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Recall -- Firm Press Release

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Pacific Coast Fruit Company Voluntarily Recalls Spinach Salad Products and Pizza Because of Possible Health Risk

Contact:
Tom Brugato
503-320-2727

FOR IMMEDIATE RELEASE -- Portland, OR -- September 22, 2006 -- Pacific Coast Fruit Company of Portland, Oregon is recalling products that may include spinach supplied by Natural Selections Foods a California Grower and Processor. The products listed below may be contaminated with Escherichia coli 0157:H7 bacteria. (E.Coli 0157:H7) This bacteria causes a diarrheal illness often with bloody stools. Although most healthy adults can recover completely within a week, some people can develop a form of kidney failure called Hemolytic Uremic Syndrome (HUS). HUS is most likely to occur in young children and the elderly. The condition can lead to serious kidney damage and even death.

Products include:

Product listed were distributed through various retail outlets in Alaska, Oregon, Washington and Idaho. There is no international distribution.

Most Salad Products can be identified by the labels Trader Joe's, My Brothers Pizza or Chef on the Run. Salad containers are easily identified in "clam shells". Pizza products are easily identified as they are on "round cardboard bottoms with a plastic over wrap". All salad products will have a "USE BY DATE" on or before Sept 20, 06. Pizza products will have a "USE BY DATE" on or before September 23, 06.

No illnesses have been reported to date. Pacific Coast Fruit Company stopped making all products with Spinach supplied from California on September 14, 2006. FDA has recommended "fresh spinach" not be consumed at this time.

The recall was initiated after it was announced by FDA that products contaminated with E.Coli 0157:H7 from Natural Selections in California were being recalled. An investigation by the FDA, several states, and Natural Selections Foods is ongoing to identify the cause of the possible ecoli contamination.

Consumers are being asked to return any product listed below to the place of purchase for a full refund. Consumers with questions may contact the company @ 1-503-731-9677.

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