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National Center for Chronic Disease Prevention and Health Promotion Arthritis Home | About Us | Contact Us |
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“Buenos Días, Artritis” is a Spanish health communications campaign for general use by state health departments, their partners, and other community organizations.
Research shows that although the prevalence of arthritis among the Hispanic population is less than that experienced by Caucasians, higher proportions of Hispanics report work limitations due to arthritis and severe joint pain. Research also indicates that many in this population are not aware of the important and beneficial effects of regular moderate exercise on arthritis pain and associated disability.
The campaign was developed to promote physical activity as a method of arthritis self-management and was based on extensive audience research. Physical activity can have an important impact and beneficial effect on arthritis pain and associated disability.
The campaign is designed to achieve the following goals:
The target audience for the campaign includes men and women with arthritis, physician-diagnosed or self-diagnosed, who have the following characteristics:
Page last reviewed: June 8, 2008
Page last modified: December 14, 2006
Content Source: Division of
Adult and Community Health,
National Center for Chronic Disease Prevention and Health Promotion
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