National Cancer Institute National Cancer Institute
U.S. National Institutes of Health National Cancer Institute
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Pink Book - Making Health Communication Programs Work
Acknowledgments

Many health communication experts contributed to the revision of this book. For their invaluable input, we would like to thank:

Elaine Bratic Arkin Health Communications Consultant
Cynthia Bauer, Ph.D. U.S. Department of Health and Human Services
John Burklow Office of Communication and Public Liaison
National Institutes of Health
Lynne Doner Health Communications Consultant
Timothy Edgar, Ph.D. Westat
Brian R. Flay University of Illinois at Chicago
Vicki S. Freimuth, Ph.D. Office of Communication
Centers for Disease Control and Prevention
Joanne Gallivan, M.S., R.D. National Institute of Diabetes and Digestive and Kidney Diseases
Karen Glanz, Ph.D., M.P.H. Cancer Research Center of Hawaii
Bernard Glassman, M.A.T. Special Expert in Informatics
National Cancer Institute
Susan Hager Hager Sharp
Jane Lewis, Dr.P.H. UMDNJ, School of Public Health
Terry Long National Heart, Lung, and Blood Institute
Kathleen Loughrey, M.S., R.D. Health Communications Consultant
Susan K. Maloney, M.H.S. Health Communications Consultant
Joy R. Mara, M.A. Joy R. Mara Communications
John McGrath National Institute of Child Health and Human Development
Diane Miller, M.P.A. National Institute on Alcohol Abuse and Alcoholism
Ken Rabin, Ph.D. Ruder Finn Healthcare, Inc.
Scott C. Ratzan, M.D., M.P.A. Journal of Health Communication
U.S. Agency for International Development
Barbara K. Rimer, Dr.P.H. Division of Cancer Control and Population Sciences
National Cancer Institute
Victor J. Strecher, Ph.D., M.P.H. University of Michigan
Tim L. Tinker, Dr.P.H., M.P.H. Widmeyer Communications

We would especially like to thank Elaine Bratic Arkin, author of the original book, whose knowledge of health communication program planning made this revision possible, as well as Lynne Doner, whose broad-based consumer research and evaluation expertise has enhanced the book’s content and quality. Both have provided hours of review and consultation, and we are grateful to them for their contributions.

Thanks to the staff of the Office of Communications, particularly Nelvis Castro, Ellen Eisner, and Anne Lubenow. And thanks to Christine Theisen, who coordinated the revisions to the original text.

This document was revised in coordination with the Centers for Disease Control and Prevention during development of CDCynergy—a program-planning tool on CD-ROM.