Campaign Update:
Where are we so far?
Spotlight on CARE Alliance
Materials Update
Kudos to You!
On the Horizon: Eva La Rue and PSA Week
What
People are Saying |
Welcome to campaign connections!
Welcome to the inaugural
edition of Campaign Connections! This e-newsletter will be distributed to
“Learn the Signs. Act Early.” campaign partners and champions across the
country, and will highlight initiatives at the national and grassroots
levels. The newsletter will focus on upcoming projects, recent successes,
kudos from the field as well as what people are saying about the campaign.
We hope you find these updates helpful and inspiring - thank you for your
dedication to this important cause of helping every child reach his or her
full potential!
The beginning of 2005 was
exciting with the official launch of “Learn the Signs. Act Early.” campaign.
Thanks to the help of dedicated partners and champions like yourselves,
we’ve had great success in just a few months. Below you will find some
notable accomplishments in our outreach to consumers, healthcare
professionals, and partners.
Ready, Set, Go! Consumer
Launch Takes Off A satellite media tour (SMT) with Drs. Gerberding and Cordero reached more
than 4 million viewers in over 15 markets, including NBC’s “Today Show” and
ABC’s “Good Morning America.” Our targeted media outreach resulted in 102
print and online placements, 187 broadcast placements, and three national
radios spots. In addition, the campaign public service announcement (PSA)
resulted in 195 television placements including the NBC Panasonic
Astrovision screen in New York City’s Times Square.
Calling All Moms: Celebrity
Mother’s Day Event Thanks to the help of celebrity mom Eva La Rue (formerly of ABC’s “All
My Children”), the U.S. Surgeon General’s office, and the New York Families
of Autistic Children (NYFAC), we held a Mother’s Day event at the New York
Hall of Science with attendance by parents, children and campaign
supporters. Ms. La Rue, Deputy Surgeon General Dr. Kenneth P. Moritsugu and
CDC’s Dr. José Cordero spoke to attendees about the importance of learning
the signs and patterns of child development and taking action if parents
notice any discrepancies. Special thank you to NYFAC President Andrew
Baumann for helping secure the venue, spreading the word among New Yorkers,
and ensuring this event was a success!
Kit Distribution Week a
Success April 18 – 22, 2005 was designated as "Health Care Professional Kit
Distribution Week." Partners and champions across the country distributed
educational materials to local health care professionals, informing them of
free campaign resources for parents on developmental milestones. With 1,982
kits and 9,800 flyers distributed covering 40 states and Puerto Rico, the
week was a great success. Thanks to all who participated!
Health Care Professional
E-card and Newsletter Article A campaign e-card and newsletter article were
developed and distributed encouraging health professionals to visit the
campaign website or call the toll-free number to learn more about the
campaign. The e-card was sent to more than 40 health organizations
representing 1.5 million members, and the newsletter article was sent to 140
health care professional publications. Combined with the nearly 17,000
health care professionals reached at conferences throughout the spring and
summer, there have been close to 10,000 health care professional kits
distributed and 19,000 health care professional materials downloaded from
the campaign website.
ASA Supports Campaign at
Annual Meeting
Holding its annual meeting in Nashville from July 13 – 16, 2005, national
partner, the Autism Society of America (ASA), continued its support of the
“Learn the Signs. Act Early.” campaign by inviting both National Center on
Birth Defects and Developmental Disabilities (NCBDDD) Center Director Dr.
José Cordero and NCBDDD Communications Director Katherine Lyon Daniel to
speak at the meeting. Dr. Cordero gave a keynote speech and Daniel spoke to
ASA chapter presidents on the background and implementation of the campaign
itself. Many thanks to the dedicated ASA staff nationwide for their
involvement in campaign efforts!
Margaret Jordan, CARE Alliance It Only Takes One…
As
a business woman, Margaret
Jordan tackled
challenges with a solid
approach and
a team of dedicated people. So, when
her 2½-year-old son was
diagnosed with autism she immediately swung into action to give him the best
therapy and intervention possible.
“We
knew that something was wrong. Garrett wasn’t speaking or interacting like
other children his age,” says Jordan. “When we got the diagnosis, my husband
and I were scared. We decided to do everything we possibly could to help
Garrett overcome this disability and live a normal life.”
When
the Jordans began educating themselves on autism, a lot of the information
they found was outdated and did not apply to the needs of today’s children.
“We
felt like we were on our own,” says Jordan. “There was no place to find
updated and accurate information on early intervention programs.”
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Read Margaret’s complete story
to find out how she and her family got involved in the “Learn the Signs. Act
Early.” campaign and are making a difference in their community.
For more inspiring stories from partners
and champions, please visit
the
Partner Spotlight
section.
Do You Have an Inspiring Story?
If you or someone you know has an inspiring story to tell as a result
of being involved in the “Learn the Signs. Act Early.” campaign, please send
them to actearly@cdc.gov. We’re always looking for partner success stories
to share with people throughout the country. We want to hear from you!
Based on the great interest from
partners around the country, we have created an outreach kit that includes
50 campaign flyers. This kit can be used for mass distribution at events and
other opportunities.
Need campaign materials? To
order kits or download materials, visit
www.cdc.gov/actearly.
Kudos to all our campaign
partners and champions across the country for all your hard work and
dedication in helping to raise awareness for childhood development. Each of
you plays a vital role in educating parents, health care professionals, and
child care providers to ensure that today’s children have the opportunity to
reach their full potential.
Eva La Rue Continues
Campaign Involvement
In
the coming months, you will get to see Eva’s continued commitment to the
campaign. We are currently working to solidify a host of activities reaching
out to mothers and consumers across the country in which Ms. La Rue will
participate. Some of those activities may include:
Be sure to watch for Eva in her
new role on the CBS hit show “CSI Miami.”
PSA Distribution Week
Wraps Up
Reaching out to grassroots
campaign champions similar to our Kit Distribution Week initiative, we asked
for your help again with “PSA Distribution Week” from September 26 – 30,
2005. Champions across the country were encouraged to reach out to local
television and radio stations pitching the campaign PSAs in an effort to
secure airtime. Champions were trained and received PSA Distribution Kits
with tips to help them in their efforts. Watch for more information on the
results of this project in the coming weeks. Thank you for your continued
involvement!
“There is no greater reward than
the realization that I have helped another family. As parents, we must take
the initiative in our child’s overall development. There is a crucial need
to help people, and one person really can make a difference – I did.”
–
Kim Hoffner, campaign champion and mother of a son with autism
“Having a child with a
developmental disability like autism doesn’t have to be a weight around your
neck, and this campaign educates parents and teaches them to look for early
warning signs.”
– Andrew Baumann, New York
Families for Autistic Children and father of a son with autism
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If you are looking for ways to
get more involved with the campaign, be sure to visit the Partner section of
the website (www.cdc.gov/actearly)
and check out our “How
to Get Involved” page for ideas. You’ll find ideas and tools to help you
reach out to your communities, friends, and family to help them learn the
signs and act early.
DID YOU KNOW?
More
than 18,600 callers dialed 1-800-CDC-INFO and selected the “Learn the Signs. Act Early.” prompt from February, through July.
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