As technology continues its rapid advancement, consumers live increasingly mobile lives with the constant desire to be connected anywhere, anytime. While consumers quickly adopt new devices to fulfill various personal and professional needs, retailers face the daily challenge of keeping current on the latest consumer electronics industry developments � from new technology to industry trends.

Equally challenging is keeping an entire sales team updated, trained and ready for any customer who enters the store. Through the Consumer Electronic Association's (CEA) online training and certification programs, retailers have a new resource � CEknowhow.

CEknowhow is the premier training resource for consumer electronics sales associates. Developed by the industry for the industry, CEknowhow teaches your team how to sell the right products to the right customers.

Visit CEknowhow.com.

• Comprehensive. Training covers all major consumer technology product categories.
• Flexible. Retailers can use some or all of the content to fit their inventory.
• Unbiased. The industry's association designs category level brand-neutral curriculum.
• Free. Basic access to online training courses don't cost you a thing. The program can be added directly to a retailer's Learning Management System (LMS).