Designed to warn women of their #1 health threat, The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress reminds women of the need to protect their heart health and inspires them to take action. Each February since its launch, the Red Dress symbol has come to life on the runway on National Wear Red Day with the support of the fashion industry and celebrity models at the Red Dress Collection Fashion Show.
Photos and graphics related to Red Dress Collection 2007 and The Heart Truth campaign are available in the Image Library. Press information about the debut of Red Dress Collection 2007, as well as The Heart Truth's February activities, can be found in the Press Room.