Got a Minute? Give It to Your Kid is a social marketing campaign prepared
in 2002 for state and local tobacco control programs.
The Got a Minute?
campaign is designed to help less-involved parents become more involved with
their preteens, a behavior that appears to act as a protective factor against
the lure of tobacco.
Second, the campaign attempts to help parents support cessation attempts
and understand more about youth tobacco use.
CDC has created prototype
materials, including print ads, radio spots, a presentation, a
brochure,
and a tent card on a CD within the kit, which is available to order at no cost.
State and local tobacco control programs are encouraged to reproduce and disseminate these materials.
All the materials are designed to allow state and local programs to add their
own names and logos on each product. This booklet provides you with the
ingredients your program will need to initiate and expand all or part of this
intervention.
The Got a Minute?
campaign is aimed at less-involved parents—that is, parents who do not currently
spend a lot of time with their children. The ads, presentation, and
brochure are
designed to give those parents what CDC’s research shows they need most—specific
ways to spend time and connect with their children. These parents know
connecting is important, but sometimes they have trouble making it happen.
The kits contains a profile of the target audience to
help program managers place ads and expand the message.
Recommendations for reproducing and disseminating the brochure and attracting
the media’s attention to this issue also are included.
This campaign supplements the many efforts states and
localities are undertaking to reduce youth tobacco use. It is not the only
answer. But it should help a key ally and potential supporter—parents—raise
children to be less susceptible to the slick images of the tobacco industry.
= Link to a PDF document
= Link to nonfederal Web site
