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National Influenza Vaccination Week
Media Toolkit
Download Media Toolkit
CDC Influenza Awareness Campaign: Media Toolkit
(825K, 28 pages) (updates in progress)
Download Media Toolkit in Sections
Cover and Table of Contents (31K. 2 pages) (updates in progress)
About the Campaign (27K, 1 page) (updates in progress)
Step 1: Developing Key Messages (37K, 1 page) (updates in progress)
Step 2: Developing Press Materials (84K, 3 pages) (updates in progress)
Step 3: Preparing for Outreach (51K, 1 page)
Step 4: Training Your Spokespeople (38K, 1 page)
Appendices (190K, 17 pages) (updates in progress)
- A: Key Messages and Talking Points (80K, 5 pages) (updates in progress)
- B: Press Release Template (30K, 1 page)
- C: Public Service Announcement Tip Sheet (45K, 2 pages)
- D: Sample Matte Article (40K, 1 page) (updates in progress)
- E: Conducting a News Conference (55K, 2 pages)
- F: Media Advisory Template (25K, 1 page)
- G: Speechwriting Tip Sheet (40K, 2 pages)
- H: Public Speaking Tip Sheet (40K, 2 pages)
- I: Additional Resources (30K, 1 page) (updates in progress)
- Page last updated September 30, 2008
- Content Source: Coordinating Center for Infectious Diseases (CCID)
- National Center for Immunization and Respiratory Diseases (NCIRD)