SAMPLE PRESS RELEASE

Customize this press release, print it on your letterhead, and submit it to your local television, radio, and print media outlets to promote your event.

(Insert organization name) Helps Local Women Learn
The Heart Truth on National Wear Red Day
Local Activities Part of Nationwide Effort to Spread the Word
About Women and Heart Disease

(Insert City/State)—As part of February's American Heart Month, (insert organization name) today announced it will join thousands of Americans nationwide in celebrating National Wear Red Day on Friday, February 1, 2008, by (insert hosting, organizing, etc.) (insert event name/activity).  The event will (insert one or two lines with more details about your event/activity, if needed).

According to (insert spokesperson's name and title), "National Wear Red Day is a great opportunity to reach out to women in our community and alert them to their personal risk factors for heart disease.  By wearing red and participating in (insert organization's event and/or brief description) on February 1, we can all show our support for women and heart disease awareness."

(Insert a paragraph that highlights key aspects of your event)

(Insert organization name)'s National Wear Red Day activities are in partnership with The Heart Truth, a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services.  The Heart Truth launched the Red Dress as the national symbol for women and heart disease in 2002 to deliver an urgent wakeup call to American women.  A simple Red Dress works as a visual red alert to get the message heard loud and clear:  "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women."

National Wear Red Day is an annual event held on the first Friday in February.  The first observance, in February 2004, was announced at the White House.  On National Wear Red Day, women and men across the country wear red to unite in the national movement to give women a personal and urgent wakeup call about their risk of heart disease.  Everyone can participate in this life-saving awareness movement by showing off a favorite red dress, shirt, or tie, or by wearing the Red Dress Pin (available at www.heartruth.gov).

For more information about National Wear Red Day activities and The Heart Truth, including downloadable materials on women and heart disease and ordering information for the Red Dress Pin, please visit www.hearttruth.gov or call the NHLBI Health Information Center at 301-592-8573.

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