1997 Economic Census:
Retail Trade
Wisconsin
See also 2002 Economic Census data.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
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data		 NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
  44-45 Retail trade 21,717 50,520,463 4,826,217 305,255
441 Motor vehicle & parts dealers 2,616 13,443,679 1,005,497 37,641
442 Furniture & home furnishings stores 1,222 1,276,590 184,994 8,714
443 Electronics & appliance stores 870 1,337,075 156,991 7,849
444 Building material & garden equipment & supplies dealers 2,367 5,770,115 638,396 28,712
445 Food & beverage stores 2,372 7,830,155 736,312 61,524
446 Health & personal care stores 1,348 1,904,229 264,458 17,190
447 Gasoline stations 2,684 4,451,852 264,813 23,828
448 Clothing & clothing accessories stores 2,560 1,697,318 211,162 19,470
451 Sporting goods, hobby, book, & music stores 1,476 1,062,660 126,788 11,194
452 General merchandise stores 620 6,792,282 619,136 54,081
453 Miscellaneous store retailers 2,522 1,144,502 167,805 14,624
454 Nonstore retailers 1,060 3,810,006 449,865 20,428

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
44-45 Retail trade 21,717 50,520,463 4,826,217 305,255
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
441 Motor vehicle & parts dealers 2,616 13,443,679 1,005,497 37,641
4411 Automobile dealers 1,208 11,501,014 728,875 25,660
44111 New car dealers 668 10,808,194 683,523 23,431
44112 Used car dealers 540 692,820 45,352 2,229
4412 Other motor vehicle dealers 415 823,560 76,607 3,078
44121 Recreational vehicle dealers 81 171,432 14,099 595
44122 Motorcycle, boat, & other motor vehicle dealers 334 652,128 62,508 2,483
441221 Motorcycle dealers 100 241,163 23,861 825
441222 Boat dealers 160 296,517 29,489 1,190
441229 All other motor vehicle dealers 74 114,448 9,158 468
4413 Automotive parts, accessories, & tire stores 993 1,119,105 200,015 8,903
44131 Automotive parts & accessories stores 753 831,980 146,625 6,816
44132 Tire dealers 240 287,125 53,390 2,087
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
442 Furniture & home furnishings stores 1,222 1,276,590 184,994 8,714
4421 Furniture stores 537 736,673 101,287 4,537
4422 Home furnishings stores 685 539,917 83,707 4,177
44221 Floor covering stores 377 376,063 59,903 2,330
44229 Other home furnishings stores 308 163,854 23,804 1,847
442291 Window treatment stores 33 7,249 1,268 98
442299 All other home furnishings stores 275 156,605 22,536 1,749
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
443 Electronics & appliance stores 870 1,337,075 156,991 7,849
44311 Appliance, television, & other electronics stores 634 1,052,063 123,757 6,345
443111 Household appliance stores 295 240,629 33,502 1,746
443112 Radio, television, & other electronics stores 339 811,434 90,255 4,599
44312 Computer & software stores 198 261,211 28,928 1,249
44313 Camera & photographic supplies stores 38 23,801 4,306 255
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
444 Building material & garden equipment & supplies dealers 2,367 5,770,115 638,396 28,712
4441 Building material & supplies dealers 1,697 4,417,322 505,512 22,322
44411 Home centers 47 D D (2500-4999)
44412 Paint & wallpaper stores 179 D D (500-999)
44413 Hardware stores 440 433,376 70,046 5,411
44419 Other building material dealers 1,031 3,028,918 348,503 11,787
4442 Lawn & garden equipment & supplies stores 670 1,352,793 132,884 6,390
44421 Outdoor power equipment stores 136 113,798 14,167 697
44422 Nursery & garden centers 534 1,238,995 118,717 5,693
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
445 Food & beverage stores 2,372 7,830,155 736,312 61,524
4451 Grocery stores 1,410 7,288,475 680,128 56,204
44511 Supermarkets & other grocery (except convenience) stores 1,209 7,163,345 671,022 55,168
44512 Convenience stores 201 125,130 9,106 1,036
4452 Specialty food stores 472 182,382 32,997 2,925
4453 Beer, wine, & liquor stores 490 359,298 23,187 2,395
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
446 Health & personal care stores 1,348 1,904,229 264,458 17,190
44611 Pharmacies & drug stores 724 1,646,621 211,560 14,058
4461101 Pharmacies & drug stores 705 1,623,515 206,266 13,808
4461102 Proprietary stores 19 23,106 5,294 250
44612 Cosmetics, beauty supplies, & perfume stores 108 55,619 6,826 596
44613 Optical goods stores 277 109,865 25,222 1,359
44619 Other health & personal care stores 239 92,124 20,850 1,177
446191 Food (health) supplement stores 120 41,731 6,231 608
446199 All other health & personal care stores 119 50,393 14,619 569
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
447 Gasoline stations 2,684 4,451,852 264,813 23,828
44711 Gasoline stations with convenience stores 1,931 3,364,307 187,117 17,703
44719 Other gasoline stations 753 1,087,545 77,696 6,125
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
448 Clothing & clothing accessories stores 2,560 1,697,318 211,162 19,470
4481 Clothing stores 1,489 1,052,277 124,913 12,854
44811 Men's clothing stores 180 111,377 15,411 1,127
44812 Women's clothing stores 642 340,874 42,338 4,913
44813 Children's & infants' clothing stores 53 32,856 3,401 374
44814 Family clothing stores 298 441,492 45,740 4,710
44815 Clothing accessories stores 107 21,061 3,551 375
44819 Other clothing stores 209 104,617 14,472 1,355
4482 Shoe stores 524 323,280 35,889 3,449
4482101 Men's shoe stores 22 10,989 1,316 79
4482102 Women's shoe stores 47 17,532 2,491 251
4482103 Children's & juveniles' shoe stores 9 4,113 513 55
4482104 Family shoe stores 351 192,385 21,977 2,057
4482105 Athletic footwear stores 95 98,261 9,592 1,007
4483 Jewelry, luggage, & leather goods stores 547 321,761 50,360 3,167
44831 Jewelry stores 522 311,575 48,927 3,047
44832 Luggage & leather goods stores 25 10,186 1,433 120
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
451 Sporting goods, hobby, book, & music stores 1,476 1,062,660 126,788 11,194
4511 Sporting goods, hobby, & musical instrument stores 1,085 769,020 94,760 7,967
45111 Sporting goods stores 610 423,731 50,180 4,299
4511101 General-line sporting goods stores 177 150,855 17,331 1,523
4511102 Specialty-line sporting goods stores 433 272,876 32,849 2,776
45112 Hobby, toy, & game stores 244 205,783 22,169 2,143
45113 Sewing, needlework, & piece goods stores 147 56,140 8,175 813
45114 Musical instrument & supplies stores 84 83,366 14,236 712
4512 Book, periodical, & music stores 391 293,640 32,028 3,227
45121 Book stores & news dealers 254 193,094 22,177 2,206
451211 Book stores 237 186,947 21,034 2,142
4512111 Book stores, general 160 128,361 14,624 1,483
4512112 Specialty book stores 48 18,396 2,470 287
4512113 College book stores 29 40,190 3,940 372
451212 News dealers & newsstands 17 6,147 1,143 64
45122 Prerecorded tape, compact disc, & record stores 137 100,546 9,851 1,021
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
452 General merchandise stores 620 6,792,282 619,136 54,081
4521 Department stores (excl leased depts) 272 5,308,110 506,206 46,250
45210009 Department stores (incl leased depts) ## 272 5,378,299 N N
45211009 Department stores (incl leased depts) ## 272 5,378,299 N N
4521101 Conventional department stores (excl leased depts) 38 D D (5000-9999)
4521102 Discount or mass merchandising dept stores (excl leased depts) 204 4,136,711 365,550 34,049
4521103 National chain department stores (excl leased depts) 30 D D (5000-9999)
4529 Other general merchandise stores 348 1,484,172 112,930 7,831
45291 Warehouse clubs & superstores 12 D D (1000-2499)
45299 All other general merchandise stores 336 D D (5000-9999)
4529901 Variety stores 141 D D (1000-2499)
4529903 Miscellaneous general merchandise stores 195 981,844 77,694 5,060
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
453 Miscellaneous store retailers 2,522 1,144,502 167,805 14,624
4531 Florists 485 118,331 26,678 2,723
4532 Office supplies, stationery, & gift stores 911 453,709 54,179 5,514
45321 Office supplies & stationery stores 105 205,600 20,845 1,326
4532101 Stationery stores 10 3,143 336 31
4532102 Office supplies stores 95 202,457 20,509 1,295
45322 Gift, novelty, & souvenir stores 806 248,109 33,334 4,188
4533 Used merchandise stores 345 97,988 23,081 2,265
4539 Other miscellaneous store retailers 781 474,474 63,867 4,122
45391 Pet & pet supplies stores 161 90,682 13,672 1,217
45392 Art dealers 135 30,898 4,826 442
45393 Manufactured (mobile) home dealers 77 179,479 18,609 610
45399 All other miscellaneous store retailers 408 173,415 26,760 1,853
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
454 Nonstore retailers 1,060 3,810,006 449,865 20,428
4541 Electronic shopping & mail-order houses 219 2,765,027 301,651 13,545
4542 Vending machine operators 157 216,131 43,064 1,890
4543 Direct selling establishments 684 828,848 105,150 4,993
45431 Fuel dealers 368 606,718 56,239 2,532
454311 Heating oil dealers 161 344,477 21,215 983
454312 Liquefied petroleum gas (bottled gas) dealers 205 D D (1000-2499)
454319 Other fuel dealers 2 D D (1-19)
45439 Other direct selling establishments 316 222,130 48,911 2,461
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 6/01   Questions?