Wilfong, James.
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Preface by Angus King, governor of Maine 7 Introduction. The Advent of Globalization 9 Chapter 1: Historical Parallels and Economic Trends 27 Chapter 2: Defining Tomorrow's Opportunities 49 Chapter 3: Globalization and the "Golden Age" of 75 Entrepreneurship Chapter 4: Preparing Your Business for Global 98 Competition Chapter 5: Developing a Global Mind-set and Targeting 121 Your Overseas Market Chapter 6: The Role of Govermnent 144 Chapter 7: The Logic of Cooperation 167 Chapter 8: Virtual Dealmaking, Global Marketing and 188 Countertrading Chapter 9: Niche Products or Services and Niche Marketing 203 Chapter 10: Choosing a Foreign Distributor 216 Chapter 11: Communicating Effectively Around the World 230 Chapter 12: Shipping, Warehousing, Financing and Pricing 254 Chapter 13: Cultural Do's and Don'ts 275 Chapter 14: Nexus 290 Epilogue: Anticipating the Global Linkage of the Future 297 About the Authors 303 Works Cited 305 Index 311