USAID supports a locally-produced TV series in Zimbabwe, called Studio 263, which presents social issues about HIV and AIDS in sensitive ways that help people question long-accepted behavior patterns. The drama aims to improve the physical, mental, and social well-being of Zimbabwean youth by helping them understand the risks and responsibilities associated with sexual activity, especially HIV and AIDS and unwanted pregnancy.

Studio 263 – whose name is derived from the country’s international dialing code -- is the story of a young 19-year-old woman named Vimbai Jari. The main character is from a lower-middle-class family who decides to try out for the prestigious Miss Zimbabwe pageant. The story focuses on her relentless struggle to overcome different obstacles at home and work, her relationship with her lover, family members, friends, and her financial responsibilities. She eventually emerges as a confident, assertive winner, as well as a woman of great accomplishment.