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Contact Info
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health
Tel: 1-800-CDC-INFO
(1-800-232-4636)
TTY: 1-888-232-6348
E-mail: tobaccoinfo@cdc.gov
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Esai Morales
Esai grew up in Brooklyn, New York, with his mom. As a little boy, he was
so concerned about his mother’s smoking habit that he used to hide her
cigarettes. Eventually she quit, and she’s healthy and happy today.
Esai steps behind the camera as director—and in front of the camera—for a
poignant reenactment of how important it is for caregivers, especially
parents, to “quit smoking for the ones they love.”
The poster titled "Quit smoking for the ones your love!" has the tag line
in English and Spanish and may be ordered through the publications catalog.
Read the screenplay and view the Esai Morales TV spot, Mother’s Keeper.
The TV spot is available for use in
counter-marketing campaigns in English and Spanish.
Page last reviewed 06/18/2007
Page last modified 06/18/2007
