Case Studies
Strategic Planning Process to Address Tobacco-Related Disparities in Arkansas
Evaluation
Type(s) of
Evaluation
Planned or
Conducted
and Status
What is the
status of
your
evaluation?
Completed
Do you
address
process
evaluation?
Yes,
documenting
the
process
of the
Strategic
Planning
Workgroup
included
participant
observation,
notes
from
Workgroup
meetings,
informal
conversation
with
Workgroup
members,
focus
group
debriefing
sessions,
evaluation
instruments
implemented
at
Workgroup
meetings,
documentary
analysis
of
agendas,
minutes,
and
handouts,
evaluation
of
presentations,
and
regular
meetings
with
team
leaders.
Do you
address
outcome
evaluation?
Yes. The
outcome
evaluation
followed a
qualitative
case study
design. The
key elements
included:
the study’s
questions,
the unit of
analysis,
the logic
linking the
data to the
study's
questions
and the
criteria for
interpreting
the
findings.
The following questions guided the evaluation:
- What is being done, how is it being done and by whom?
-
What
milestones
have been
reached?
-
What
critical
lessons have
been
learned?
-
How will the
insights
gained in
the process
help enhance
future
efforts to
eliminate
disparities?
Criteria for interpreting the findings was construct valid and reliable.
Briefly
describe the
evaluation
design.
A final case
study was
drafted
which
included
information
from both
process and
outcome
evaluation
methodologies.
Data
Collection
Methods
-
Self-Report
Survey or
Questionnaire
-
In-Person
Interview/Survey
-
Telephone
Interview/Survey
-
Other: Focus
groups
Data Source
- Adult Tobacco Survey (ATS)
- Behavioral Risk Factor Surveillance System (BRFSS)
- Current Population Survey (CPS)
- Key Informant Surveys
- Local Program Monitoring
- National Tobacco Control Program, Chronicle
- Smoking-Attributable, Mortality, Morbidity, and Economic
Costs (SAMMEC)
- Tax Revenue Data
- Tobacco License Database
- Youth Risk Behavior Surveillance System (YRBS)
- Youth Tobacco Survey (YTS)
- Other: Pregnancy Risk Assessment Monitoring System (PRAMS)
Range of
Intended
Outcomes
-
Behavior Change
- Policy Change
- Increased Knowledge
- Attitude Change
- Coalition Capacity Building
- Change in Media Coverage/Framing of Issue
- Other:
- Adoption of strategic plan by state
- Agreement of workgroup to continue serving for one year
to help monitor, oversee and provide feedback of strategic plan
implementation
- Incorporation of strategic plan strategies into other
Tobacco Prevention and Education Program goals being pursued by funded
coalitions in all 75 Arkansas counties
List key
evaluation
findings
and/or
conclusions
for each
intended
outcome.
N/A
Were
evaluation
findings
and/or
conclusions
disseminated
to policy
and/or
program
intervention
stakeholders?
The Case
Study Report
was
distributed
to workgroup
members who
then
communicated
its findings
to the
groups they
represented.
The strategic plan, Tobacco Use Among Special Populations: Putting the
Pieces Together to Identify and Eliminate Disparities, has been
published and is being distributed to the workgroup members, the Arkansas
Department of Health staff, the CDC, the Arkansas state legislature, various
Arkansas state administrative departments, healthcare providers across the
state, community organizers and activists, and the general public.
Briefly
describe how
evaluation
findings
and/or
conclusions
were used to
inform
program
planning or
development?
Throughout
the
strategic
planning
process, the
evaluator
collaborated
with the
project
team, the
facilitator,
and
workgroup
members to
provide
ongoing
guidance and
feedback in
setting
goals, group
progress,
and
identifying
of problems
and issues
the
workgroup
encountered,
and
assistance
in finding
solutions to
those
problems and
issues.
Immediate adjustments to the strategic planning process were made from
formative evaluation measures made possible by the presence of the evaluator at
all workgroup meetings and project team debriefing meetings.
Evaluation
Notes
N/A
Page last modified 07/25/2007
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