal.usda.gov/wicworks///dot.gif) |
Translation of certain materials into
Spanish
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![](https://webarchive.library.unt.edu/eot2008/20081007185416im_/http://www.nal.usda.gov/wicworks///dot.gif) |
Physician and heath care worker resource
kit contains helpful,
easy-to-use materials to help provide an optimal environment
for
breastfeeding promotion in clinics and offices
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