We Can!™ Press Materials

 

Press Releases

• Give Dad the Gift of Good Health for Father's Day this Year—
  We Can! Partners with U.S. Fish and Wildlife Service, National Park
  Service, June 12, 2008
• We Can! Joins National Call for Reduced Screen Time During Turnoff Week, April 15, 2008
• Acting U.S. Surgeon General Galson, NIH Director Zerhouni Announce Expanded Efforts to Address Nationwide Childhood Overweight Epidemic, November 29, 2007
• NIH Launches We Can! City Program
  • National News Release: NIH Launches We Can! City Program – South Bend and Gary, Indiana, and Roswell, Georgia, Are First To Be Named We Can! Cities Committed to Nationwide Effort to Prevent Childhood Overweight, April 25, 2007
  • South Bend, IN: NIH Designates South Bend, Indiana, a We Can! City To Join Nationwide Fight Against Childhood Overweight, April 30, 2007 (PDF)
  • Gary, IN: NIH Designates Gary, Indiana, a We Can! City To Join Nationwide Fight Against Childhood Overweight, May 1, 2007 (PDF)
  • Roswell, GA: NIH Designates Roswell, Georgia, a We Can! City To Join Nationwide Fight Against Childhood Overweight, May 3, 2007 (PDF)
  • View the We Can! CityUSA sign (PDF)
• NHLBI Media Availability: Overweight Girls at Risk for Cardiovascular Disease, January 8, 2007
• April 24-30 is TV-Turnoff Week -- We Can! Offers Families Tips and Resources to Help Them Turn Off the TV, April 21, 2006
• Decline in Physical Activity Plays Key Role in Weight Gain Among Adolescent Girls, July 14, 2005
• HHS Secretary Leavitt, NIH Director Tell Parents: Together, 'We Can!' Prevent Childhood Obesity, June 1, 2005
• NHLBI-Sponsored Study Shows Programs Can Teach Children to Eat Healthier- Family Involvement and Access to Healthy Foods are Key, Say Researchers, June 1, 2005
• NIH press releases

 

Matte Articles

We Can! has created and distributed matte articles on portion control, BMI, and screen time. Matte articles are news stories that are prewritten, with a graphic or photo included, and distributed to more than 10,000 newspapers nationwide for possible inclusion in daily news coverage. You can also photocopy these articles and distribute them in your community to help communicate program messages.

• Do You Know Your GO, SLOW, and WHOA Foods?
  • PDF Format (Size 241 KB), Download Adobe Reader
  • HTML Format
• Eat Healthy, Save Money
  • PDF Format (Size 216 KB), Download Adobe Reader
  • HTML Format
• More Screen Time Equals Less Activity Time
  • PDF Format (Size 165 KB), Download Adobe Reader
  • HTML Format
• Larger Portion Sizes Contribute to U.S. Obesity Problem
  • PDF Format (Size 204 KB), Download Adobe Reader
  • HTML Format
• Your Child's BMI Could Signal Weight Problems
  • PDF Format (Size 716 KB), Download Adobe Reader
  • HTML Format
• Less TV, Fewer Videos Help Keep Weight In Check
  • PDF Format (Size 780 KB), Download Adobe Reader
  • HTML Format
• Menos TV y videos ayudan a mantener el peso
  • PDF Format (Size 780 KB), Download Adobe Reader
  • HTML Format

Audio News Releases

We Can! created and distributed audio news releases (ANR) that include tips to eat well and move more. ANRs are pre-packaged news stories provided to radio stations. These 60-second ANRs are available for download.

• Healthier Eating While Saving Money
  • Audio (mp3 format, Size 1 MB)
  • Script (HTML)
• Reducing Screen Time
  • Audio (mp3 format, Size 800 KB)
  • Script (HTML)

PSAs and Other Media Materials

For print and radio public service announcements, please see Media Materials. To request recorded soundbites and b-roll, please contact the NHLBI Communications Office at 301 496-4236 or at nhlbi_news@nhlbi.nih.gov.

 

We Can! Background Information

• We Can! Program Overview
• Curricula for Parents and Youth
• Community Sites
• National Partners and Supporting Organizations
• Healthy Weight Community Outreach Initiative Strategy Development Workshop Report
• Additional Resources from NIH and other Federal agencies (obesity statistics, obesity research and education)

 

Spokesperson Biographies

Elias A. Zerhouni, M.D.
Director, National Institutes of Health (NIH)

To address the obesity epidemic and to accelerate progress in obesity research, Dr. Zerhouni established the NIH Obesity Research Task Force, which developed a Strategic Plan for NIH Obesity Research, a multi-dimensional research agenda.

Elizabeth G. Nabel, M.D.
Director, National Heart, Lung, and Blood Institute (NHLBI), NIH

Dr. Nabel became NHLBI director on February 1, 2005, after serving as the NHLBI Scientific Director of Clinical Research since September 1999. Dr. Nabel also serves as co-chair of the NIH Obesity Research Task Force and is a board-certified cardiologist.

Ms. Karen Donato
Coordinator, NHLBI Obesity Education Initiative, NIH

Ms. Donato, has been coordinator of the NHLBI Obesity Education Initiative since the Initiative's inception in 1991 and was instrumental in the development of the first evidence-based Federal guidelines on treating overweight and obesity in adults, released in June 1998. She also serves as program coordinator of We Can!

Local spokespersons from We Can! Community sites are also available. Please contact the NHLBI Communications Office (301) 496-4236. For a list of sites, see Find We Can! Community Sites.

 

 

We Can!™ is a trademark of the U.S. Department of Health and Human Services.