Technical Report Documentation Page |
1. Report No. DOT HS 809 490 |
2. Government Accession No. |
3. Recipient's Catalog No. |
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4. Title and Subtitle
Drinking, Riding, and Prevention: A Focus Group Study |
5. Report Date February 2003 |
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6. Performing Organization Code |
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7. Author(s)
Les R. Becker, A. Scott McKnight, Valerie S. Nelkin, |
8. Performing Organization Report No.
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9. Performing Organization Name and
Address
Pacific Institute for Research and Evaluation |
10. Work Unit No. (TRAIS) |
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11. Contract or Grant No. DTNH22-98-D-35079 |
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12. Sponsoring Agency Name and Address
National Highway Traffic Safety Administration (NHTSA) |
13. Type of Report and Period Covered Final Report |
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14. Sponsoring Agency Code
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15. Supplementary Notes |
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16. Abstract
Motorcyclist fatalities accounted for 7 percent of the total traffic fatalities in 2000; yet, motorcycles represent less than 2 percent of all registered vehicles and only 0.4 percent of all vehicle miles traveled. Motorcyclist crash fatalities had been decreasing in the mid-to-late 1990s, until 1998 and 1999 when fatalities increased dramatically. More riders older than 40 years were dying as a result of these crashes and high BAC levels were involved. To identify effective prevention and intervention approaches, 20 motorcycle focus groups-16 Rider Groups and 4 Leadership Groups-were held in five cities or regions across the United States. The findings of these groups indicate that (1) riders often discourage their peers from riding after drinking, but a culturally reinforced respect for rider freedom and individual responsibility set boundaries for peer actions; (2) rider concern for the safety and security of the motorcycle nearly always overshadows concern for individual safety and contributes to drinking and riding; and (3) motorcycle impoundment and court-ordered payment of costs for vehicle storage, alcohol treatment programs, and other costs are considered persuasive countermeasures. The results suggest that future drinking-and-riding prevention efforts should incorporate peer approaches and social norms modeling. Crisis Intervention Techniques may be valuable in preventing already impaired riders from operating their motorcycles. | |||
17. Key Words
Motorcycle Riding; Motorcycling; Alcohol; Drinking and Riding; Focus Groups; Intervention Strategies; Peer Approaches; Social Norms Modeling |
18. Distribution Statement
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19. Security Classif. (of this report)
Unclassifed |
20. Security Classif. (of this page)
Unclassified |
21. No. of Pages
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22. Price |
Form DOT F 1700.7 (8-72) | Reproduction of completed page authorized |