OVERVIEW
The Milwaukee READII project is focusing on reducing racial and ethnic disparities for influenza and pneumococcal vaccination among African American
persons 65 years and older through multiple programs targeting providers
and consumers.

POPULATION DATA
Milwaukee Total Population: 597,000
African American Population 65 and Older: 13,000

COVERAGE DATA
Influenza Immunization Rate for Population 65 and Older (Wisconsin-wide)*
African American: 30% Caucasian: 53%
Pneumococcal Immunization Rate for Population 65 and Older (Wisconsin-wide)*
African American: 27% Caucasian: 42%
*Medicare claims data, 1999/2000

KEY PARTNERS
The Wisconsin Department of Health and Family Services is taking a leadership
role in this effort through a partnership with the City of Milwaukee
Health Department, MetaStar (the Wisconsin Quality Improvement
Organization), the Wisconsin Adult Immunization Coalition, the Wisconsin
Council on Immunization Practices, Wisconsin Physician Service, local
Federally Qualified Health Centers and local community and faith-based
organizations.

PROJECT ACTIVITIES
Incorporate all Medicare beneficiaries in the area into the Wisconsin Immunization Registry. This serves as the primary database for tracking reminder/recall interventions for the program. Provider offices are able to use the system to assess immunization dates, determine immunizations needed and perform reminder/recall functions.

Primary health care providers serving the target populations, including hospitals and nursing homes, are being targeted to promote the concept of adult immunizations, discuss patient access and to explain the READII project. Interventions include standing orders, chart reminders, patient reminder/recall
and immunization level assessment.
Community education is being delivered through local media outlets as well as door-to-door campaigns, partner organization presentations, and special events promoting national initiatives such as the National Adult Immunization Awareness Week and the national flu catch up campaign.

The evaluation plan is multifaceted, including measures such as population-level changes in vaccine coverage, changes in knowledge about the need for immunization and program evaluation of specific interventions.

December 2002