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Standard Color Palette
The Agency has standards for reproducing colors so they will always look consistent, no matter where they
appear. For example, the brandmark and logo should be reproduced in full color—USAID Blue, USAID Red, and
Solid Black—whenever possible. These colors serve as the source for our standard color palette.
These colors should be employed throughout our communications and are equivalent to the PANTONE
numbers listed in the table below. For 4-color process printing (also known as Full-color printing), refer to the
CMYK values shown. For Web applications, refer to the RGB Web values or Hexadecimal Web values.
The PANTONE® and CMYK values provided can be used on both coated and uncoated paper when printing.
Although variations in color will occur, try to match the colors as closely as possible. For applications in color
systems not included here, use the PANTONE values for color matching.
For more information, please see the Color Palette section of the USAID Graphic Standards Manual.
Source | USAID BLUE | USAID RED |
Print Colors: |
Spot Colors | Pantone 280 | Pantone 200 |
CMYK | 100C 72M 0Y 18K | 0C 100M 63Y 12K |
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Web Colors: |
Hex Web | #002A6C | #C2113A |
RGB Web | 0R 42G 108B | 194R 17G 58B |
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