2008 Thanksgiving Weekend Travel
Media Planner
Media Planner
The intent of this promotional planner is to provide you with
marketing material, earned media tools and marketing ideas that you
can distribute to fit your local needs and objectives while at the
same time partnering with other states, communities and
organizations all across the country on this promotional program.
This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding Thanksgiving. The materials available to you can be used in several capacities and are built on the message platforms "Buckle Up America. Every Trip. Every Time" and “Click It or Ticket” for enforcement purposes. These materials also carry the taglines, "Tighten Your Belt Before and After Thanksgiving Dinner”, a reference to both the need to arrive safely to spend time with family and a contradiction to the belief that readers will have to loosen their belts after a big meal.
Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.
This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding Thanksgiving. The materials available to you can be used in several capacities and are built on the message platforms "Buckle Up America. Every Trip. Every Time" and “Click It or Ticket” for enforcement purposes. These materials also carry the taglines, "Tighten Your Belt Before and After Thanksgiving Dinner”, a reference to both the need to arrive safely to spend time with family and a contradiction to the belief that readers will have to loosen their belts after a big meal.
Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.
Connect-the-dots to promote occupant protection! The front of this
piece provides an activity for children to complete, color and take
home to parents. The back of this piece reinforces the "4-Steps for Kids" campaign promoting proper child passenger safety. Some suggested places for distribution are daycares, schools, churches, preschools, pediatricians, dentists, gyms, and other areas where children might be present.