Media Executives Commit to AIDS Awareness TV Spots in Russia and Ukraine
In a meeting last week in Moscow, Media Executives from Russia and Ukraine bolstered their commitment to fight HIV/AIDS in their countries using their strong public/private sector image and identity. The Eurasia Media Leaders Partners Summit, initially launched by the USAID-supported Transatlantic Partners Against AIDS (TPAA), created a media platform to deliver messages to the Russian public through public and private media spots. This year executives will incorporate AIDS messages into popular entertainment formats, including soap operas and prime-time television over national networks in a coordinated effort to fight the fastest growing rate of HIV/AIDS infection in Europe.
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