Through formative research, such as focus groups, audience profiles, key informant interviews, and market assessments, our researchers help you uncover the key characteristics, qualities, values, and needs of your target audiences and markets.

Through strategy development, our team can help you identify the optimal, most cost-effective and efficient approach to achieving your specific goals and objectives.

In our creative design and implementation work, we work closely with you to develop the most effective materials, programs, and services. We can carry a project through all stages of its life cycle, from concept development to final production.

Our information dissemination activities range from conference planning and trainings to hotlines and clearinghouse management to help you optimize your product and service outreach.

Finally, through our evaluation expertise, we help you track the progress of your product or service development and dissemination, as well as the ultimate impact of your work on your target audience. Our approach to evaluation is theory-based and methodologically rigorous. We capitalize on the diverse backgrounds of our staff, which include sociologists, anthropologists, psychologists, public health and public policy researchers, political scientists, and health communications and market researchers.