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September 27, 2004
FDA's Center for Food Safety and Applied Nutrition (CFSAN), along with such other agencies of the Department of Health and Human Services as the National Institutes of Health and the Office of Minority Health, will be exhibiting and distributing bilingual food safety materials at a series of ten health fairs, held on Sundays in areas of large Hispanic populations. In conjunction with the fairs, this initiative features Latino radio coverage of key health issues by health experts and well-known Latino radio personalities, as well as a dedicated website featuring additional health information.
The principal goal of this initiative is to provide preventive, action-driven information to Latinos across the country. CFSAN's objectives, in its third year of participation in these fairs, are to:
Provide the Hispanic community with credible health information and resources regarding critical food safety issues
Heighten awareness through the broadcast campaign to such critical issues in the Latino community as the prevention of Vibrio vulnificus and listeriosis
To date, the Health Fair tour has visited 20 high-density Hispanic markets, reaching over 37,000 Latinos. Over 20 million Hispanics have been reached via Health Fair tour radio public service announcements and some 500,000 people via 22 one-hour local AM weekly health shows. In addition, the dedicated website received 43 million-hits from August to November 2003.
The schedule and locations for this year's fairs are:
| New York | September 26 |
| Chicago | October 3 |
| San Francisco | October 10 |
| Phoenix | October 17 |
| McAllen | October 24 |
| Miami | October 31 |
| Albuquerque | November 7 |
| Dallas | November 14 |
| Houston | November 21 |
| Los Angeles | December 5 |
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Food Safety and Security Staff E-mail: |
Office Number: (301) 436-2277· FAX (301) 436-2605 CFSAN Web site: http://www.cfsan.fda.gov/ |
