These posters/print advertisements show a checkpoint where cops are stopping impaired drivers, with the focus being on different drivers. The message is in a format that mimics a summer blockbuster movie poster and, stresses that cops will be coming to your town/street to set up checkpoints. Placement of these creatives would be most appropriate in casual dining restaurants, bars, establishments that sell alcohol and in publications targeting young adults.

This poster/print advertisement shows an offender being placed into a police car and the headline "Don't Get Cuffed & Stuffed" as a reminder of the harsh consequences of impaired driving. Placement of this creative would be most appropriate in casual dining restaurants, bars, establishments that sell alcohol and publications targeting young adults.

These posters/print advertisements show a car or truck that has been pulled over by an officer and the headline "Get Out of Jail Free Cards Don't Work in Real Life" makes an allusion to the popular board game Monopoly. The message of this ad stresses that life is not a game and that there are serious, real-world consequences for impaired drivers. Placement of this creative would be most appropriate in casual dining restaurants, bars, establishments that sell alcohol, and publications targeting young adults.

This poster/print advertisement shows an offender who is being cuffed by officers and will be brought to jail for impaired driving. The headline reads "Nothing Sobers You Up Quicker than a Trip to Jail" and, reminds possible impaired drivers that the consequences for impaired driving are stiff. Placement of this creative would be most appropriate in casual dining restaurants, bars, establishments that sell alcohol and publications targeting young adults.

This poster/print advertisement shows a police officer circling an area on the map that will be the target of law enforcement to stop impaired drivers. The headline reinforces that cops will posted at strategic locations and will be on the lookout for impaired drivers. Placement of this creative would be most appropriate in casual dining restaurants, bars, establishments that sell alcohol and publications targeting young adults.

These posters/print advertisements are targeted toward motorcycle drivers and stress that law enforcement is not only concerned with stopping impaired drivers in cars. The headline on this ad is specifically geared at the rider set, asking how handcuffs would look with their gear. Placement of this creative would be most appropriate in casual dining restaurants, bars, establishments that sell alcohol, and publications targeting older adult males.

This poster/print advertisement is targeted toward motorcyclists and, helps eliminate the myth that law enforcement is only concerned with stopping impaired drivers in cars. The headline on this ad is specifically geared at the mentality of the rider set and, stressesthat although they may have flexibility in driving through bumper-to-bumper traffic, motorcyclists won’t be able to navigate through a checkpoint course while impaired. Placement of this creative would be most appropriate in casual dining restaurants, bars, establishments that sell alcohol and publications targeting older adult males.

This outdoor board shows an offender being placed into a police car and carries the text "Don't Get Cuffed & Stuffed" as a reminder of the harsh consequences of impaired driving.

This outdoor board shows an offender being placed into a police car and the headline "Cops are Cracking Down" as a reminder to drivers that police will be stepping up efforts to curb and catch impaired drivers.