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2008 Tobacco Control Media Events Calendar

November 2008

Great American Smokeout—Sample Activities

Sample Proclamation

The U.S. Surgeon General has said that smoking remains the single most preventable cause of premature death in our society.

Whereas, for years, millions of smokers have participated in the American Cancer Society's Great American Smokeout, a day on which they give up cigarettes for 24 hours; in the hope they may stay quit for good; and whereas a significant number of those who gave up cigarettes for the day were able to give up the habit entirely; and whereas, this demonstration of success suggests that the Great American Smokeout has potential for improving health

I (name of governor or official), (governor or official) of (name of state or locality), do hereby proclaim the third Thursday in November (list the actual date of the third Thursday in November) as the day of the Great American Smokeout, and in so doing, encourage all tobacco users to demonstrate that they can quit for the day, and perhaps longer.

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 Signature
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 Date

Business Promotions

The workplace is a wonderful location for highly successful Great American Smokeout (GASO) promotions. Because adults spend the majority of their day at work, the office is an appropriate place to help smokers, chewers, and dippers quit. With new legislation and public support of no-smoking policies, GASO is also an appropriate day to initiate new no-smoking policies in the workplace.

To begin, the GASO coordinator should schedule a meeting with top management, department heads, and in-house medical personnel to develop ideas that are best suited to the work environment. Collaborating with a representative from the American Cancer Society, American Lung Association, or other reputable organizations can add support and provide easy access to their materials, literature, posters, videos, and educational programs.

When planning these activities, consider all employees, including hourly, shift, and part-time workers. Remember to include union or labor relations staff in any GASO planning committees you organize.

Promotional ideas that have worked in the past include the following:

College Promotions

Many college-age students have smoked for years and want to quit. Others may be starting for the first time. For the college administrator who is interested in having a positive impact on the students' future, participation in GASO can do that by helping to save lives.

GASO is a great way for smokers to prove to themselves that they can quit for a day and therefore, probably for life. It is also the optimal time to reinforce prevention messages for students who may be contemplating to start smoking.

The campus coordinator can be a member of the college administration, teaching staff, or student body. The coordinator should work with the local American Cancer Society for training and materials for the best GASO possible. The coordinator should have time to plan events, recruit volunteers, and distribute promotional materials for GASO.

The key to success is to hold GASO in a highly visible, popular place where students cannot miss the activities. The college "quad," student union, or cafeteria entrance are ideal locations for GASO activities.

Following are some ideas that have proven effective in the past:

School Promotions

Following are some other ideas for programs that can be conducted in schools in conjunction with GASO.

Military Promotions

It is important that all employees of the U.S. Department of Defense maintain healthy lifestyles, so GASO is a natural promotion that works well as an on-base activity.

Following are some guidelines and ideas for the base coordinator to follow:

 

 

Page last reviewed 11/30/2007
Page last modified 11/30/2007
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