Case Studies
Strategic Planning Process to Address Tobacco-Related
Disparities in Wisconsin
Overview
| Healthy
People 2010 Objectives |
Increase the number of tribes,
territories and states, and District of Columbia with
comprehensive, evidence-based tobacco control programs. |
| OSH Indicator |
Strategic plan to address
tobacco-related disparities. |
| City/County/Other |
|
| State |
Wisconsin |
| Goals |
Identifying and Eliminating
Tobacco-Related Disparities |
| Components |
N/A |
| Areas of Policy and/or
Program Intervention |
Identifying and Eliminating
Tobacco-Related Disparities
|
| Audience/Population |
American Indians/Alaska Natives
Asian
Black
Hispanics/Latinos
Low-Socioeconomic-Status Groups
Rural
Urban
Young Adults (18–24)
Other: Medicaid populations |
Policy/Program
Objectives of the Intervention
Create a strategic
plan for Wisconsin’s effort to identify and
eliminate tobacco-related disparities developed by a
representative group that is diverse and inclusive
of populations in Wisconsin.
Description of
the Intervention
Wisconsin convened
representatives of 13 nonprofit and public agencies
to form a workgroup to create a strategic plan for
addressing tobacco-related disparities among
population groups in Wisconsin.
Personnel/Key
Players/Resources Required for Conducting the
Intervention
- Project Coordinator
- Facilitator
- Project Assistant
- Evaluator
- Thirteen Workgroup Members representing a diverse
array of organizations. Members represented the
following organizations:
- American Cancer Society
- Black Health Coalition of Wisconsin, Inc.
- Bad River Tribe, Family Preservation Program
- Center for Tobacco Research and Intervention
- Department of Health and Family Services, Minority
Health Program
- Great Lakes Inter-Tribal Council
- Innovative Resource Group—(for the Wisconsin
Medicaid population)
- Madison Area Technical College
- Milwaukee Area Health Education Center
- United Migrant Opportunity Service
- Wisconsin Office of Rural Health
- Wisconsin Tobacco Control Board
- Wisconsin United Coalition of Mutual Assistance
Associations
Place Where the
Intervention was Conducted
The entire state of Wisconsin
Approximate Time
Frame for Conducting the Intervention
Thirteen Months
Summary of
Implementation of the Intervention
The
strategic planning process was implemented over a
period of 13 months culminating in the submission of
a strategic plan, Bringing Everyone Along: A
Strategic Plan to Identify and Eliminate
Tobacco-Related Disparities. The strategic
planning process was implemented by four tobacco
program and contracted staff working with
representatives of thirteen organizations who met
ten times to develop the strategic plan and a
marketing strategy.
Summary of
Evaluation/Outcome of Intervention
The strategic planning process was successfully
completed within the required timeline. In addition,
a plan was developed to market the strategic plan.
This plan included a timeline and assignment of
responsibilities for its implementation.
Intervention's
Applicability/Replicability/Recommendations for
Other Sites
Wisconsin’s experience can be replicated by any
state desiring to create a strategic plan to
identify and eliminate tobacco-related disparities.
Wisconsin’s experience is especially relevant to
geographically large rural states with a few
concentrated population centers.
Overview Notes
This case study was written by Colleta Reid, an
Office on Smoking and Health Consultant, December
2003.
Page last modified 07/25/2007
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