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Contact: (Insert Media Contact Name)
(Insert Contact Phone)

(Insert Organization name) to Host (Activity) as Part of Local Effort to Spread the Word About Women and Heart Disease


To raise awareness among local women that heart disease is their #1 health threat, (insert Organization name) will host (insert event name).  At the event, (insert one or two lines with more details about your event/activity, if needed).

(Insert Organization name) activities are in partnership with The Heart Truth, a national awareness campaign warning women about their risk of heart disease.  The campaign is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health (NIH), U.S. Department of Health and Human Services (DHHS), and other partner organizations.


(Insert any local dignitaries, celebrities or prominent figures)


(Insert date and time of activity)


(Insert address where the activity will take place)


Only 55 percent of women know that heart disease is their leading cause of death and most fail to make the connection between its risk factors and their personal risk of developing heart disease.

The Heart Truth features a Red Dress as the national symbol for women and heart disease awareness.  This symbol links a woman's focus on her "outer self" to the need to also focus on her "inner self" and her heart.  What's a Red Dress got to do with it?  A simple Red Dress works as a visual red alert to get the message heard loud and clear:  "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women."

This national campaign is building awareness of women's heart disease and empowering women to reduce and prevent their risk.  It is reaching women with important heart health messages in community settings through a diverse network of national and grassroots partner organizations.

For more information, visit or call the NHLBI Health Information Center at 301-592-8573.


(Insert media contact name and phone number)

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