1. Focus Group Logistics
1. Locations and Group Types
2. Recruiting
3. Moderator’s Guides
4. Group Procedures
2. Data Analysis
3. Strengths and Limitations
1. Strengths
2. Limitations

| IV. Findings

1. Profile of Participants
1. Rider Groups
2. Rider Views
1. Riding Habits and Attitudes/Reasons for Riding
2. Group Riding vs. Riding Alone
3. Drinking Behavior and Attitudes Regarding Drinking and Riding
3. Rider Knowledge
1. BAC
4. Rider and Organizational Views
1. Different BACs for Motorcycle Riders and Drivers of Automobiles?
2. Willingness to Reduce Drinking and Riding 
3. Acceptable Strategies to Reduce Drinking and Riding
4. Riders’ Views on Countermeasures and Strategies
5. Peer Approaches
6. Values Important to Riders: Their Motorcycles and Family
7. Organizational Leadership Views
8. Leadership Groups’ Views on the Roles of Relevant Groups and Organizations
5. Intervention Ballot Findings

| V. Overall Themes and Summary of Findings

1. Rider Groups
2. Leadership Groups
3. Comparisons With the 1994 NHTSA Study
1. Similarities
2. Notable Differences

| VI. Conclusions and Recommendations

1. Answers to Study Questions
2. Strategies to Reduce Drinking and Riding
1. Enhancing Peer Activities
2. Social Norms Models
3. Intervention Techniques
4. Encouraging Motorcycle Impoundment
5. Target the Message
3. Other Recommendations

| VII. References

| Appendices

1. Motorcycle Focus Group Telephone Screening Form
2. Moderator’s Guide for Motorcycle Leadership Focus Group
3. Moderator’s Guide for Motorcycle Rider Focus Group

List of Tables

• Table 1. Focus Group Locations and Types
• Table 2. Participants by City
• Table 3. Participants by Age Group
• Table 4. Participants by Ethnicity
• Table 5. Drinking Frequency
• Table 6. Drinking Patterns
• Table 7. Frequency of Riding After Drinking
• Table 8. Perceived Likelihood of Apprehension
• Table 9. Belief That Alcohol Negatively Affects Driving
• Table 10. Drinking is a Safety Problem for Riders
• Table 11. Leadership Groups – Background
• Table 12. Leadership Groups – Riding
• Table 13. Results of the “Alternatives” Balloting
• Table 14. Recoded Results of “Other” from the Alternatives Ballot
• Table 15. Results of the “Countermeasures” Balloting
• Table 16. Strategies for Reducing Drinking and Riding