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We Can!™ Press Materials


Press Releases


Matte Articles

We Can! has created and distributed matte articles on portion control, BMI, and screen time. Matte articles are news stories that are prewritten, with a graphic or photo included, and distributed to more than 10,000 newspapers nationwide for possible inclusion in daily news coverage. You can also photocopy these articles and distribute them in your community to help communicate program messages.

Audio News Releases

We Can! created and distributed audio news releases (ANR) that include tips to eat well and move more. ANRs are pre-packaged news stories provided to radio stations. These 60-second ANRs are available for download.

  • Healthier Eating While Saving Money
  • Reducing Screen Time

PSAs and Other Media Materials

For print and radio public service announcements, please see Media Materials. To request recorded soundbites and b-roll, please contact the NHLBI Communications Office at 301 496-4236 or at


We Can! Background Information


Spokesperson Biographies

Elias A. Zerhouni, M.D.
Director, National Institutes of Health (NIH)

To address the obesity epidemic and to accelerate progress in obesity research, Dr. Zerhouni established the NIH Obesity Research Task Force, which developed a Strategic Plan for NIH Obesity Research, a multi-dimensional research agenda.

Elizabeth G. Nabel, M.D.
Director, National Heart, Lung, and Blood Institute (NHLBI), NIH

Dr. Nabel became NHLBI director on February 1, 2005, after serving as the NHLBI Scientific Director of Clinical Research since September 1999. Dr. Nabel also serves as co-chair of the NIH Obesity Research Task Force and is a board-certified cardiologist.

Ms. Karen Donato
Coordinator, NHLBI Obesity Education Initiative, NIH

Ms. Donato, has been coordinator of the NHLBI Obesity Education Initiative since the Initiative's inception in 1991 and was instrumental in the development of the first evidence-based Federal guidelines on treating overweight and obesity in adults, released in June 1998. She also serves as program coordinator of We Can!

Local spokespersons from We Can! Community sites are also available. Please contact the NHLBI Communications Office (301) 496-4236. For a list of sites, see Find We Can! Community Sites.



We Can!™ is a trademark of the U.S. Department of Health and Human Services.

A Parent's Handbook

We Can! Families Finding the Balance: A Parent Handbook provides background information on the obesity epidemic and practical tools to help you and your family adopt a healthier lifestyle.

Download the Parent's Handbook here.

WeCan! Materials

We Can! offers a variety of resources and materials, including a community toolkit, parent handbook, posters, print ads, and wristbands.

Download We Can! materials here.