National Campaigns
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Heart Truth Campaign
OWH is partnering with the National Institutes of Health's National Heart, Lung, and Blood Institute (NHLBI) to sponsor a national awareness campaign called The Heart Truth. The Heart Truth campaign is primarily targeted to women ages 40 to 60, the time when a woman's risk of heart disease begins to increase. The campaign warns women about heart disease and provides tools to help them take action against its risk factors.
A key component of The Heart Truth campaign-the Red Dress™ concept-was launched at Mercedes-Benz Fashion Week, February 7 14, 2003, in New York City during American Heart Month. The campaign's launch put the issue of women and heart disease in the national spotlight with the introduction of the Red Dress as the national symbol for women and heart disease awareness. It underscored the message that "heart disease doesn't care what you wear."
Some OWH regions are sponsoring Heart Truth events in 2004
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National Women's Health Week and National Women's Checkup Day
The 9th annual National Women's Health Week will kick off on Mother's Day, May 11, 2008 and will be celebrated until May 17, 2008. National Women's Check-Up Day will be Monday, May 12, 2008.
National Women's Health Week empowers women across the country to get healthy by taking action. The nationwide initiative, coordinated by the U.S. Department of Health and Human Services' Office on Women's Health (OWH), encourages women to make their health a top priority and take simple steps for a longer, healthier and happier life. During the week, families, communities, businesses, government, health organizations and other groups work together to educate women about steps they can take to improve their physical and mental health and prevent disease, like:
- Engaging in physical activity most days of the week
- Eating a nutritious diet
- Visiting a healthcare provider to receive regular check-ups and preventive screenings
- Avoiding risky behaviors, like smoking and not wearing a seatbelt
For more information, visit www.womenshealth.gov/whw.
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Women's Heart Day Campaign
OWH is in its 4th year of partnering with the Sister to Sister Everyone Has a Heart Foundation to sponsor their annual Women's Heart Day Campaign. The campaign includes an Executive Women's Breakfast, a screening event on Capitol Hill, and an extensive media campaign to increase awareness of heart disease among women. The culminating event of the campaign is the Women's Heart Day health fair, which is held on the third Friday in February. This high-energy, interactive health fair includes over 40 exhibitors, free screenings, healthy cooking and fitness demonstrations, children's activities, giveaways such as airline tickets and cruises, and four panel discussions on stress, heart disease, fitness and nutrition.
In 2004, the campaign will be conducted in six cities: New York; Philadelphia; Washington, DC; Chicago; Boston; and Pittsburgh.
Content last updated February 1, 2004
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