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Advertising, Marketing, & Press Materials

Marco water polo video captureAdvertising Gallery
VERB surrounded tweens — at home, at school, and in the community — through television, radio, print, the Internet, and out-of-home outlets such as movie theaters, billboards, and city buses. The result was an impressive level of brand awareness among tweens. VERB was perceived as multicultural, inspirational, motivational and a source of great ideas for activities that get tweens’ bodies moving.

Time For Kids Family ImageMarketing Materials to Reach Parents and Other Adult Influencers
Promote the importance of youth physical activity to parent and adult influencer audiences in your community. Place articles in your local newspapers, newsletters and other publications to reach community leaders and parents. This section includes downloadable brochures, articles, and press materials to assist you in these efforts.

Image: Play without borders coverMarketing Materials to Reach Tweens
Help make physical activity cool for tweens. Download creative program ideas that present physical activity as fun and engaging. Order posters, stickers, and temporary tattoos to bring VERB to your facility and reward kids for being active.

Press Room
Fact sheets and press releases about the issue of youth physical activity. Includes background information; materials for parents, tweens, educators, and the media; as well as the VERB Newsletter Archive.

Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health 

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United States Department of Health and Human Services
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Youth Media Campaign