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                FEDERAL COMMUNICATIONS COMMISSION
                     WASHINGTON, D.C. 20554

                        DECEMBER 27, 2000


Robert M. Horne
President
American Blast Fax, Inc.
16200 Addison Road
Suite 250
Addison, Texas  75001                                          

      RE:  EB-00-TC-132

Dear Mr. Horne: 

     This is an official CITATION, issued pursuant to section 
503(b)(5) of the Communications Act of 1934, as amended 
(Communications Act), for possible violations of the Telephone 
Consumer Protection Act of 19911 (TCPA) and the Federal 
Communications Commission's rules that implement that Act.2

     It has come to our attention that your company recently 
transmitted to telephone facsimile machines unsolicited 
advertisements for products, goods, or services offered by 
Benchmark Financial a.k.a. Benchmark Mortgage d.b.a. Mortgage 
Direct d.b.a. Compulease Distribution, Inc. d.b.a. ARKLATEX 
Financial and Imperial Mortgage (see attachments).  Pursuant to 
the TCPA and the Commission's Rules, it is unlawful to use a 
``telephone facsimile machine, computer, or other device to send 
an unsolicited advertisement to a telephone facsimile machine.''3  
The term ``unsolicited advertisement'' is defined in the TCPA and 
the Commission's rules as ``any material advertising the 
commercial availability or quality of any property, goods, or 
services which is transmitted to any person without that person's 
prior express invitation or permission.''4  The Commission has 
specified that an established business relationship between a fax 
sender and recipient constitutes prior express invitation or 
permission to send a facsimile advertisement.5  Mere distribution 
or publication of a fax number, however, does not establish 
consent to receive advertisements by fax.6 
       
     Although entities that merely transmit facsimile messages on 
behalf of others are not liable for compliance with the 
prohibition on faxing unsolicited advertisements,7 the exemption 
from liability does not exist when a fax transmitter has ``'a 
high degree of involvement or actual notice of an illegal use and 
[has] fail[ed] to take steps to prevent such transmissions.'''8  
Accordingly, fax transmitters do not enjoy an absolute exemption 
from liability under the TCPA and the Commission's Rules. 

     This citation serves as notice that the unsolicited 
facsimile advertisements sent by Benchmark Financial a.k.a. 
Benchmark Mortgage d.b.a. Mortgage Direct d.b.a. Compulease 
Distribution, Inc. d.b.a. ARKLATEX Financial and Imperial 
Mortgage and transmitted by your company violate the TCPA and the 
Commission's Rules.  The Commission may assess to your company 
monetary forfeitures not to exceed $11,000 for each subsequent 
violation if (1) your company has been highly involved on behalf 
of the sender of any unsolicited facsimile advertisements, or (2) 
your company continues to transmit facsimile advertisements for 
Benchmark Financial a.k.a. Benchmark Mortgage d.b.a. Mortgage 
Direct d.b.a. Compulease Distribution, Inc. d.b.a. ARKLATEX 
Financial and Imperial Mortgage without taking steps to ensure 
that the sender has obtained permission from recipients to fax 
the advertisements.

     Pursuant to section 503(b)(5) of the Communications Act, you 
may request a personal interview at the Commission's Field Office 
nearest to your place of business.  The nearest office appears to 
be the Dallas Office at 9330 LBJ Freeway, Room 1170, Dallas, 
Texas  75243-3429.  You may contact the Dallas Field Office by 
telephone at 214-575-6361.  You must schedule this interview to 
take place within 21 days of the date of this citation.  
Alternatively, you may submit a written statement to the 
following address within 21 days of the date of this citation:

               Kurt A. Schroeder
               Deputy Chief
               Telecommunications Consumers Division
                Enforcement Bureau
               Federal Communications Commission
               445 - 12th Street, S.W.
               Washington, D.C.  20554 

Please reference EB-00-TC-132 when corresponding with the 
Commission.

     If you choose to submit a written statement, you should 
discuss in detail your company's involvement in faxing 
advertisements on behalf of Benchmark Financial a.k.a. Benchmark 
Mortgage d.b.a. Mortgage Direct d.b.a. Compulease Distribution, 
Inc. d.b.a. ARKLATEX Financial and Imperial Mortgage, including 
any specific arrangements under which you transmit their 
advertisements.  Please provide copies of any contracts or 
agreements that memorialize the terms and conditions under which 
you fax for Benchmark Financial a.k.a. Benchmark Mortgage d.b.a. 
Mortgage Direct d.b.a. Compulease Distribution, Inc. d.b.a. 
ARKLATEX Financial and Imperial Mortgage.   You should also 
answer the following questions: 

     1.   Has your company had any control over or involvement in 
       determining the content of advertisements transmitted by 
       facsimile on behalf of Benchmark Financial a.k.a. 
       Benchmark Mortgage d.b.a. Mortgage Direct d.b.a. 
       Compulease Distribution, Inc. d.b.a. ARKLATEX Financial 
       and Imperial Mortgage or any other entities on whose 
       behalf you transmit advertisements by facsimile?  Please 
       describe such control or involvement in detail.  

     2.   Who provided, compiled, or generated the distribution 
       list(s) of telephone facsimile numbers that your company 
       has used to transmit advertisements on behalf of 
       Benchmark Financial a.k.a. Benchmark Mortgage d.b.a. 
       Mortgage Direct d.b.a. Compulease Distribution, Inc. 
       d.b.a. ARKLATEX Financial and Imperial Mortgage or any 
       other entities on whose behalf you transmit 
       advertisements by facsimile?  

     3.   If your company has been involved in any way in 
       providing, compiling, generating, or editing the 
       distribution list(s) of telephone facsimile numbers that 
       your company has used to transmit advertisements of 
       behalf of Benchmark Financial a.k.a. Benchmark Mortgage 
       d.b.a. Mortgage Direct d.b.a. Compulease Distribution, 
       Inc. d.b.a. ARKLATEX Financial and Imperial Mortgage or 
       any other entities on whose behalf you transmit 
       advertisements by facsimile, describe in detail the 
       process by which your company produces or participates in 
       the generation of such list(s).  Does your company employ 
       or compensate any individuals or entities outside the 
       company, including any tax-exempt nonprofit 
       organizations, for any service, activity, assistance, or 
       facilities used in connection with your company's 
       providing, compiling, generating, or editing of such 
       list(s)?  Please describe such arrangements in detail. 

     4.   If your company has been involved in any way in 
       providing, compiling, generating, or editing the 
       distribution list(s) of telephone facsimile numbers that 
       your company has used to transmit advertisements of 
       behalf of Benchmark Financial a.k.a. Benchmark Mortgage 
       d.b.a. Mortgage Direct d.b.a. Compulease Distribution, 
       Inc. d.b.a. ARKLATEX Financial and Imperial Mortgage or 
       any other entities on whose behalf you transmit 
       advertisements by facsimile, what steps has your company 
       taken to ensure that the telephone facsimile numbers 
       belong to individuals or entities who have agreed, by 
       explicit consent or by virtue of an established business 
       relationship with the advertiser, to receive the 
       advertisement?  Please describe in detail the manner in 
       which you record consumers' consent or the existence of 
       an established business relationship and provide copies 
       of any written record-keeping policies with respect to 
       maintaining evidence of such consent or business 
       relationship. 

     5.   Does your company advertise its fax transmittal 
       services, and, if so, by what means?  Please provide 
       copies of all print, audio, and video materials that have 
       been used within the past year to advertise your 
       company's fax transmittal services.  For each 
       advertisement, list the media in which the advertisement 
       appeared and the date(s) of such appearance(s).

     Under the Privacy Act of 1974, 5 U.S.C. § 552(a)(e)(3), we 
are informing you that the Commission's staff will use all 
relevant material information before it to determine what, if 
any, enforcement action is required to ensure your compliance 
with the TCPA and the Commission's rules.  This will include any 
information that you disclose in your interview or written 
statement.  Please be advised that if you choose not to respond 
to this citation and a Notice of Forfeiture is issued, your 
unresponsiveness will be considered in our assessment of a 
forfeiture amount.

     You should also be aware that the knowing and willful making 
of any false statement, or the concealment of any material fact, 
in reply to this citation is punishable by fine or imprisonment 
under 18 U.S.C. § 1001.

     Thank you in advance for your anticipated cooperation.

                              Sincerely, 



                              Kurt A. Schroeder
                              Deputy Chief
                              Telecommunications Consumers 
                         Division
                              Enforcement Bureau
                              Federal Communications Commission

Enclosures

_________________________

1    Pub.L. No. 102-243, 105 Stat. 2394-2402 (1991) (codified at 
47 U.S.C. § 227)  
2
     47 C.F.R. § 64.1200.
 
3    47 U.S.C. § 227(b)(1)(C); 47 C.F.R. § 64.1200(a)(3).

4    47 U.S.C. § 227(a)(4); 47 C.F.R. § 64.1200(f)(5).
 
5    Rules and Regulations Implementing the Telephone Consumer 
Protection Act of 1991, Report and Order, 7 FCC Rcd 8752, 8779 n. 
87 (1992) (TCPA Report and Order); Rules and Regulations 
Implementing the Telephone Consumer Protection Act of 1991, 
Memorandum Opinion and Order, 10 FCC Rcd 12391, 12408 (1995) 
(TCPA Memorandum Opinion and Order).
6
     TCPA Memorandum Opinion and Order, 10 FCC Rcd 12391, 12408. 

7    Id. at 12407. 

8    TCPA Report and Order, 7 FCC Rcd 8752, 8780 (1992) (quoting 
Use of Common Carriers, 2 FCC Rcd 2819, 2820 (1987).)