II. Purpose of the Focus Groups

The objective of this project was to assess motorcyclists’ attitudes and beliefs regarding drinking and riding and to gain input on their ideas of the most effective methods of reducing impaired motorcycle riding and resulting crashes, injuries, and fatalities. This project differed from the 1994 focus group project because it sought input from riders who drank and rode and those who drank but did not ride in order to gain insight into the factors that led to each decision. Input from riders who did not ride after drinking could be used to develop intervention strategies to reduce impaired riding. NHTSA contracted with the Pacific Institute for Research and Evaluation (PIRE) to conduct this study. Twenty focus groups were conducted in five cities or regions. NHTSA will use the project’s findings to identify effective programmatic approaches to address impaired riding.

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